Meta Rolls Out AI Translations for Facebook and Instagram User-Generated Content
Currently, the one-click translations effectively translate English reels into Spanish (or vice versa), though other languages will be added at a later date. But other languages aren't left out completely for now. A Facebook-only feature lets creators add multiple audio reels to a single video, allowing it to be accessed in as many languages as the uploader provides tracks for. It's unknown whether this feature will come to Instagram at a later date.
A representative for Meta did not immediately respond to a request for comment.
Additionally, uploaders can opt into an AI lip sync feature that works in tandem with the translations to create what Meta claims are seamless mouth movements in AI-edited videos. The AI lip sync can be turned off using creator controls at any time, which is helpful for anyone who is nervous about AI-generated visual elements in their content.
Creator control
Anyone who creates content for these platforms will also have additional control over how they spread with new tools on the backend. A new metric in the Insights tab will let creators sort through their view count by language, presumably as a way to prove the effectiveness of these AI translations.
The suite of AI translation tools follow closely on the heels of a report that signals that Google could soon be adding Duolingo-like AI tools to Google Translate. During the 2025 Google I/O presentation, an on-stage demonstration of Gemini integration for smart glasses showed off what an AI-assisted real-time conversation between people that speak different languages could look like in the near future.
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