Saudi Tourism Authority and Radisson Hotel Group partner to accelerate Saudi's tourism momentum
Saudi Tourism Authority (STA) has signed a Memorandum of Understanding (MoU) with Radisson Hotel Group, marking a new chapter in their mutual commitment to driving tourism and enhancing the Kingdom's global visibility as a leading destination.
The MoU outlines a strategic framework for collaboration, with both parties set to explore opportunities that align with the goals of Saudi Vision 2030 and the Kingdom's ambition to welcome 150 million visitors annually by the end of the decade. As part of this partnership, Saudi Tourism Authority and Radisson Hotel Group will evaluate a range of potential initiatives. These include amplifying the visibility of the 'Visit Saudi' brand across Radisson's global marketing platforms and developing co-branded campaigns that spotlight Saudi Arabia's diverse attractions.
Basel Talal, Managing Director, KSA, Kuwait & Levant Radisson Hotel Group, commented: 'Saudi Arabia is one of the most dynamic travel destinations globally, and we are proud to support its tourism ambitions through this MoU with the Saudi Tourism Authority. This agreement sets the foundation for impactful collaborations that will enhance the Kingdom's visibility, attract new travelers, and offer unforgettable experiences to guests across our growing portfolio of hotels in Saudi Arabia."
With nearly 50 hotels operating and under development across the Kingdom, Radisson Hotel Group is a major hospitality partner supporting Saudi Arabia's tourism transformation and Vision 2030 objectives. Recent openings in the Kingdom include the launch of Radisson Hotel Group's first hotel in Madinah, Radisson Hotel Madinh and Radisson Blu Hotel & Convention Center Riyadh Minhal, further strengthening its presence across the holy cities. Upcoming openings include Radisson Blu Hotel Riyadh Al Sahafa, Radisson Hotel Jeddah Tahlia Street, Radisson Collection Residence Riyadh, and Radisson Hotel Makkah Thakher City.
RADISSON HOTEL GROUP
Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with over 1,520 hotels in operation and under development in +100 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson family of brands portfolio includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is Radisson Hotel Group's loyalty program, which delivers an elevated experience that makes Every Moment Matter, counting more than 20 million members. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely Carbon Compensated.
At Radisson Hotel Group we care for people, communities and planet and aim to be Net Zero by 2050 based on the approved Science Based Targets. With unique solutions such as carbon compensated Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
4 hours ago
- Campaign ME
MCN's MRM MENAT appoints Warren Davey as GM of MRM KSA
MRM MENAT, a leading integrated digital and customer experience agency – part of the Middle East Communications Network (MCN), has appointed Warren Davey as General Manager of MRM KSA. With more than 27 years of international experience in commercial growth and brand transformation, Davey brings a rare blend of deep regional understanding and a global strategic outlook. In Saudi Arabia, he has led integrated marketing strategies across sectors including tourism, culture, education, entertainment – driving stronger audience engagement, brand visibility and long-term impact. Previously, Davey held senior leadership roles at McCann Erickson Worldgroup across Europe and the Americas, managing global accounts including UPS, American Airlines, and TUI Travel, while building high-performing teams and expanding integrated capabilities. Commenting on the appointment, Karim Slim, CEO of MRM MENAT, said, 'We recognise the scale, pace and ambition of change underway in Saudi Arabia, and understand what it takes for brands to grow in a strategically evolving market. Our role at MRM is to partner with our clients to build strong, lasting connections with long-term value. Warren's appointment strengthens our commitment to the Kingdom and brings onboard a leader who knows the market deeply and can help take our clients into the future.' Known for its strategic depth and creatively led, data-driven approach, MRM aims to continue solidifying its presence in the Kingdom as a trusted digital consultancy and full-service partner to leading brands and institutions across Saudi Arabia. Spearheaded by Karim Slim, CEO of MRM MENAT, the agency operates at the intersection of creativity, technology, data and strategy, offering a unique combination of capabilities that help clients unlock business transformation and growth, deepen customer relationships, and deliver long-term impact. With end-to-end integration across consulting, content, CRM, commerce, and performance, MRM provides seamless, insight-led solutions that bridge strategy and execution. Trusted by some of Saudi Arabia's most influential institutions, MRM continues to empower both public and private sector leaders in transforming their marketing and customer experience strategies to align with the bold ambitions of Vision 2030. Sharing his thoughts on the new role, Davey said, 'Joining MRM at this pivotal time is an opportunity to contribute to a market that's setting new global benchmarks in innovation and growth. With deep local experience and a global lens, I've seen how insight-led, integrated marketing can drive meaningful impact. MRM's unique combination of digital consultancy, creativity, data and technology allows us to help clients scale with purpose and build enduring brand value in an ever-evolving landscape.'
Arabian Post
6 hours ago
- Arabian Post
PIF Considers SITE IPO Amid Economic Diversification Push
Saudi Arabia's sovereign wealth fund, the Public Investment Fund , is evaluating an initial public offering for its wholly-owned technology arm, Saudi Information Technology Company , as part of broader efforts to bolster the kingdom's economic diversification strategy. According to individuals familiar with the matter, PIF has approached investment banks to submit proposals for roles in a potential share sale of SITE. The discussions are in preliminary stages, with specifics such as the IPO's size and timeline yet to be determined. Established in 2017, SITE operates at the forefront of Saudi Arabia's digital transformation, offering services in cybersecurity, cloud computing, and systems integration. The company has been instrumental in securing critical national infrastructure and supporting various digital initiatives aligned with Vision 2030, the kingdom's blueprint for reducing reliance on oil revenues. ADVERTISEMENT SITE's portfolio includes a range of digital platforms and services, such as SITE Postal, SITE Inform, and SITE Guard, designed to enhance the digital ecosystem within the country. The company has also forged strategic partnerships to advance its technological capabilities. Notably, in collaboration with South Korea's AhnLab, SITE has invested over SAR 500 million to bolster cybersecurity technologies across the Middle East and North Africa region. The potential IPO of SITE reflects PIF's ongoing strategy to monetize its assets and inject liquidity into the national economy. This move aligns with previous initiatives, including the exploration of public listings for other PIF-backed entities such as Nupco, the kingdom's largest medical procurement firm. Saudi Arabia's push into the technology sector has gained momentum, with significant investments aimed at positioning the country as a global tech hub. The launch of Humain, a state-owned artificial intelligence company backed by PIF, underscores this ambition. Humain plans to invest heavily in AI infrastructure and has secured partnerships with major international tech firms to develop data centers and AI models. The kingdom's commitment to technological advancement is further evidenced by initiatives like the LEAP Tech Event, an annual conference that has attracted global attention and investment. These efforts are part of a broader strategy to foster innovation, create high-tech employment opportunities, and diversify the economy away from oil dependency.
Tourism Breaking News
13 hours ago
- Tourism Breaking News
Dragonpass sets new benchmarks for Premium Travel in the GCC
Post Views: 14 Dragonpass International (Dragonpass) is redefining the travel experience in the GCC. Andrew Harrison-Chinn CMO at Dragonpass shared, 'With over 2.7 million customers in the region, we've seen a 100% year-on-year increase in customers transitioning from analog to digital. This growth aligns with the broader development visions shaping the future of the GCC. Regional strategies, including Saudi Arabia's Vision 2030 and the UAE's Urban Plan 2040, emphasize smart infrastructure, elevated quality of life, and seamless urban mobility—all priorities that mirror Dragonpass's commitment to frictionless, tech-enabled travel. Across the GCC, international tourism is surging, with Saudi Arabia welcoming 30 million visitors and the UAE's major airports seeing over 48 million international arrivals in the past year. The demand for seamless, value-rich travel experiences has never been higher.' Dragonpass's growth has been powered by its flexible and collaborative approach to market entry and expansion. Rather than relying on a one-size-fits-all model, the company partners closely with local organizations to co-create solutions that reflect the unique cultural and consumer dynamics of each GCC market. This localized agility has enabled Dragonpass to rapidly scale its operations and emerge as a preferred platform for both travelers and regional businesses seeking to enhance the travel experience. A key differentiator is Dragonpass's advanced technology platform, which aggregates travel services and loyalty benefits into one unified and personalized user experience. Strategic partnerships with leading blue-chip organizations based in the Middle East allow the company to deliver high-value offerings that combine exclusivity, convenience, and relevance. Dragonpass has also expanded well beyond traditional airport benefits. The platform now offers access to over 2,150 curated travel experiences, including Fast Track and a wide array of dining options. Dragonpass has recently launched a new lifestyle module focused on wellness and fitness. Members can now access more than 1,000 fitness and wellness locations across 50 major cities in over 25 countries—meeting the growing demand in the region for holistic, on-the-go wellbeing. 'The GCC is redefining the future of global travel, with innovation at the core of how experiences are delivered and valued,' said Andrew Harrison-Chinn CMO at Dragonpass. 'The GCC is a strategic growth market for us, home to highly discerning travelers who expect seamless, premium, and personalized journeys. By co-creating with forward-thinking partners and investing in technology-led solutions, we're not just responding to regional demand — we're helping shape a smarter, more elevated travel ecosystem across the region.'
