Volkswagen's new compact SUV gears up for Africa, with a new name you can vote for
Volkswagen has been in the process of adding the Tera compact SUV to its global line-up, with assembly for a locally produced iteration scheduled to begin at its Kariega plant in the Eastern Cape by late 2026 or early 2027. The only caveat is that it won't be called the Tera here…
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Last week, Volkswagen sold 12 000 Tera units in 50 minutes during its launch day in Brazil. The event spanned the extent of the country, across all Volkswagen dealerships, which generated millions of rands worth of revenue. Volkswagen Group Africa will want to replicate this success when it unveils the locally produced SUV across the continent, and has officially kicked off with a campaign to imbue the forthcoming model with a more appropriate name for the African market.
The move is backed by a R4b investment and marks the brand's attempt to gain ground in the competitive entry-level SUV market. While the vehicle is known as the 'Tera' in other regions, Volkswagen South Africa has confirmed it will adopt a unique name for the local market. The company has opened a public poll to select from four shortlisted names: Tengo, Tavi, Tiva and Tion. Each name was chosen for its cultural or linguistic significance, and the final decision will reflect feedback from local voters. Place your vote here.
Related: VW's Kariega Plant Will Pause Production in 2025 For R4 Billion Investment of Tera SUV
The forthcoming model will be an alternative to the T-Cross, giving buyers a more affordable option in Volkswagen's SUV line-up. It's expected to compete with similarly priced models from brands like Renault Captur and Chery Tiggo 4, all of which have gained traction with budget-conscious buyers. Underneath, the SUV will use the same MQB-A0 platform as the Polo and T-Cross. That means it will likely share some design elements and interior tech, including Volkswagen's latest infotainment systems and digital driver displays.
In terms of engines, the 1l, three-cylinder turbocharged petrol unit is expected to be the main option. Final pricing and full specifications will only be announced closer to the model's launch in 2027, but the local production and platform-sharing suggest Volkswagen is aiming for a competitive price point to appeal to a wide range of buyers.
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The post Volkswagen Hands Over To SA To Select Locally Produced SUV's Name appeared first on CAR Magazine.
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