FILA Launches Asher Sneaker for the Daytripper Generation
With Dynacush™ technology, ASHER delivers cushioned ease throughout the day while its exaggerated outsole and sleek upper offer streetwear sophistication. Rather than performance-centric branding, the shoe leans into 'quiet flex' — fashion for those who walk with confidence without the noise.
The ASHER debuts in versatile colourways:
White-on-White for a minimalist, clean look
Matte Black for an urban, high-contrast edge
Tuscan Green for a muted, adaptable vibe
Amalfi Blue capturing early-morning calm
Roman Red for statement-makers
FILA reimagines how we step into the day—with sneakers made for slow mornings, fast style, and curated everyday rituals.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
2 days ago
- Time of India
Libra, Weekly Horoscope, August 03 to August 09, 2025: You're likely to receive some good news
I navigate my busy workday with poise and focus, effortlessly balancing tasks and responsibilities. General Libra, this week's energy highlights determination, effort, and a persistent drive to achieve your goals. The beginning of the week feels somewhat restless; demands from your work or home environment may stretch your patience and energy. Early on, support from siblings or close friends boosts your confidence, helping you overcome any initial obstacles. You may feel compelled to make a bold decision or take the initiative on a pressing matter—trust your instincts and work steadily toward your goals. Midweek, the tension lightens, giving you the opportunity to enjoy family time or a social gathering. Relationships with neighbors and old friends improve, and small celebrations may bring joy. By the weekend, your environment is infused with harmony. Domestic matters settle, and financial worries begin to ease. You're likely to receive some good news—either from your children or through your own efforts—and your household atmosphere becomes notably more cheerful. Love and Relationships Your love life takes on a practical yet optimistic tone this week. At first, you might feel distracted or under pressure, and partners may sense your restlessness. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Featuring Brigade Ebony™ at Brigade Showcase 2025 | Aug 8–10, Sheraton Grand, Brigade Gateway Brigade Group Learn More Undo Communication is key—be open about your feelings without letting stress spill into your interactions. If single, your heart will be buoyed by supportive friends, possibly leading to a new introduction. Midweek brings a warming of relationships. If there have been misunderstandings or distance, now is the time to reach out and heal any rifts. Social occasions or family functions offer an excellent backdrop for reconnection. Married Libras will find contentment in domestic harmony, and those in new relationships experience the gentle thrill of growing closeness. By the weekend, romance is in the air. Emotional barriers drop, and you'll find it easy to express your affection. Small gestures or shared activities will strengthen bonds, and singles may find love blossoming in familiar places. Make time for heartfelt conversations—your ability to listen and understand will be especially appreciated now. Education and Career Persistence is your greatest asset this week, Libra. The early days require more effort than usual; targets will only be reached through sustained hard work. Students may struggle to focus at first, but those who push through distractions will see satisfying results. It's a good time to set clear intentions and break large tasks into smaller, manageable steps. Midweek sees an improvement in your academic and professional life. Participation in study groups, team projects, or social activities connected to your work can bring unexpected benefits. Networking with neighbors or acquaintances may open up new opportunities or perspectives. If you've been considering a career move or an additional qualification, now is an auspicious moment to make plans or start your research. By the weekend, your diligence is rewarded. Businesspersons may see progress in negotiations or a successful launch, while those in service could be recognized for their efforts. Children in the family may achieve something noteworthy, bringing pride and motivation to the whole household. Money and Finance Financial matters this week require a balanced, cautious approach. Early in the week, income remains stable but not spectacular. Don't be disheartened by slow progress; persistence will eventually yield rewards. Avoid major investments in new ventures for now—focus on maintaining and consolidating your resources. Midweek, there's potential for unexpected gains from family or property-related matters. An auspicious moment may arise for a small purchase or investment, but be sure to research thoroughly. By the weekend, your financial outlook brightens. Wise management pays off, and a modest windfall or positive news may improve your sense of security. This is also a good time to plan future savings or set new financial goals. Health and Well-being Health and energy may fluctuate, especially early in the week when stress levels are higher. Restlessness or overwork can leave you feeling fatigued, so it's important to pace yourself. Be careful with your diet—avoid unhealthy foods or overindulgence. Midweek, your energy improves. Enjoy social or family gatherings as they will lift your spirits and help restore your equilibrium. Physical activity, such as a brisk walk or yoga, will be especially beneficial. By the weekend, you'll feel more relaxed and balanced. Emotional well-being improves alongside your physical health. Focus on self-care and enjoy restorative activities; you'll end the week feeling both peaceful and motivated for what's next. Discover everything about astrology at Times of India , including daily horoscopes for Aries , Taurus , Gemini , Cancer , Leo , Virgo , Libra , Scorpio , Sagittarius , Capricorn , Aquarius , and Pisces . Read your detailed Horoscope Today and Horoscope Tomorrow here.
Fashion Value Chain
6 days ago
- Fashion Value Chain
Wendy & Wally by HEYDUDE: Slip-On Comfort Redefined
Soft, stylish, and easy to wear—meet the shoes everyone's talking about: HEYDUDE's cult classics, Wally for him and Wendy for her. These slip-ons are making waves in everyday fashion with their relaxed fit, vibrant colourways, and effortlessly cool aesthetic. Built for all-day comfort and practical ease, Wally and Wendy have become go-to choices for creators, travellers, and style-forward individuals alike. Whether it's a streetwear photo drop, a vacation wardrobe recap, or simply a day of running errands, Wally & Wendy shoes are quickly becoming must-have names in the world of easygoing, lifestyle-driven footwear. The Wendy & Wally Stretch Sox take the signature HEYDUDE™ experience to the next level. They feature a soft cotton lining, plush foam insoles, and a breathable mesh sock liner, delivering that next-level comfort that defines the brand. The removable foam insole offers cloud-like cushioning that makes long days feel light and easy. Designed to adapt seamlessly to travel, downtime, and everything in between, these slip-ons embody simplicity, comfort, and effortless style—making them the go-to shoe that complements any pace of life.
The Hindu
23-07-2025
- The Hindu
Nepa Rudraksha Charts Next-Level Growth with Celebrity Stake and Digital Strategy
Nepa Rudraksha, the Nepal-based bead accessory brand, has appointed Bollywood actor Ajay Devgn as its global ambassador—an intentional move to sharpen its positioning in the premium lifestyle and wellness segments. From Heritage Craft to Scalable Brand Originating in 1973 near Pashupatinath Temple, the company is now led by young CEO Sukritya Khatiwada, who is steering a transformation from artisanal roots to scalable, global retail. With distribution in over 100 countries primarily via a Shopify-powered D2C platform, the brand is reducing dependence on traditional wholesale and gaining full control over customer insights and margins. Trust is the New Currency Quality assurance drives their credibility. Nepa Rudraksha is ISO 9001:2005 certified and employs X-ray verification and its own AAA Standard™ grading protocol. In an industry known for inconsistency, these moves are building a durable trust barrier and premium pricing power. Ajay Devgn: Signal, Not Splash Devgn's association is crafted less for visibility and more as a brand trust signal. His personal brand—low-key, consistent, no-nonsense—mirrors the brand's messaging about authenticity and grounded design. Layered Revenue Model - Product: Premium malas, bracelets, and accoutrements - Digital subscription: 'Sadhana' app offers ongoing education for repeat purchase and stickiness - Limited editions: High-margin drop model catering to collectors and gifting markets Funding & Expansion Currently bootstrapped, Nepa Rudraksha is in early talks with wellness-focused investors to fund expanded manufacturing, explore selective retail pop-ups, and enhance logistics footprint—especially in North America and Europe. What This Means for Observers This partnership is a textbook example of heritage-scale branding. It showcases how a culturally rooted product can build institutional trust and expand globally through a tight mix of certification, content, e-commerce, and selective celebrity alignment. 'This article is part of sponsored content programme.'
