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FILA Launches Asher Sneaker for the Daytripper Generation

FILA introduces the ASHER, a bold, sculptural sneaker designed for the modern 'dawn patrol' crowd—those who fill their mornings with intention, movement, and style. Blending street-luxe aesthetics with lifestyle-driven comfort, the ASHER is tailored for everything from café runs and gallery strolls to leisurely park hangs. With Dynacush™ technology, ASHER delivers cushioned ease throughout the day while its exaggerated outsole and sleek upper offer streetwear sophistication. Rather than performance-centric branding, the shoe leans into 'quiet flex' — fashion for those who walk with confidence without the noise. The ASHER debuts in versatile colourways: White-on-White for a minimalist, clean look Matte Black for an urban, high-contrast edge Tuscan Green for a muted, adaptable vibe Amalfi Blue capturing early-morning calm Roman Red for statement-makers FILA reimagines how we step into the day—with sneakers made for slow mornings, fast style, and curated everyday rituals.