Classic Legends aims to go full throttle, double sales in FY26
Mahindra-backed
Classic Legends
hopes to double sales in this financial year, going full steam on its growth plans with new motorcycle launches, aggressive global expansion and a wider dealer network, even as discretionary spending remains under pressure.
The Mumbai-based manufacturer of classic brands is looking to mount a stronger challenge to segment leader
Royal Enfield
, which sold a record one million motorcycles last year, according to company executives.
As part of its global expansion, Classic Legends plans to enter seven new markets including US, Europe and South America. Exports to US have been pushed to July from January on regulatory uncertainties.
"Discretionary consumption has clearly been hit, but the stock market gives a false sense of comfort," Anupam Thareja, co-founder of Classic Legends, told ET. "Despite that, we believe our category-classic and adventure motorcycles-is relatively insulated. We're staying bullish."
Classic Legends, which owns the
Jawa
,
Yezdi
and
BSA
brands, ended 2024-25 with retail sales of 32,343 units, up 0.18% from 31,016 units in the previous year, according to the Federation of Automobile Dealers Associations.
The company expects to do better this year. It plans to launch four new models across its brands, expand into global markets and increase its retail outlets in India to 500 from 300 by the festive season, said Sharad Agarwal, the company's chief business officer.
On Wednesday, the company launched the
Yezdi Adventure
. With prices ranging from ₹2,17,900 to ₹2,26,900, it competes with the Royal Enfield Himalayan.
In 2023, Classic Legends earmarked an investment of ₹1,000 crore till 2025-26, of which ₹350 crore has been spent. The remaining funds will go toward product development, expanding distribution and boosting exports.
Of the projected 80,000 units this year, 25,000-30,000 are expected to be exported to markets such as the US, Europe and South America.
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