Audi F1 Team To Partner With Revoult In Debut 2026 Campaign
Audi seeks to enhance fan engagement during race weekends by offering unique experiences and exclusive benefits for customers of new headline sponsors, fintech giants Revolut.
German manufacturer Audi, who are set for a F1 debut in the year 2026 following heir takeover of Stake Sauber F1 Team, ae set to take on fintech giants Revoult as title sponsors starting next season.
Audi seeks to enhance fan engagement during race weekends by offering unique experiences for a new generation of motorsport enthusiasts along with exclusive benefits for customers of new headline sponsors, fintech giants Revolut.
Audi AG CEO and Chairman of the Board of Sauber Motorsport AG, Gernot Dollner, said, 'Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand."
'We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude," he added.
'Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products," Dollner said.
The Sauber F1 team is set to transition into the Audi F1 team in 2026, following investment from the Qatar Investment Authority, which acquired a minority stake in Sauber.
The QIA purchased a 30% stake in Sauber, providing capital to the team as they prepare for the transition to Audi, which announced their plan to enter Formula 1 in 2022 as an engine manufacturer and partner with Sauber.
Nico Hulkenberg and Gabriel Bortoleto, who joined Sauber on multi-year deals, are expected to be Audi's first drivers in the 2026 campaign. Additionally, Sauber has opened a new UK Technology Centre in line with the transformation into the Audi F1 team.
'This is a monumental partnership for Revolut and the Future Audi F1 Team. We're accelerating towards 100 million customers, and we'll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport," Revoult CEO Nik Storonsky said.
'As Revolut continues to challenge the status quo in global finance, the Future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what's possible in Formula 1," he added.
Team Principal of the future Audi F1 Team, Jonathan Wheatley, added, 'With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition. This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport."
'From 2026, Revolut's digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track," Wheatley said.
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First Published:
July 31, 2025, 08:48 IST
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