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Breakfast cereal sales declined for decades before Kellogg's sale to Italian company

Breakfast cereal sales declined for decades before Kellogg's sale to Italian company

Toronto Star11-07-2025
Breakfast cereal could use a lucky charm.
U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker of Corn Flakes, Froot Loops, Rice Krispies and other familiar brands.
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