Dispatch, Legoland New York: Theme park is clearly building on its success
Legoland New York, located 60 miles north of New York City in Goshen, has embraced this philosophy, treating its sprawling, 150-acre site as a perpetual work in progress and expanding with fresh experiences and attractions each year.
Last week, my family and I returned to the theme park for the first time since my inaugural visit during its debut 2022 full season.
The park's ongoing transformation was immediately apparent, as we spotted the new Minifigure Skyflyer just beyond the front gates. The gondola-style ride, added last year, does double duty, offering a birds-eye view of the park while also serving as a practical shortcut across Legoland New York's steep, hillside terrain.
Rather than skip to the lower section of the park via the Skyflyer, however, my family opted to take the long way around, with the older members of our party lining up for favorites like The Dragon coaster and the interactive, indoor Lego Ninjago: The Ride.
A place for Peppa Pig fans
My 3-year-old daughter and I, meanwhile, made a beeline to the new Lego Duplo Peppa Pig Playground, which debuted this year. (For the uninitiated, Duplo is Lego's toddler-friendly offshoot, featuring larger, chunky bricks designed for tiny hands.) The area bursts with cheerful primary colors and plenty of playground equipment, but the real draw was the tented theater, featuring a puppet show perfect for shorter attention spans.
My daughter and I arrived just in time for one of that day's five performances. The experience blends a digital backdrop with oversize puppet versions of Peppa Pig and her brother, George, and offers interactive moments in the form of various sing-alongs, count-alongs and dance-alongs. For those in their prime Peppa Pig years, consider it a can't-miss.
The Lego City Water Playground was a welcome oasis on a scorching summer afternoon. Photo Credit: Photo by Christina Jelski
A splashing success
Post-show, we reunited with the rest of the family for a much-needed cooldown on a scorching summer day. We had a slot scheduled for the Lego City Water Playground, which launched in 2023, and we raced downhill to make it before our entry time. (It's important to note that free, 20-minute reservations for the Water Playground can be booked at 7 a.m. the day of your visit via Legoland New York's app. Reservations are required, and on hot summer days they book up fast. For those seeking a longer playground experience, a one-hour afternoon session was also bookable for $12 per person.)
Maybe it was the fact that it was new to us, or the fact that it was now well over 90 degrees, but the Lego City Water Playground proved to be the clear highlight of our visit. The attraction packs a whole lot of water features into a relatively condensed space, including a multilevel playground structure with four slides and a massive, 318-gallon bucket that periodically tips and douses families, adding some thrill into the mix. My 7-year-old son was in his element, racing from one slide to the next, while my 3-year-old was perfectly content in the playground's calmer splash pad areas.
All of us got thoroughly soaked, which made our subsequent walk uphill through Miniland -- which showcases detailed Lego re-creations of famous U.S. landmarks and cityscapes -- far more enjoyable in the late-afternoon heat.
'Tis the season
Legoland New York held its first Christmas in July event this year. Photo Credit: Photo by Christina Jelski
It wasn't just the new rides and attractions that enhanced our second visit, though. Legoland New York has also earned a reputation for its inventive seasonal programming, with our visit coinciding with the park's first Christmas in July celebration.
The whimsical 12-day initiative, running from July 21 to Aug. 1 this season, weaves various Christmas-themed moments into the Legoland New York experience, from photo ops with members of the Rockettes and Lego Santa to holiday-inspired Lego builds throughout the park. The celebration also features $5 Yuletide-inspired refreshments, including popcorn and pretzels topped with holiday sprinkles and a mint ice cream sandwich that quickly became our go-to treat.
Taking photos with Lego Santa and a towering brick wreath during a July heat wave felt wonderfully absurd. But it also proved that this 4-year-old park has hit its creative stride.
I can't wait to see what they build next.
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Harry Potter Theme Park Announcement Plan Revealed
'Harry Potter' is getting a new theme park attraction (Photo credit should read VALERIE MACON/AFP via Getty Images) AFP via Getty Images Few brands have as much untapped potential in the theme park industry as Harry Potter . More than 600 million books about the boy wizard have been sold whilst the 11 movies about them have grossed $9.7 billion and the latest Potter videogame generated $850 million in just its first two weeks. Given this spellbinding performance you would expect to find Potter theme park attractions in all corners of the world but actually only three countries have them. That is set to change soon. Back in November 2022, Warner Bros., the studio which makes the Potter movies, announced that a land based on J.K. Rowling's stories would be coming to its theme park on Abu Dhabi's Yas Island. It ushered in a whole new world as Warner had previously partnered exclusively with Universal Studios on Potter attractions in its theme parks in the United States, China and Japan. They cast a powerful spell with attendance surging on the opening of the lands and the expansions to them. There is good reason for this. The lands are home to life-size recreations of legendary locales such as Harry's alma mater Hogwarts Castle and the Dickensian Diagon Alley. They are accompanied by first-of-their-kind rides including one which is attached to a robot arm on a roller coaster track to make guests feel like they are riding on a broomstick alongside the stars of the movies. Another is an innovative roller coaster that turns to face soaring 3D screens showing Potter and his chums being chased through the vaults of Gringotts bank. The latest attraction charts their exploits in an enchanted elevator – actually a ride car which rises and falls as it roves around. When the first Potter land swung open its doors in 2010 at Universal's Islands of Adventure in Orlando, the only Warner Bros. theme parks were in Spain and Australia. Although they are attractive, they aren't industry leaders so didn't make ideal homes for such a storied brand as Potter. Indeed, in 2001 Warner Bros. Movie World in Australia opened a walk-through attraction featuring sets from the Potter films but that didn't last long and closed in 2003 to make way for an exhibit based on the Matrix movies. This landscape changed in 2018 with the debut of Warner Bros. World Abu Dhabi on Yas Island. The indoor park quickly won praise for its meticulous attention to detail and immersive theming. Instead of giving guests a tour behind the scenes of films, as was commonly the case in movie parks, Warner Bros. World puts visitors in recreations of the worlds where characters from the silver screen are meant to live. Thanks to its indoor setting, the park is home to even more intricate details than Universal and Disney parks which are exposed to the elements. Ingeniously, the park also hides the ride buildings behind internal walls to immerse guests in a fantasy world in a way which outdoor parks cannot match. You usually know what you're in for when you head towards a theme park ride as a hulking building looms beyond the entrance. It breaks the fantasy and spoils the surprise. Not at Warner Bros. World. The elaborate entrances to many of its rides are set inside full-size houses, caves and towers which line the internal walls. The buildings blend into the landscape and this has an enchanting effect. Not only does it hide the rides but it makes the ride entrances seem like portals to different worlds. It doesn't stop there. An abundance of cloud-shaped lights ensures that the lands where animated characters live are bright and cheery as time is meant to be frozen at midday. In contrast, the gloomy atmosphere and soot-stained skyscrapers of Gotham City reflect the fact that every clock is set to just after midnight when Batman begins his nightly crime fighting capers. Over in Superman's home of Metropolis, the domed ceiling is covered in clever projections and paintings of a sky at golden hour which seems to stretch endlessly into the horizon. No stone has been left unturned as windows of artificial buildings have curtains and flower boxes, manhole covers are set into the floor and custom scents waft through the air in each land, from warm woody notes to sweet candy aromas. Warner Bros. World Abu Dhabi features elaborate recreations of the settings of other Warner Bros. properties, such as Batman's Gotham City MSM As this report explained, the wizards who developed Warner Bros. World come from Thinkwell, a division of design giants TAIT. Founded in 2001 by former Universal Studios park designers who didn't want to relocate when the company moved its creative team from the west coast to Orlando, Thinkwell went on to develop some of the industry's most immersive and engaging attractions. It has designed attractions for Universal Studios Singapore and the Warner Bros. Studio Tour in Hollywood but perhaps its best-known work is across the pond. In 2012 Warner launched a backstage tour of Britain's Leavesden Studios where all eight Harry Potter movies were made. It takes guests deep behind the scenes of them showcasing concept art for the characters, models of all sizes, costumes complete with video descriptions and of course props. They range from rows and rows of wands to cabinets containing full-size robotic creatures from the films which move at the push of a button. There are no rides but plenty of photo opps in front of green screens which insert guests into scenes from the films. Then come the sets. Guests can step into the famed Great Hall of Hogwarts Castle, pull up a squealing shrub from its greenhouse and walk through Harry's foster family's house. The sets are all either the actual ones that Daniel Radcliffe and co walked on or are replicas based on the original blueprints from the movies. They look even more authentic than the lands at Universal's parks and as this report revealed, it has been a dream ticket for Warner. So successful indeed that it has spawned a second site in Tokyo with another in Shanghai on the way. Fans can explore the 'Harry Potter' sets at the Warner Bros. Studio Tour in Leavesden (Photo by Jon Furniss/WireImage) WireImage Using Thinkwell to design Warner Bros. World was a no-brainer for Miral, Abu Dhabi's government backed theme park operator. As this author has reported, Miral has gained a reputation as the leader in its field alongside Disney and Universal. This is thanks to its tireless quest for quality in order to maximise the number of visitors who stream through its turnstiles. Its ultimate objective isn't purely about ticket sales as the Abu Dhabi government is developing leisure facilities, such as theme parks, to diversify its economy away from fossil fuels due to its dwindling reserves. The grander the parks are and the bigger the brands they are based on, the greater the number of visitors they attract and the more diverse Abu Dhabi's economy becomes. Potter is the logical step in this process as its stories have such a wide fanbase. It takes more than the wave of a magic wand to create new attractions which live up to Miral's lofty standards and the 2022 Potter announcement stressed that the groundbreaking date was "yet to be revealed." Since then, fans have been clamouring to know when they would find out more but Miral has remained tight lipped. Until now. In a recent interview with this author, Miral's dynamic chief executive Mohamed Al Zaabi revealed that 'there will be a great announcement this year with a great milestone. Stay tuned, you will hear good news. I'm very excited about it, the project is moving in the right direction and I can't wait to open that expansion.' It isn't clear which company is designing Miral's Potter area but Thinkwell would be the logical choice given its work on Warner Bros. World and the Tours. Indeed, what Universal's lands lack is the Tour's authenticity and what the Tour lacks is rides so Abu Dhabi could offer the best of both worlds. With the government's deep pockets, the designers could use every trick in their spell books to conjure up the definitive Potter area. Middle East business title MEED recently claimed that it will include "three new rides, retail outlets, and food and beverage facilities". It added that the value of the construction contract is between $545 million and $816 million and the area will add 40,000 square meters to the footprint of Warner Bros. World, which is an increase of around 26%. The report suggested that Canadian engineering firm EllisDon is the project consultant while French firm Egis is the lead designer. It added that Emirates Electrical & Instrumentation Company, is already working on the project along with another local firm NSCC International, which is reportedly carrying out enabling works. It is important to note that construction projects in Abu Dhabi display signs showing the contractors and no photos have been published of one stating that it is for the Potter area. Themeparx , the leading source of theme park construction photos, posted an image of a sign which states that it relates to the 'Warner Bros. World Phase 2 Expansion' though this doesn't necessarily include Potter. The reason for this is that Miral has also announced that two new attractions will be added to Warner Bros. World's DC comics superheroes lands. Themeparx noted that there may already be evidence of where the entrance to one of these new rides will be located as a washroom area between Metropolis and Gotham City has been closed off with temporary banners saying 'Lexcorp' – the company run by Superman's arch-enemy Lex Luthor In response to MEED's initial report about the Potter construction bid submissions, Miral said that it "does not comment on speculative and inaccurate information from unknown sources." It is unclear what aspect of the article Miral was referring to though there is no doubt that it was not entirely accurate. That's because the article also stated that "the Abu Dhabi project will be the world's sixth Harry Potter -themed park. The others are in Florida and California in the US, Beijing in China, Osaka in Japan and Leavesden in the UK," the latter of which is not a theme park. What is for certain is that the Abu Dhabi Potter area, whatever form it takes, has had a long lead time. As far back as January 2023 Al Zaabi told this author that "my team, they are going in and out the US to go through many stages of design and many drafts and versions...I'm sure the quality of the master plan, the quality of the design, will be either at the same level or I'm pushing my team to be even better than what you have seen in Warner Bros." He added that the Potter area "will be a gamechanger for us." The high caliber of Warner Bros. World convinced the studio to entrust perhaps its most beloved Intellectual Property (IP) to Miral making it the only theme park operator outside Universal with Potter rides. In 2023 Al Zaabi revealed to this author that the "discussion started in 2018, literally one hour before the grand opening on 24th July. Kevin [Tsujihara] was here, at that time, he was chairman of Waner Bros. Mohamed Al Mubarak, His Excellency, our chairman, and Pam Lifford [president of consumer products] from Warner Bros, she was there. And myself and my team, Peter [van Roden, Warner Bros. senior vice president of global themed entertainment], was there as well. And we discussed, okay, what's next? "And we said, okay, let's do market research, see what's the right IP for this region. We did a very thorough study, and Harry Potter came out on top of the list of that study. We did a study in India, we did a study in China, in Europe, and this region, the GCC. And the result was Harry Potter . It took us some time to discuss, agree on commercial. But I think what helped us to close that deal is Warner Bros. they saw the quality of what we can deliver and the quality of the service and operation." Harry Potter: The Exhibition is visiting Abu Dhabi after a successful run in cities including Madrid (Photo by) Getty Images Although it is unknown when Potter's new area will open, Abu Dhabi is already rolling out the red carpet for him. Earlier this week Harry Potter: The Exhibition opened on the city's museum district Saadiyat Island. It is the exhibition's first-ever stop in the Middle East and gives guests a close up look at props from the films as well as an opportunity to take part in iconic activities from them such as mixing potions or scoring at Quidditch. It runs until September 21 and earlier that month the Harry Potter Film Concert Series will come to Yas Island's Etihad Arena. Harry Potter and the Sorcerer's Stone and Harry Potter and the Chamber of Secrets will be shown on a soaring 40-foot screen whilst the Armenian State Symphony Orchestra plays John Williams' sweeping score. It could prove to be a blessing in disguise that Miral has spent so long giving a magic touch to its Potter plans. Since they came to light in 2022, Warner has announced that it will reboot the series with new actors on its HBO streaming platform in 2027. It could cast a dark spell on Universal's Potter attractions as they all heavily feature the stars and sets from the original films. However, Abu Dhabi might want to integrate the new actors in its attractions from the start if the new show is a success. There has of course been another significant development since Yas Island's Potter attraction was announced. As this report forecast, a Disney park will be coming to Abu Dhabi over the coming years so the Potter site will have to be substantial enough to compete with that. We will soon find out what tricks are up its sleeve.
