Man walking from John o' Groats to Land's End in aid of Yorkshire Air Ambulance
Jordan Lefley, 31, from Ilkley, will walk from John o' Groats to Land's End to raise awareness and funds for YAA.
Setting off today, the electrical engineer aims to complete the 1,295-mile mission in around 70 days.
Jordan told the Telegraph & Argus: "YAA is an independent charity, relying solely on public donations.
"Each mission costs around £4,600 so that's how much I'm hoping to raise.
"Every pound helps keep this amazing team in the sky, where they're needed most."
Jordan explained why he was walking from John o' Groats to Land's End - and not the more usual route of Land's End to John o' Groats.
"I realised that as I get towards September, the days will be getting shorter - but if I'm further south, I'll have that bit more daylight," he said.
"I'm also trying to dodge the midge season in Scotland!"
He added: "I'm sure there will be some challenges along the way, but I know it's a challenge I'll never forget."
To sponsor Jordan, visit www.justgiving.com/page/jordanlefley
He has also produced a website - https://jordansjogle.mysites.io - where people can track his progress along the way.
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