Trump's 30% tariffs are a crisis in the making for SA's car industry: Naamsa
South Africa failed to reach a trade deal with the US by the August 1 deadline, resulting in President Donald Trump imposing the tariff to take effect from the first week of August. It is expected to potentially cause job losses in South Africa's automotive and agriculture industries.
'The imposition of these tariffs is deeply disappointing and has far-reaching implications. Without an urgent trade remedy, the socioeconomic fallout could be severe,' said Naamsa CEO Mikel Mabasa on Friday.
The tariffs — and the broader uncertainty in US-Africa trade relations — strike at the heart of South Africa's industrialisation agenda and threaten future investment in high-value manufacturing, said Naamsa.
'For South Africa's automotive sector — already bearing the brunt of a sharp export contraction to the US market in the first half of 2025 — this latest development is a relative loss of competitiveness as peer countries retain or negotiate lower rates.
'Though some sectors, such as base metals, will remain largely exempt, the automotive industry stands exposed in immediate volumes and long-term market access.'

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

IOL News
13 minutes ago
- IOL News
South Africa's Response to Trump's Hostility: A Call for Unity
United in resilience, South Africans are being urged to promote a 'Buy Local' campaign, showcasing their strength and pride in the face of adversity. Image: IOL / Ron AI South Africa is a proud and sovereign nation, forged in the crucible of struggle and defined by its unyielding resilience. Since Donald Trump's return to the White House on January 20, his administration has undertaken a series of hostile actions that target not only our country, but the dignity of our people. The humiliation of our President during a White House visit, televised to a global audience, was a calculated affront. More alarmingly, the US has now withdrawn vital support from South Africa's life-saving antiretroviral programme—an act as callous as it is politically motivated. Most recently, Trump imposed a punitive 30% tariff on all South African goods entering the United States, thinly veiled under the guise of trade policy. Yet the world can see clearly: these actions are retaliatory, driven by South Africa's moral and legal stance against the unfolding humanitarian catastrophe in Gaza. Our government's bold leadership at the International Court of Justice has struck a global chord—and incurred Trump's vindictive wrath. But if our history under apartheid has taught us anything, it is this: South Africans are unbreakable. In the face of adversity, we rise. It is now imperative that ordinary South Africans respond—not with anger, but with purpose. Let us launch a nationwide 'Buy Local' campaign, urging citizens to purchase only South African-made products. In doing so, we bolster our economy, safeguard jobs, and build a more self-reliant nation. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Ad Loading Just as millions of Canadians are now boycotting US-made goods in protest, so too must we. Let us collectively reject American-made vehicles, food, electronics, and other products. Avoid buying tickets for any American artists coming to perform in this country! Let every citizen become an advocate—on social media, in communities, at schools and workplaces. This must be a people's movement, initiated from the ground up, with or without formal government backing. Let us seize this moment to assert our dignity, rally the continent, and inspire similar movements across Africa. Together, we can turn Donald Trump's hostility into an opportunity—to rebuild, to reimagine, and to reaffirm our commitment to putting South Africa first. Rozario Brown Cape Town

IOL News
43 minutes ago
- IOL News
Toyota secures 24. 7% market share, dominating South Africa's vehicle sales landscape
The Toyota Hilux continued its dominating position in the South African market. Image: Supplied Despite South Africa's economic and operating environment challenges, the automotive industry is showing great resilience, with new vehicle sales reaching their highest level in almost six years following 10 months of growth. According to Naamsa, in July aggregate new vehicle sales amounted to 51,383 units, an impressive 15.6% increase from the 44,452 units sold in July 2024. Dominating Toyota South Africa Motors (TSAM) continues to reflect this, dominating the charge with a market share of 24.7%. They had the lion's share of the passenger car market, light commercial vehicles and medium commercial vehicles with 12,694 units, with Toyota moving 12,257, Lexus 84 and Hino 353 units. 'Although the current automotive landscape remains challenging, it is remarkable to witness our brand's consistent growth. The further reduction of the repo rate is much-welcomed relief - this will enable us to continue to serve many of our customers who trust and rely on our brands to move them forward,' said Leon Theron, Senior Vice President for Sales and Marketing at Toyota South Africa Motors. Corolla Cross The company's best-performing segment remains passenger cars, with 7,900 units sold. Displaying its steady performance, 1,949 Corolla Cross units found new homes whilst Starlet sales rebounded, recording 1,322 units. Maintaining an upward sales trend since the second quarter of 2025, the Fortuner and the Starlet Cross moved 984 units and 757 units, respectively. More than doubling its sales to 757 units, the Rumion returned as a stronger contender, in comparison to June 2025 (375 units). Despite the challenging premium luxury market, Lexus shifted a total of 84 units. The Lexus LX sold five more vehicles, signalling a keen interest in SUVs with hybrid technology. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Ad loading 1,949 Toyota Corolla Cross units found new homes last month. Image: Supplied Hilux still leads Toyota's star of the show remains the Hilux with 3,120 units sold in the light commercial vehicle segment, representing a segment market share of 26.8% and retains its title as South Africa's overall best seller. The Toyota Hiace is in fifth place with 545 units, and the Land Cruiser 79 Pick-up is in sixth place with 534 units. Moving 101 more units compared to June 2025 (186 units), the Land Cruiser Prado was also well in the mix. Toyota's Hino division continued its upward trajectory with a combined 353 new vehicle sales in July. Hino 500 and 700's combined sales increased to 158 units in comparison to June 2025. Toyota recorded 3,740 sales to business customers through its dealer network in July, the highest July result since 2019. The Toyota Vitz, Rumion, and Coaster each delivered their best monthly business sales performance of the year. In terms of parts, the division surpassed 2 million pieces in the domestic market and recorded 372,281 pieces exported to international markets. Toyota vehicle exports recorded a slight increase to 4,264 units, in comparison to June 2025.

IOL News
43 minutes ago
- IOL News
Africa's first cell and gene therapy startup raises R29 million in landmark funding round
Altera Biosciences, Africa's first dedicated cell and gene therapy startup, has secured R29 million in one of the largest pre-seed funding rounds in South African biotech history. The Cape Town-based company, co-founded by Alexandra Miszewski and Professor Michael Pepper, is developing a universal donor cell platform aimed at revolutionising transplant medicine and advancing treatments for conditions such as diabetes and cancer. The investment round was led by OneBio Venture Studio and E Squared Investments. 'This investment signals a new era for biotech in Africa,' said Pepper, who is the Director of the Institute for Cellular and Molecular Medicine at the University of Pretoria. 'Africa is the most genetically diverse continent in the world, making it a relevant setting in which to develop advanced therapies.' Miszewski explained that one of the biggest challenges in transplantation medicine is to find a suitable donor-recipient match to prevent rejection of the transplant. 'Rejection occurs when the recipient's immune system recognises the donor's cells as being foreign and mounts an immune response against the transplanted cells.' She explained that Altera is developing 'a universal donor cell platform using gene silencing technology to remove the identity markers on the donor cells that trigger immune rejection.' This, she said, will allow the recipient's body 'to accept the cells as their own, and the problem of rejection is minimised.' Miszewski, an entrepreneur with a background in medical device and biotech startups such as Equine Tendon, Regenesis Vet, and Novita Biotechnology, is a graduate of the Allan Gray Orbis Foundation Fellowship Entrepreneurial Programme. Pepper, who was recently named one of South Africa's top Biology and Biochemistry Scientists, said the universal donor cell platform could allow for off-the-shelf cell therapies suited for genetically diverse populations. 'Many advanced therapies have been developed with a one-size-fits-all approach, which may not be appropriate in a genetically diverse population. By building solutions from a globally diverse genetic foundation, our research has the potential to be more universally applicable from day one,' he said. While Altera has not disclosed which therapeutic areas it will pursue first due to strategic and intellectual property considerations, the company emphasised its commitment to making these technologies accessible in Africa. 'Our vision is global,' said Pepper, 'but we are deeply committed to ensuring these innovations are also accessible to patients in Africa, where access to advanced healthcare is often limited.' The success of the funding round marks a significant milestone for the continent's biotechnology sector, reflecting growing confidence in Africa's potential to contribute to global healthcare innovation. THE MERCURY