Latest news with #AnupamThareja
Hindustan Times
6 days ago
- Automotive
- Hindustan Times
Classic Legends aims to go full throttle, targets EVs and international markets in FY26
Classic Legends, which sells motorcycles under brands like Jawa , Yezdi and BSA, has said that it is targeting to ramp up its sales in the Indian market. The company that launched the new Yezdi Adventure in the country on Wednesday at ₹2.15 lakh (ex-showroom) has stated that it plans to double its sales in the Indian market, as well as aiming to export its motorcycles to select international markets in this financial year. Besides that, it is also aiming to enter the electric motorcycle market. The two-wheeler manufacturer revealed that it is ready with electric motorcycles. However, that is most likely to be sold in the global markets, at least initially. PTI has quoted the co-founder of the company, Anupam Thareja, saying that sales of the electric motorcycles in the Indian market are not out of plan but will depend on how the electric vehicle charging infrastructure evolves here. Also Read : Upcoming bikes in India The report also stated that to ramp up its sales numbers, the company is aiming to enhance its dealer network across India, while international market presence is also on the cards. The company has said in an official statement that as part of an aggressive expansion strategy for its dealership and distribution network, Classic Legens plans to reach 500 touchpoints by the festive season this year. Currently, the company has more than 300 touchpoints across the country. Speaking of the international markets, the company is aiming to sell its motorcycles in seven countries initially, which are Australia, New Zealand, Japan, West Asia, the UK, the USA and Mexico. Classic Legends' annual sales have been on a declining trend over the last two financial years. The automaker sold more than 44,000 units in FY23, which drastically came down to 36,680 units in FY24. In the last financial year, FY25, Classic Legends registered a further slump in sales at 32,430 units. Check out Upcoming Bikes In India. First Published Date:
Hindustan Times
6 days ago
- Automotive
- Hindustan Times
Classic Legends aims to go full throttle, targets electric motorcycles and international markets in FY26
Classic Legends plans to sell its motorcycles in international market, while it will also soon bring an electric bike. Check Offers Classic Legends, which sells motorcycles under brands like Jawa, Yezdi and BSA, has said that it is targeting to ramp up its sales in the Indian market. The company that launched the new Yezdi Adventure in the country on Wednesday at ₹ 2.15 lakh (ex-showroom) has stated that it plans to double its sales in the Indian market, as well as aiming to export its motorcycles to select international markets in this financial year. Besides that, it is also aiming to enter the electric motorcycle market. The two-wheeler manufacturer revealed that it is ready with electric motorcycles. However, that is most likely to be sold in the global markets, at least initially. PTI has quoted the co-founder of the company, Anupam Thareja, saying that sales of the electric motorcycles in the Indian market are not out of plan but will depend on how the electric vehicle charging infrastructure evolves here. Also Read : Upcoming bikes in India The report also stated that to ramp up its sales numbers, the company is aiming to enhance its dealer network across India, while international market presence is also on the cards. The company has said in an official statement that as part of an aggressive expansion strategy for its dealership and distribution network, Classic Legens plans to reach 500 touchpoints by the festive season this year. Currently, the company has more than 300 touchpoints across the country. Speaking of the international markets, the company is aiming to sell its motorcycles in seven countries initially, which are Australia, New Zealand, Japan, West Asia, the UK, the USA and Mexico. Classic Legends' annual sales have been on a declining trend over the last two financial years. The automaker sold more than 44,000 units in FY23, which drastically came down to 36,680 units in FY24. In the last financial year, FY25, Classic Legends registered a further slump in sales at 32,430 units. Check out Upcoming Bikes In India. First Published Date: 05 Jun 2025, 08:10 AM IST
Time of India
6 days ago
- Automotive
- Time of India
Classic Legends aims to go full throttle, double sales in FY26
Mahindra-backed Classic Legends hopes to double sales in this financial year, going full steam on its growth plans with new motorcycle launches, aggressive global expansion and a wider dealer network, even as discretionary spending remains under pressure. The Mumbai-based manufacturer of classic brands is looking to mount a stronger challenge to segment leader Royal Enfield , which sold a record one million motorcycles last year, according to company executives. As part of its global expansion, Classic Legends plans to enter seven new markets including US, Europe and South America. Exports to US have been pushed to July from January on regulatory uncertainties. "Discretionary consumption has clearly been hit, but the stock market gives a false sense of comfort," Anupam Thareja, co-founder of Classic Legends, told ET. "Despite that, we believe our category-classic and adventure motorcycles-is relatively insulated. We're staying bullish." Classic Legends, which owns the Jawa , Yezdi and BSA brands, ended 2024-25 with retail sales of 32,343 units, up 0.18% from 31,016 units in the previous year, according to the Federation of Automobile Dealers Associations. The company expects to do better this year. It plans to launch four new models across its brands, expand into global markets and increase its retail outlets in India to 500 from 300 by the festive season, said Sharad Agarwal, the company's chief business officer. On Wednesday, the company launched the Yezdi Adventure . With prices ranging from ₹2,17,900 to ₹2,26,900, it competes with the Royal Enfield Himalayan. In 2023, Classic Legends earmarked an investment of ₹1,000 crore till 2025-26, of which ₹350 crore has been spent. The remaining funds will go toward product development, expanding distribution and boosting exports. Of the projected 80,000 units this year, 25,000-30,000 are expected to be exported to markets such as the US, Europe and South America.
Time of India
6 days ago
- Automotive
- Time of India
Classic Legends aims to go full throttle, double sales in FY26
Mumbai: Mahindra-backed Classic Legends hopes to double sales in this financial year, going full steam on its growth plans with new motorcycle launches, aggressive global expansion and a wider dealer network, even as discretionary spending remains under pressure. The Mumbai-based manufacturer of classic brands is looking to mount a stronger challenge to segment leader Royal Enfield , which sold a record one million motorcycles last year, according to company executives. As part of its global expansion, Classic Legends plans to enter seven new markets including US, Europe and South America. Exports to US have been pushed to July from January on regulatory uncertainties. "Discretionary consumption has clearly been hit, but the stock market gives a false sense of comfort," Anupam Thareja, co-founder of Classic Legends, told ET. "Despite that, we believe our category-classic and adventure motorcycles-is relatively insulated. We're staying bullish." Classic Legends, which owns the Jawa, Yezdi and BSA brands, ended 2024-25 with retail sales of 32,343 units, up 0.18% from 31,016 units in the previous year, according to the Federation of Automobile Dealers Associations. Live Events The company expects to do better this year. It plans to launch four new models across its brands, expand into global markets and increase its retail outlets in India to 500 from 300 by the festive season, said Sharad Agarwal, the company's chief business officer. On Wednesday, the company launched the Yezdi Adventure. With prices ranging from ₹2,17,900 to ₹2,26,900, it competes with the Royal Enfield Himalayan. In 2023, Classic Legends earmarked an investment of ₹1,000 crore till 2025-26, of which ₹350 crore has been spent. The remaining funds will go toward product development, expanding distribution and boosting exports. Of the projected 80,000 units this year, 25,000-30,000 are expected to be exported to markets such as the US, Europe and South America.
Time of India
6 days ago
- Automotive
- Time of India
Jawa Yezdi launches 2025 Yezdi Adventure at ₹2.14 lakh
Jawa Yezdi Motorcycles has launched the much-anticipated 2025 edition of its award-winning adventure tourer--the Yezdi Adventure-- starting at ₹2.14 lakh (ex-showroom Delhi). The 2025 model builds on that success, with thoughtful upgrades in both design and technology to cater to India's unique terrain — from chaotic city streets to high-altitude trails. Features The motorcycle's 334 cc Alpha2 liquid-cooled engine delivers 29.6 PS power and 29.9 Nm torque, offering a blend of low-end grunt and high-speed stability. A 15.5-litre tank, 220mm ground clearance, and segment-lowest seat height (815mm) make it ideal for long hauls and everyday commuting alike. It comes equipped with twin LED headlights, adjustable windscreen, and a customisable all-digital console with Bluetooth connectivity and turn-by-turn navigation. Design The motorcycle's aesthetic combines rally-inspired elements like a beak-style front and rugged exoskeleton with a classic ADV silhouette, available in six striking colours including Glacier White, Wolf Grey, and Forest Green. It comes with a 4-year/50,000 km warranty under the Jawa Yezdi Ownership Assurance Programme , roadside assistance, and access to 300+ service touchpoints across the country. 'With the 2025 Yezdi Adventure , we've delivered India's most honest adventure tourer ,' said Anupam Thareja, Co-founder, Jawa Yezdi Motorcycles. 'It's not just built for the road — it's built for India.' Test rides and bookings are now open across all dealerships nationwide. Expansion strategy Classic Legends, the company behind Jawa Yezdi and BSA Motorcycles, also announced that it will expand its global footprint in seven countries--the UK, the US, Australia, New Zealand, West Asia, Mexico, and Japan. Co-founder Anupam Thareja also revealed that the brand is ready with its electric bikes , which may launch internationally before arriving in India, depending on the development of local charging and battery-swapping infrastructure. Domestically, the company is set to aggressively grow its dealership network, aiming for 500 touchpoints by the upcoming festive season, up from its current 300+ locations across the country.
