Latest news with #VisitSaudi
Tourism Breaking News
06-05-2025
- Business
- Tourism Breaking News
Saudi Tourism Authority and Radisson Hotel Group partner to accelerate Saudi's tourism momentum
Post Views: 138 Saudi Tourism Authority (STA) has signed a Memorandum of Understanding (MoU) with Radisson Hotel Group, marking a new chapter in their mutual commitment to driving tourism and enhancing the Kingdom's global visibility as a leading destination. The MoU outlines a strategic framework for collaboration, with both parties set to explore opportunities that align with the goals of Saudi Vision 2030 and the Kingdom's ambition to welcome 150 million visitors annually by the end of the decade. As part of this partnership, Saudi Tourism Authority and Radisson Hotel Group will evaluate a range of potential initiatives. These include amplifying the visibility of the 'Visit Saudi' brand across Radisson's global marketing platforms and developing co-branded campaigns that spotlight Saudi Arabia's diverse attractions. Basel Talal, Managing Director, KSA, Kuwait & Levant Radisson Hotel Group, commented: 'Saudi Arabia is one of the most dynamic travel destinations globally, and we are proud to support its tourism ambitions through this MoU with the Saudi Tourism Authority. This agreement sets the foundation for impactful collaborations that will enhance the Kingdom's visibility, attract new travelers, and offer unforgettable experiences to guests across our growing portfolio of hotels in Saudi Arabia.' With nearly 50 hotels operating and under development across the Kingdom, Radisson Hotel Group is a major hospitality partner supporting Saudi Arabia's tourism transformation and Vision 2030 objectives. Recent openings in the Kingdom include the launch of Radisson Hotel Group's first hotel in Madinah, Radisson Hotel Madinh and Radisson Blu Hotel & Convention Center Riyadh Minhal, further strengthening its presence across the holy cities. Upcoming openings include Radisson Blu Hotel Riyadh Al Sahafa, Radisson Hotel Jeddah Tahlia Street, Radisson Collection Residence Riyadh, and Radisson Hotel Makkah Thakher City.
Arabian Business
06-05-2025
- Business
- Arabian Business
Saudi Arabia taps Radisson Hotel Group to drive tourism growth, signs strategic MoU
Saudi Tourism Authority (STA) announced a partnership with global hospitality major Radisson Hotel Group to drive the tourism sector in the country. The two signed a Memorandum of Understanding (MoU), envisaging efforts to enhance the Kingdom's global visibility as a leading destination. Kingdom's ambition to welcome 150 million visitors annually by the end of the decade. As part of the partnership, the Saudi Tourism Authority and Radisson Hotel Group will evaluate a range of potential initiatives, including amplifying the visibility of the 'Visit Saudi' brand across Radisson's global marketing platforms. The partnership also envisages developing co-branded campaigns that spotlight the Kingdom's diverse attractions. Basel Talal, Managing Director, KSA, Kuwait & Levant Radisson Hotel Group, said Saudi Arabia is one of the most dynamic travel destinations globally, and the Group is proud to support its tourism ambitions. 'This agreement sets the foundation for impactful collaborations that will enhance the Kingdom's visibility, attract new travellers, and offer unforgettable experiences to guests across our growing portfolio of hotels in Saudi Arabia,' he said. With nearly 50 hotels operating and under development across the Kingdom, Radisson Hotel Group is a major hospitality partner supporting the Kingdom's tourism transformation and Vision 2030 objectives. Recent openings in the Kingdom include the launch of Radisson Hotel Group's first hotel in Madinah, Radisson Hotel Madinah and Radisson Blu Hotel & Convention Center Riyadh Minhal, further strengthening its presence across the holy cities.
Zawya
05-05-2025
- Business
- Zawya
Saudi Tourism Authority and Radisson Hotel Group partner to accelerate Saudi's tourism momentum
Saudi Tourism Authority (STA) has signed a Memorandum of Understanding (MoU) with Radisson Hotel Group, marking a new chapter in their mutual commitment to driving tourism and enhancing the Kingdom's global visibility as a leading destination. The MoU outlines a strategic framework for collaboration, with both parties set to explore opportunities that align with the goals of Saudi Vision 2030 and the Kingdom's ambition to welcome 150 million visitors annually by the end of the decade. As part of this partnership, Saudi Tourism Authority and Radisson Hotel Group will evaluate a range of potential initiatives. These include amplifying the visibility of the 'Visit Saudi' brand across Radisson's global marketing platforms and developing co-branded campaigns that spotlight Saudi Arabia's diverse attractions. Basel Talal, Managing Director, KSA, Kuwait & Levant Radisson Hotel Group, commented: 'Saudi Arabia is one of the most dynamic travel destinations globally, and we are proud to support its tourism ambitions through this MoU with the Saudi Tourism Authority. This agreement sets the foundation for impactful collaborations that will enhance the Kingdom's visibility, attract new travelers, and offer unforgettable experiences to guests across our growing portfolio of hotels in Saudi Arabia." With nearly 50 hotels operating and under development across the Kingdom, Radisson Hotel Group is a major hospitality partner supporting Saudi Arabia's tourism transformation and Vision 2030 objectives. Recent openings in the Kingdom include the launch of Radisson Hotel Group's first hotel in Madinah, Radisson Hotel Madinh and Radisson Blu Hotel & Convention Center Riyadh Minhal, further strengthening its presence across the holy cities. Upcoming openings include Radisson Blu Hotel Riyadh Al Sahafa, Radisson Hotel Jeddah Tahlia Street, Radisson Collection Residence Riyadh, and Radisson Hotel Makkah Thakher City. RADISSON HOTEL GROUP Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with over 1,520 hotels in operation and under development in +100 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. The Radisson family of brands portfolio includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson brought together under one commercial umbrella brand Radisson Hotels. Radisson Rewards is Radisson Hotel Group's loyalty program, which delivers an elevated experience that makes Every Moment Matter, counting more than 20 million members. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific. Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely Carbon Compensated. At Radisson Hotel Group we care for people, communities and planet and aim to be Net Zero by 2050 based on the approved Science Based Targets. With unique solutions such as carbon compensated Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics. The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.
Campaign ME
02-05-2025
- Entertainment
- Campaign ME
Cultural programming in Saudi Arabia through experiences
Since 2018, Saudi Arabia has been engaged in a profound and wide-ranging conversation with itself about its identity and place in the world. Culture has been and continues to be at the forefront of that conversation. Across art, music, sports, gaming, literature, heritage, crafts, museums and media there is a visceral energy. Having spent eight years in Saudi Arabia as Head of Events for Ithra, Aramco's Centre for World Culture in Dhahran, I got to witness firsthand the beginnings of the country's remarkable cultural resurgence. In common with many countries in the Gulf, the cultural landscape is defined by a top-down approach with significant subsidy and direction from the government about cultural and creative entities and cultural manifestations – including live events. Where Saudi perhaps differs is that with a large and young population that is majority Saudi there is also plenty of grass roots activity; indeed, there always has been, albeit not so obvious as it is now. Saudi nationals are not just importing ready-made culture but are taking cultural forms from elsewhere and adapting them to the specific Saudi context. Saudi manga is a prime example. It is visual art, music and film – historically, the most important forms in terms of reference material for marketers and advertisers – where Saudi is carving out its own identity and getting noticed across the world. 'Saudi Arabia is informing the global cultural ecosystem from its unique perspective.' Vision 2030 has enabled huge investment in cultural forms and intellectual property (IP) and it is paying off. Perceptions of the country are changing, driven in part by a culturally charged series of campaigns by Visit Saudi and promotion of major events such as Noor Riyadh, Al Ula Arts Festival and MDL Beast that have all grown to be internationally recognised and globally influential. Riyadh Expo 2030 and the FIFA World Cup in 2034 will only serve to stimulate further interest and engagement with a burgeoning cultural and creative sector. The Islamic Biennale in Jeddah is a prime example of how Saudi is informing the global cultural ecosystem from its unique perspective. The intersection of fine art and faith is as compelling and moving as any exhibition I have seen in recent years – not least because the work from an extraordinary range of global artists is imbued with meaning that transcends aesthetics or form. It is further evidence of a true cultural Renaissance. This renaissance – in the sense of a re-engagement and realignment of cultural values and forms combined with an extraordinary affinity with digital technology and a voracious appetite for content – has created a rich environment for those of us who work in the creative, cultural and communication sectors. It would be wrong to characterise the sense of new beginnings in Saudi Arabia as signifying a lack of cultural maturity or to see the Saudi market as simply some gold rush boom town. Filmmakers, for example, have been around for a very long time there and have honed their craft in sometimes difficult circumstances. Saudis are great communicators and very good storytellers with a nice line in ironic humour – take a look at the work of Telfaz 11 on Netflix. There is even a specific initiative QSAS, dedicated to immersive storytelling. As a result, Saudi nationals respond to good storytelling, especially work that has the ring of authenticity, and an attention to detail and sophistication; international agencies take note, coffee pots and camels will not win you work. Heritage plays its part, but it is a heritage that is complex and multifaceted with very distinctive regional differences – and like the Arabic language difficult and time consuming to fully comprehend and highly nuanced. Saudis are not only building a distinctive contemporary Saudi cultural identity but also taking time to communicate that to themselves and the wider world. The proliferation of conferences, summits and symposia on cultural subjects ranging from youth empowerment to digital wellness has been a new and developing capability for us at Jack Morton and has given us access to the cross currents of culture. In our other work – brand activations, launches and live events – there has not been one project, be it the inauguration of a new Saudi airline, the FIFA World Cup Host Nation announcement or adidas' retail activation in a major gaming tournament, that has not had a clear and specific cultural brief from the client. One cultural and societal shift has been the increasing role of women in the wider workforce and especially in the cultural and communication sectors across government entities and commercial operations. Bright, well educated, multilingual and culturally savvy women are running companies, museums, galleries, cultural initiatives marketing departments, festival and event teams and controlling significant spend across all aspects of experiential. They are expecting you to turn up with your A-game and an informed point of view, and expect to see Saudis and other women in key positions on the other side of the table. A recent PricewaterhouseCoopers (PwC) article aligning cultural heritage with business growth highlighted the enormous economic benefits that come from investment and promotion of culture and cited Morocco and Japan as countries that have followed similar strategies to Saudi Arabia with great effect. Saudi Arabia has 150 cultural facilities in the pipeline, representing $80bn by 2030, all focused on its objective to be a cultural hub, to diversify its economy and provide meaningful employment for its young, energetic workforce. For us, in the business of creating culturally relevant experiences, this is great news both as opportunity for growth but also for creative inspiration and some of the most interesting work you can find in the communications sector today. My own professional 'rebrand' from Executive Creative Director (ECD) to Executive Culture and Programming Director shows how seriously we at Jack Morton are taking this. By Stephen Powell, Executive Culture and Programming Director, Jack Morton UAE and KSA
Leaders
20-04-2025
- Entertainment
- Leaders
Visit Saudi Highlights Top Tourist Attractions at F1 stc Grand Prix
The Saudi Tourism Authority (STA) has showcased the top tourist destinations and outstanding attractions of Saudi Arabia at the F1 stc Saudi Arabian Grand Prix, taking place in Jeddah. The STA took part in the fan zone of the fifth edition of the flagship event with its 'Visit Saudi' pavilion, according to the Saudi Press Agency (SPA). The Visit Saudi pavilion displayed events calendar and showcased the Kingdom's top tourism packages and routes. Moreover, the pavilion highlighted the premium tourist destinations and entertainment experiences that visitors can enjoy in Jeddah. It also offered diverse interactive experiences for the Grand Prix fans. Furthermore, the Visit Saudi pavilion featured a wide array of activities that combined technology and entertainment, attracting a large number of visitors. These included VR simulation glasses, a Formula 1 driving simulator of the Jeddah Corniche Circuit, an Arabic calligraphy experience, and souvenirs. The F1 stc Saudi Arabian Grand Prix is taking place from April 18-20, 2025 at the Jeddah Corniche Circuit, in the amazing Red Sea city of Jeddah. The thrilling motorsports event features exciting motor races as well as a spectacular series of after-race concerts. In its fifth edition, the captivating event brings together a star-studded lineup of music superstars, including Jennifer Lopez and Usher. Short link : Post Views: 3 Related Stories
