New Just For Laughs Fest Owner Tells Ticket Buyers: Laugh or Get a Refund
If Montrealers aren't bursting with laughter watching JFL galas this weekend at the Place des Arts hosted by Roy Wood Jr., Fortune Feimster, Michelle Buteau and Saturday Night Live castmember Mikey Day, they'll get their hard-earned dollars back.
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'If they're not happy, we're going to reimburse them without argument,' Parent-Bedard, a Quebec comedy veteran who has done a pivot to English-language comedy by buying JFL out of bankruptcy in 2024, tells The Hollywood Reporter.
He has big shoes to fill, after JFL over the decades left belly-laughing Montrealers entertained by big names like Jerry Seinfeld, Jimmy Fallon, Lewis Black, Chris Rock, Robin Williams, Steve Martin, Larry the Cable Guy and others.
But he remains that confident of his comedy programming for the 2025 edition, which followed a canceled JFL in 2024 and the rehiring of festival veteran Nick Brazao as head of programming.
'Nick and his team have done such a great job and we have worked so well on the galas with the hosts and the comics that I'm ready to tell them (ticket holders) that we need them, and because we need them, we want to have a good relationship,' Parent-Bedard said of winning over Montrealers who sustained JFL through the decades.
That was until Just For Laughs filed for bankruptcy protection in 2024 after running up debts coming out of the COVID-19 pandemic, facing price inflation in Montreal and an increasingly disruptive global entertainment business.
Parent-Bedard's ComediHa! banner based in Quebec City bought the JFL brand and library out of bankruptcy with an eye to reviving the Montreal festival to the point it once again becomes the comedy industry powerhouse it was pre-pandemic.
In what has become a transition year with the 2025 edition, Parent-Bedard is looking for a 'solid' 2025 edition to kickstart the comedy festival's comeback. And down the road, Parent-Bedard is looking to expand on JFL's roots by holding comedy festivals around the world, including Toronto, Sydney, Australia and Bermuda, while also drawing in new comedic talent from YouTube, TikTok and other digital platforms.
'The vision at the moment is to stabilize Just For Laughs. And maybe it won't become the same thing as it was, but for sure, it will be something great that everybody, fans and industry people, want to participate on in a new way, but we are not there yet,' he told THR.
That leaves chief programmer Brazao, with an eye to drawing established and emerging comedic talent to Montreal, as in the past, having to walk a tightrope between appealing to a traditional film and TV industry out of Hollywood and an increasingly global entertainment industry where new talent and voices can come from anywhere and everywhere.
'The uniqueness of the festival is trying to have both,' Brazao explains as JFL in the future will also look to new programming, for example by talent that blew up on TikTok or Instagram, while also bringing big-name performers to Montreal to anchor comedy shows.
'We're going to remain taste makers by being able to show people, hey, you need to trust the brand and you need to trust us, that we're doing the homework to find these amazing people from all over the world that you don't know yet. So it's both,' he explained.
The Just For Laughs comedy festival continues in Montreal through Sunday.
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'I don't want to put anyone in a position where they feel like I'm only theirs, only to be hurt in the end,' he told GQ, before noting that the one bad break-up he had experienced in his life was with Gomez, whom he was then on good terms with. 'Right now in my life, I don't want to be held down by anything. I already have a lot that I have to commit to. A lot of responsibilities. I don't want to feel like the girl I love is an added responsibility. I know that in the past I've hurt people and said things that I didn't mean to make them happy in the moment. So now I'm just more so looking at the future, making sure I'm not damaging them. What if Hailey ends up being the girl I'm gonna marry, right? If I rush into anything, if I damage her, then it's always gonna be damaged. It's really hard to fix wounds like that. It's so hard.… I just don't want to hurt her.' The day Justin's quote about them dropped, Hailey spoke with E! News on a red carpet. 'We are not an exclusive couple. He's about to go on tour,' she said at the time. 'Relationships at this age are already complicated, but I don't really like to talk about it because it's between me and him. Some time in the first half of the year, Hailey and Justin parted ways not just as lovers but also friends. 'Negative things happened that we still need to talk about and work through,' Hailey told Vogue in 2019. ''Fizzled' would not be the right word — it was more like a very dramatic ex-communication. There was a period where if I walked into a room, he would walk out.' 2016/17: 'A Very Dramatic Ex-Communication' In August 2016, Justin began dating Sofia Richie and posting about their relationship on Instagram. This ignited a nasty comment war with Gomez, as both accused each other of cheating during their relationship. But by fall 2017, they had cooled off their anger and reheated their spark, publicly smooching and spending time together. 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I would just never do that. I was raised better than that.' At the time, Hailey also said that 'there's no drama' with the singer. The following year, in March 2023, Gomez asked fans to stop attacking Hailey after TikTok users analyzed posts from the two women and made up drama. 'Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity,' Gomez wrote on her Instagram Story. 'This isn't what I stand for. No one should have to experience hate or bullying. I've always advocated for kindness and really want this all to stop.' August 2024: Welcome, Baby Jack! In May 2024, Hailey and Justin shared they were expecting a baby as she showed off her baby bump during a vow renewal. In August, the pair welcomed a baby boy named Jack Blues Bieber, after Justin's middle name. July 2025: Justin Releases and References Hailey After months of speculation around his health and well-being, Justin made a comeback with the album Swag. 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Following the release of the album, a source told Rolling Stone that Justin had '100 percent creative freedom' on the record after parting ways with his longtime manager Scooter Braun. 'He was able to be his true, authentic self and didn't have any additional voices trying to steer him in a certain direction,' the source said. 'This is the most pure version of Justin we've ever seen musically.' Best of Rolling Stone Sly and the Family Stone: 20 Essential Songs The 50 Greatest Eminem Songs All 274 of Taylor Swift's Songs, Ranked Solve the daily Crossword
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