logo
Talabat UAE boosts the impact of your tips this Ramadan

Talabat UAE boosts the impact of your tips this Ramadan

Zawya18-02-2025

Dubai, United Arab Emirates: In the spirit of the Holy Month, talabat UAE is announcing an initiative to give back to its dedicated rider fleet.
This Ramadan, talabat customers will have the opportunity to show their appreciation by leaving a tip with every order placed. As a gesture of goodwill, talabat will amplify the impact of each contribution. This initiative celebrates and supports the riders who play an essential role in delivering joy and convenience to customers across the UAE.
Commenting on the initiative, Simonida Subotic, Vice President and Managing Director at talabat UAE, said: 'Riders are essential to the ecosystem and are at the heart of our operations, ensuring that our customers receive their orders swiftly and safely. This Ramadan, we want to express our gratitude and recognize their efforts by matching the generosity of our customers. It's our way of giving back to those who give so much every day.'
talabat UAE thanks riders and customers for their contributions to a successful Ramadan.
-Ends-
About talabat:
talabat is the leading on-demand online food ordering, delivery, takeaway and groceries and convenience retail marketplace in the MENA region, and category leader across eight markets, with operations in the UAE, Kuwait, Qatar, Bahrain, Egypt, Oman, Jordan and Iraq.
talabat's online marketplace offers customers a convenient, personalised and simple way of ordering food, groceries and other convenience products from a wide selection of restaurants and retailers ('Partners').
Media Enquiries: media@talabat.com

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Relevance is the real luxury
Relevance is the real luxury

Campaign ME

time2 hours ago

  • Campaign ME

Relevance is the real luxury

Luxury is no longer just a product – it's a cultural conversation. And in the Middle East, that conversation is evolving faster than ever before. Traditionally associated with exclusivity, status and craftsmanship, the luxury industry is now navigating a more complex world. Today's consumer, particularly in the GCC, is younger, digitally fluent and culturally aware. They are not just buying into a brand – they are buying into a set of values and experiences that reflect who they are or aspire to be, making relevance more critical than ever. This shift is prompting client-side marketers to ask important questions: What does luxury mean to the next generation? How do we build emotional connection while preserving brand mystique? And how can we remain aspirational in a region where attention is fleeting? Here are four key challenges – and priorities – that premium brands must address to stay relevant in this dynamic landscape. From exclusivity to cultural relevance The traditional codes of luxury – heritage, craftsmanship and rarity – still matter, but they're no longer enough. In the Middle East, where identity and self-expression are increasingly individualistic, brands must rethink what exclusivity looks like. Younger audiences, particularly Gen Z, value purpose over pedigree. They expect brands to stand for something meaningful and reflect the diversity of their lives. A brand that once built desire through scarcity may now find more success by creating culturally relevant limited editions or partnering with local artists who offer fresh perspectives. Our own journey reflects this evolution. Since 2021, we've repositioned the brand toward a more luxury direction through major rebranding – from retail and packaging updates to a refined colour palette and a clearer, purpose-led identity. These moves were more than cosmetic – they marked a strategic shift to align with changing consumer expectations. Cultural relevance also means showing up authentically. That's why we've launched regional campaigns around key moments like Ramadan and collaborated with talents such as Laila Abdullah, fostering emotional connection through local storytelling. Rethinking the retail experience Despite the digital shift, physical retail remains central in the Middle East. Malls are more than shopping centres – they're lifestyle hubs. Consumers want more than transactions; they seek immersive, personalised experiences. Luxury brands must reimagine retail as an experiential space. This includes seamless integration between digital and physical – apps with VIP concierge services, AR tools in fitting rooms and loyalty programmes offering exclusive access. 'Luxury marketing isn't just performance-driven; it's perception-driven.' We recently brought this to life with the global launch of our Arianna collection, which featured a high-impact event and a Burj Khalifa takeover. This wasn't just about buzz – it created a culturally relevant moment that reinforced brand positioning and drove awareness. However, many brands still struggle with fragmented omnichannel strategies. CRM systems aren't always aligned with local behaviours and store teams may lack the training to deliver high-touch service. Solving this isn't just about tech upgrades – it's a mindset shift toward holistic client engagement. Bridging the talent and execution gap Another challenge is the disconnect between global strategy and local execution. Headquarters may set the vision, but local teams are the ones who bring it to life in culturally meaningful ways. The problem? There's a shortage of senior marketing talent in the luxury space who can blend global brand thinking with regional nuance. Agencies, too, are often stretched thin, with roles focused more on adaptation than innovation. To overcome this, brands must invest in building empowered in-market teams – marketers who think strategically, not just tactically. At the same time, agency relationships must evolve into co-creative partnerships that go beyond execution. Tracking desirability, not just visibility In the world of luxury, success isn't just about being seen – it's about being desired. At Swarovski, desirability is one of our key metrics. While performance indicators like reach and engagement offer a snapshot of campaign visibility, they don't fully capture the strength of emotional connection or long-term brand equity. Especially in premium markets like the Middle East, it's not enough to generate noise – we need to cultivate aspiration. That's why regional teams must push for frameworks that assess brand love, emotional resonance and cultural relevance – factors that build true affinity over time. It's about understanding how our brand is perceived, how it makes people feel and how meaningfully we show up in their lives. Luxury marketing isn't just performance-driven; it's perception-driven. And that calls for deeper, more nuanced metrics that reflect lasting impact – not just campaign visibility. The way forward is relevance The Middle East is not just a luxury growth market – it's a trendsetter. With its young, affluent population and appetite for innovation, it's fertile ground for bold, thoughtful brands. But relevance won't come from repeating global playbooks. It requires listening deeply, acting nimbly and marketing with both heart and context. For client-side marketers, the task is clear: lead with empathy, localise with integrity and remember – in luxury, the smallest details often speak the loudest. By Sarah Dja Yahia, Head of Marketing ME, SEA and India, Swarovski

UAE announces 10,000 air-conditioned rest shelters for delivery drivers during summer
UAE announces 10,000 air-conditioned rest shelters for delivery drivers during summer

Arabian Business

time20 hours ago

  • Arabian Business

UAE announces 10,000 air-conditioned rest shelters for delivery drivers during summer

The UAE's Ministry of Human Resources and Emiratisation (MoHRE) has announced that more than 10,000 air-conditioned rest stations equipped with comfort amenities will be provided for use by delivery service workers across the country throughout the Midday Break period. The Midday Break is implemented in collaboration with relevant government entities and private sector partners from June 15 to September 15. The Ministry applauded all entities participating in this humanitarian initiative, which include Dubai's Roads and Transport Authority (RTA), the Integrated Transport Centre at the Department of Municipalities and Transport in Abu Dhabi, and the Departments of Economic Development across all Emirates and Emirates General Petroleum Corporation (Emarat). UAE Midday Break Partners also include delivery platforms such as Talabat, Deliveroo, Noon, and Careem, among others, as well as numerous restaurants, shopping centres, retail stores, and cloud kitchens, who contributed to the effort. MoHRE stressed the importance of this initiative, particularly given that delivery services are a vital logistical sector with a unique operational model, where workers are not stationed in fixed locations during the Midday Break, and where certain items require speed and precision in delivery. Delivery service workers in the UAE can access the nearest rest stations through interactive maps available on the apps. This year's Midday Break initiative is a continuation of the efforts undertaken last year, when 6,000 fully equipped and air-conditioned rest stations were provided for delivery workers. The significant expansion this year reaffirms the effectiveness of these efforts in protecting this category of workers from the risks of heat exhaustion during summer, especially during the UAE Midday Break hours from 12.30pm to 3pm. The Midday Break initiative requires employers to provide appropriate shaded areas for workers to rest, along with adequate cooling devices, sufficient cold drinking water depending on the number of workers, hydration supplies approved by local authorities, and first aid equipment at job sites. The Ministry of Human Resources and Emiratisation called on members of the community to report any violations of the Midday Break regulations in the UAE to its call centre at 600 590 000, or through its smart application or official website.

Data privacy versus convenience: The delicate digital balance
Data privacy versus convenience: The delicate digital balance

Campaign ME

timea day ago

  • Campaign ME

Data privacy versus convenience: The delicate digital balance

Globally, data privacy is a hot-button issue. In the UAE, the conversation is newer, but it's gaining momentum, especially as the country positions itself as a digital-first, innovation-led economy. But here's what makes the UAE unique: convenience still rules — for consumers, businesses, and even regulators. The average resident in Dubai is hyper-connected, tech-savvy, and accustomed to seamless digital experiences, from ordering groceries on noon or Talabat, to accessing medical records via the DHA app, or tapping through biometric e-gates at DXB. And yet, in that seamlessness, there's a quiet trade-off. We don't think twice before handing over our email ids at pharmacies or clinics. We link our phone numbers to every transaction. Walk into Carrefour or Home Centre, and most of us give away our mobile numbers for loyalty points or digital receipts. We do it not because we don't value privacy, but because convenience is king. The trade-off is intentional. Most residents aren't asking 'Who has my data?' they're asking 'Will this save me time?' That's not to say privacy isn't a priority here, it's just packaged differently. The UAE has made steady progress in tightening its data laws. The UAE Personal Data Protection Law (PDPL), introduced under Federal Decree-Law No. 45 of 2021, is a clear sign that the country is aligning with global standards like the GDPR. It mandates consent, outlines data subject rights, and sets boundaries for cross border data transfers. Free zones like DIFC and ADGM have gone a step further, creating their own data protection regimes, particularly relevant for fintechs, banks, and multinationals operating regionally. And now, the conversation is reaching advertisers and agencies, too. In a market where hyper-personalisation is the holy grail, and programmatic spends are on the rise, marketers must ask: Are we chasing efficiency at the cost of trust? The UAE consumer is evolving. What was once a laissez-faire attitude toward data is shifting. With the rise of digital banking, telemedicine, and smart government services, consumers are becoming more aware, not paranoid, but curious. They want to know: Where is my data stored? Who's using it? Can I say no? The answers will soon matter, both legally and emotionally. So what's next for brands and agencies? The winners in this region will be those who strike a thoughtful balance, who don't just ride the wave of convenience, but lead with clarity, consent, and control. Smart advertising in the UAE isn't just about knowing your audience, it's about earning their trust. In a city like Dubai, where convenience is expected, privacy is about to become a premium experience, and brands would do well to treat it that way. As the UAE advances its digital infrastructure, the era of 'frictionless everything' must evolve to include transparent, respectful data practices. Because tomorrow's consumer won't just expect seamlessness, they'll demand sovereignty over their data, too. By Huzefa Siamwala, Founder – Brand Partnerships and Media Solutions, Hikaya

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store