Doja Cat Slammed For Her 'Jealousy' After Mocking Sydney Sweeney's American Eagle Ad
Sweeney's denim campaign garnered mixed reactions from fans. Some called the marketing strategy tone-deaf, while others lauded it as brilliant.
The "Euphoria" actress has similarly been involved in a controversial marketing campaign for selling her bathwater soap.
Doja Cat Faces Heavy Criticism For Re-Creating Sydney Sweeney's Ad
Sweeney recently went viral for promoting a pair of American Eagle jeans to support domestic violence survivors. The campaign featured the 27-year-old suggestively buttoning a pair of jeans while speaking to the camera.
On Tuesday, Doja Cat shared a video on TikTok with the caption, 'My jeans are blee.' In the video, she repeated everything Sweeney said in the campaign, word for word, with a mocking Southern accent.
The singer went viral for poking fun at Sweeney's campaign, and fans slammed her, saying that her actions were a result of the jealousy she felt.
A user on X wrote, 'Sounds like jealousy,' and another commented, 'Hating on another woman must be a crime.'
'She's just hating cause she didn't get the call. Notice how on point her accent was too… smh we know why that is too smh,' one fan added.
'Sydney Sweeney is playing the game. Doja sexualized herself in worse ways than Sydney ever has. Don't hate the player when you're not able to get a piece of the cake,' another fan penned.
Other users called the 'Say So' singer a 'hater' who keeps going viral for the wrong reasons.
Fans Tag Sweeney's American Eagle Ad As Insensitive
While fans attacked Doja Cat for her video, Sweeney was not spared either. When the campaign first aired, she too faced some heat for agreeing to feature in the video, as some claimed it was too suggestive.
The campaign, titled 'Sydney Sweeney Has Great Jeans,' depicted the 'Madame Web' actress saying that her genes (jeans) are responsible for her incredible body. The camera panned down to her chest, and then she said, 'Hey! Eyes up here,' and laughed.
As reported by The Blast, fans criticized the video for focusing on the actress's body despite its intent to raise awareness about domestic violence.
One person wrote, 'As someone who has utilized & also volunteered for this organization, this is SO disgustingly tone deaf.'
Another person commented, 'Launching a pair of jeans with the hope of combating domestic violence and then immediately making the campaign vid all about a woman's t-ts is the most r-tarded, gross marketing decision. You people are rearing whole legions of brain maggots, oh my god.'
Divided Fans Praise The Campaign For Killing 'Woke' Advertising
While some people criticized the 'Euphoria' star's ad, others loved and supported it. One person wrote, 'This is genius. She's takinggggg it. American Icon era,' and another added, 'Woke advertising is dead. Sydney Sweeney killed it.'
One user defended Sweeney, saying that she was facing so much backlash because people were only hating her career progress.
Another wrote that they had no issue with the ad itself, but with the quality of American Eagle clothes. '...No one is passing down American Eagle jeans. They don't last.'
American Eagle Stock Rises Amid Sydney Sweeney's Controversial Ad
The popular myth 'Bad press is good press' seemed to come to life in the 'Sydney Sweeney Has Great Jeans' campaign. Since the promotional ad went viral, the clothing brand's struggling stock value saw a 10% boost.
The company maintains hope that Sweeney's contribution to its campaigns will only continue to strengthen its cause.
'With Sydney Sweeney front and center, she brings the allure. We add the flawless wardrobe for the winning combo of ease, attitude, and a little mischief,' Jennifer Foyle, American Eagle president, said.
Sydney Sweeney Faced Backlash For Selling Her Bath Water
The 'White Lotus' actress is no stranger to facing heavy criticism.
Barely two months ago, she advertised a limited-edition soap containing repurposed suds from her viral Dr. Squatch bubble bath ad, and fans were not happy about it.
When speaking on the unusual product, Sweeney jokingly said, 'When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap.'
One fan who condemned the nature of the product the actress was selling, wrote, 'This is what happens when you are admired by mostly men. They reduce you to a mere object of desire."
Another fan commented, 'No offense, but this is something an OF girl would sell. This is bad, and you call yourself a woman. Mind you, you're an actor and you'll never be taken seriously."
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