Can a Steel Boom Revive This Rural American County?
Lately, it has shifted to an even harder task: getting those workers to move there.
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Geek Wire
3 minutes ago
- Geek Wire
‘The hustle factor is real': Why this fast-growing Seattle startup is packing its bags for Palo Alto
GeekWire's startup coverage documents the Pacific Northwest entrepreneurial scene. Sign up for our weekly startup newsletter , and check out the GeekWire funding tracker and venture capital directory . Nectar Social co-founders and sisters Misbah Uraizee (left) and Farah Uraizee. (Nectar Social Photo) Misbah Uraizee and Farah Uraizee want to win. And they believe their best shot at success lies in Silicon Valley, not Seattle. The co-founders of Nectar Social, fresh off a $10.6 million funding round, are moving their AI-powered social commerce startup down to Palo Alto, Calif. The decision came down to three main factors: proximity to customers and early adopters, co-locating employees, and accessing specialized talent. 'This wasn't about leaving Seattle — it was about giving Nectar the best possible chance to define a new category,' Misbah Uraziee told GeekWire. 'Sometimes that means being where the game is being played at the highest level.' Speed was also a consideration. 'The hustle factor is real,' Misbah said via email. 'Right now in the Valley, teams are working six, seven days a week because they understand this is a unique moment in technology history. That intensity — that sense of 'we have to win this market NOW' — is harder to cultivate in Seattle where the pace, even at startups, tends to mirror the steadier rhythms of the big tech companies.' Nectar's departure echoes themes highlighted in our story last week about the state of Seattle's startup scene amid a wave of AI-fueled transformation. The presence of tech giants like Amazon and Microsoft — along with Meta, Google, and others with large engineering centers in the Seattle region — has helped attract world-class talent. Misbah previously worked at Microsoft, Meta, and X in the Seattle area before launching Nectar Social in 2023. Farah spent nearly five years at Meta in Seattle. But that talent doesn't always translate into startup activity. Seattle's startup ecosystem has 'matured tremendously,' Misbah said, but she pointed to a 'cultural gap around early-stage risk appetite.' 'The talent pool — particularly from Amazon and Microsoft — tends to gravitate toward later stage companies with more predictable trajectories,' she said. 'For a seed/Series A company doing something new especially in social, the talent pool isn't it large as you'd expect.' Nectar is building AI tools to help brands engage consumers on social media through personalized, direct conversations. Revenue has grown 5X in the past two months, according to the company. Uraizee said Seattle excels in cloud infrastructure and AI research, but the Valley offers stronger depth in go-to-market functions, product marketing, and design — especially from people who've shipped AI products at scale. Asked what she'd add to the Seattle startup scene, Misbah said the city would benefit from celebrating risk-taking and more diversity within the investor ecosystem. Nectar raised from one Seattle firm, Flying Fish, but other backers are in Silicon Valley or elsewhere. 'Seattle VCs tend to pattern-match on enterprise SaaS and biotech,' Misbah said. She also called for more support infrastructure for early stage startups — such as shared spaces, angel investors, and advisory networks. 'Most importantly, Seattle needs to embrace the idea that some companies need to operate at Valley-speed to win their markets,' she said. 'That's not a judgment on work-life balance — it's recognition that certain opportunities have expiration dates. If the ecosystem could support both sustainable growth companies AND these sprint-mode ventures, more founders would stay.'
Fast Company
3 minutes ago
- Fast Company
Samsung is now tracking employee office attendance
Samsung is one of many companies that have been pushing for employees to return to the office fulltime. However, now the brand is taking RTO efforts in the U.S. one step further with a tool that tracks attendance for a group in its semiconductor business. In an internal email, seen by Business Insider, Samsung informed employees about the new compliance tracking tool. 'This tool will provide each Manager with visibility to the number of days & time in building metrics for each team member,' the email said. It continued, 'This will ensure that team members are fulfilling their expectation regarding in office work – however that is defined with their business leader – as well as guarding against instances of lunch/coffee badging.' In 2023 the brand embraced a global hybrid work model, rolling out 500 new jobs. While the specifics varied, the majority of the postings (58.3%) included the ability to work from home at least part of the work week. The brand also gave employees in the company's corporate offices in South Korea one Friday off a month. However, last April, after posting lower than expected sales, the brand asked its corporate executives to begin working six days a week in order to 'inject a sense of crisis' into its workforce. 'Considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis,' a Samsung Group executive told the Korea Economic Daily. This May, Samsung asked employees to begin returning to the office full time. The following month, it updated employees on the RTO initiative. 'We are already experiencing increased foot traffic daily, with more cars in the parking lot and hungry mouths in our cafeterias on Fridays, to name just a few signs,' Samsung said in an email viewed by BI. At the time, Samsung also noted that it was developing a tool to track attendance. Employee tracking might sound offbeat, but workplace surveillance is on the rise. According to a recent ExpressVPN survey, 74% of U.S. employers now use online tracking tools to monitor work activities. That includes real-time screen tracking (59%) and web browsing logs (62%). Likewise, 61% use AI -powered analytics to measure productivity and around 67% collect biometric data to monitor things like behavior and attendance. Still, that doesn't mean it's popular among employees or feels all that ethical. While most companies (three out of four) use biometric surveillance, only 22% of employees know they're being monitored, according to the same report. Likewise, 17% of employees said they'd be 'very likely' to resign over workplace surveillance. Another 32% said they'd strongly consider it. It's unclear how Samsung's new tracking tool will work, how closely employees will be monitored, and how many employees will be impacted. Fast Company reached out to the brand but did not hear back by the time of publication. Samsung told employees they will find out more about the tracking system soon. 'Additional information regarding the new tool will be made available to Managers this month,' the email to employees said.
Fast Company
3 minutes ago
- Fast Company
WhatsApp removes 6.8 million accounts linked to scam centers
WhatsApp has taken down 6.8 million accounts that were 'linked to criminal scam centers' targeting people online around the world, its parent company Meta said this week. The account deletions, which Meta said took place over the first six months of the year, arrive as part of wider company efforts to crack down on scams. In a Tuesday announcement, Meta said it was also rolling out new tools on WhatsApp to help people spot scams, including a new safety overview that the platform will show when someone who is not in a user's contacts adds them to a group, as well as ongoing test alerts to pause before responding. Scams are becoming all too common and increasingly sophisticated in today's digital world — with too-good-to-be-true offers and unsolicited messages attempting to steal consumers' information or money filling our phones, social media and other corners of the internet each day. Meta noted that 'some of the most prolific' sources of scams are criminal scam centers, which often span from forced labor operated by organized crime — and warned that such efforts often target people on many platforms at once, in attempts to evade detection. That means that a scam campaign may start with messages over text or a dating app, for example, and then move to social media and payment platforms, the California-based company said. Meta, which also owns Facebook and Instagram, pointed to recent scam efforts that it said attempted to use its own apps — as well as TikTok, Telegram and AI -generated messages made using ChatGPT — to offer payments for fake likes, enlist people into a pyramid scheme and/or lure others into cryptocurrency investments. Meta linked these scams to a criminal scam center in Cambodia — and said it disrupted the campaign in partnership with ChatGPT maker OpenAI.
