
Mashreq Set to Partner with Clari5 (A Perfios Company) to Launch GenAI Powered Fraud Detection Platform
By Editor_wr Last updated May 15, 2025
Mashreq, one of the leading financial institutions in the MENA region, is set to announce a strategic partnership with Clari5, a global leader in real-time financial crime management, to launch Clari5 Genie, a next-generation, Gen AI-powered fraud detection and investigation platform. This marks a significant step in alignment with how banks today are looking to combat fraud in today's complex digital landscape.
As part of its broader innovation strategy, Mashreq aims to collaborate with Clari5 as its technology partner to create Clari5 Genie. Mashreq will be the first user of Clari5 Genie, and will deploy the solution entirely on-premise, ensuring the highest standards of data security, privacy, and regulatory compliance. With this launch, Mashreq and Clari5 aim to set a new global benchmark for proactive, intelligence-led fraud prevention.
The platform, Clari5 Genie, is designed to help banks proactively manage fraud by using Gen-AI to uncover hidden patterns, simulate fraud investigations, and accelerate resolution, all within a secure, on-premise deployment. Smart prompt engineering, similarity-based analysis, and auto-generated case narratives will equip investigators with deeper insights and faster decisions, without compromising on data privacy or regulatory compliance.
Clari5 Genie aims to deliver 70% faster fraud investigations and proactive detection of emerging threats. Key features of the platform include:
· Natural Language Console for Investigators
· Smart Prompt Engineering for Live Fraud Simulation
· Auto Case Narrative Generator & Recommendation Engine
· Similarity-Based Pattern Detection
· Role-Based Access, Encryption & Compliance Monitoring
· Secure On-Prem Deployment – No External Cloud Dependency
Commenting on this development, Gurcharan Chhabra, EVP, Head of Fraud Prevention & Intelligence, Mashreq, said, 'At Mashreq, our ethos has always been to Rise Every Day for our customers by leading with innovation, especially in areas that protect them and our systems. With Clari5 Genie, we will bring forth a paradigm shift in fraud prevention. With Clari5, we plan to go beyond traditional fraud systems and build a live, GenAI-powered intelligence layer that sees what others miss, simulates threats before they hit, and tells the story of a case in real-time. Our aim is to operationalize GenAI for financial crime and set a global benchmark for next-generation fraud intelligence.'
Clari5, now part of the Perfios Group, has been at the forefront of real-time financial crime management, empowering banks to prevent fraud, mitigate risk, and ensure compliance across billions of transactions. Through its Enterprise Fraud and Risk Management (EFRM) platform, Clari5 brings precision, speed, and scale to financial institutions globally. This deep domain expertise forms the foundation of Clari5 Genie, developed in close partnership with Mashreq.
Talking about the platform, Balaji Suryanarayana, Co-founder & COO, Clari5, said, 'Clari5 Genie isn't merely an upgrade, it's a generational leap in how fraud is understood and tackled. We are reimagining fraud prevention by placing a secure, GenAI engine directly into the hands of investigators, enabling them to ask questions, run live threat simulations, generate actionable narratives, and do all of this in real time, on-premise, with zero compromise on compliance. Mashreq's visionary team has been pivotal in shaping the platform from day one. This is a rare case where product and customer innovation are indistinguishable, and together, we aim to create the world's first truly intelligent, explainable, and production-grade GenAI fraud platform.'
Comments are closed.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Martechvibe
5 hours ago
- Martechvibe
AdLift Announces the Launch of Tesseract
Tesseract delivers actionable insights for AI-savvy marketing strategies, whether it's identifying brand mentions in ChatGPT outputs or assessing visibility in Google's AI Overviews. Topics News Share Share AdLift Announces the Launch of Tesseract Whatsapp Linkedin AdLift has announced the launch of Tesseract. Tesseract is a tool designed to help brands, agencies, and marketers track and amplify their presence across the rapidly expanding landscape of Large Language Model (LLM) powered search platforms, such as ChatGPT, Gemini, Google AI Overviews, and Perplexity. AdLift Inc., now part of Liqvd Asia, has been at the forefront of innovation, bringing together talent to deliver the best solutions. With Tesseract, they're taking AI-powered marketing to the next level. As AI reshapes the way consumers find and interact with content, traditional SEO methods are fast becoming obsolete. This technology is built to unlock this new frontier, giving brands real-time visibility into how they are being discovered and represented within AI-powered responses. It helps marketers to not only monitor but also optimise their digital footprint where it counts—in the very engines powering the next generation of search. 'Search is undergoing a seismic shift. The dominance of traditional search engines is being challenged by AI-native platforms that interpret and present information differently,' said Prashant Puri, CEO & Co-Founder of AdLift Inc. 'Brands that don't adapt risk becoming invisible in this new landscape. Tesseract is our answer to this challenge—a revolutionary tool that puts brands back in control of their digital destiny.' ALSO READ: Unlike legacy SEO platforms, Tesseract decodes how LLMs display, prioritise, and contextualise brand content. Whether it's identifying brand mentions in ChatGPT outputs or assessing visibility in Google's AI Overviews, the platform delivers actionable insights for AI-savvy marketing strategies. 'AI agents are the future, and businesses are seeing the transformation since their introduction. There's a massive opportunity across industries, and with the Tesseract tool, we are proud to enjoy the first mover advantage of this service,' said Arron Goodin, Managing Director, AdLift Inc. 'As an agency, we are committed towards innovations, helping our clients and building a competitive edge with enhanced efficiency and deeper industry insights.' Arnab Mitra, Founder & Managing Director of Liqvd Asia, commented, 'At Liqvd Asia, innovation is our core. With Tesseract, we're not just responding to the AI revolution—we're shaping it.' 'This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.' By launching Tesseract, AdLift reaffirms its commitment to pushing the boundaries of digital innovation. ALSO READ:


Martechvibe
5 hours ago
- Martechvibe
Why Most Businesses Are Still Struggling to Win with AI
AI is everywhere. It's the cornerstone of transformation roadmaps, the centrepiece of boardroom conversations, and increasingly, the north star of enterprise innovation. A recent Qlik study revealed that 86% of senior executives say AI is now central to their organisation's business strategy. Yet, only a small fraction are seeing the meaningful business outcomes they hoped for. A parallel report by Kyndryl paints a similar picture. Despite the enthusiasm, most businesses are still stuck in the early phases of AI maturity. Only 5% of organisations are considered 'AI Pacesetters'— those that successfully use AI at scale and see significant returns. So what's going wrong? The AI Execution Gap Is Real Both reports point to a sobering truth: strategy alone isn't enough. There's a wide and growing gap between AI ambition and AI execution, and it's costing companies time, money, and competitive advantage. 'Organisations clearly recognise that merely investing in AI is insufficient; what matters now is delivering tangible outcomes. Yet, as our research underscores, the road to production AI remains blocked by persistent hurdles—cost, complexity, and data fragmentation,' said Mike Capone, CEO of Qlik. Closing the AI execution gap requires more than aspiration—it demands practical solutions that simplify data integration, ensure governance, and empower better decision-making. This pressure is even more intense with generative AI dominating leadership agendas. The pace of genAI evolution amplifies organisational anxiety and widens the gap between intent and capability. Eric Hanselman, Chief Analyst at S&P Global Market Intelligence, said, 'The fast-evolving GenAI landscape pressures enterprises to move swiftly, sometimes sacrificing caution as they strive to stay competitive. Many are deploying GenAI tools before fully understanding their implications, especially with the surge of SaaS platforms embedding genAI capabilities.' Recent research from S&P, 'The 2025 Thales Data Threat Report' revealed that nearly 70% of organisations consider the fast pace of generative AI development the leading challenge tied to AI adoption, followed by concerns over integrity (64%) and trustworthiness (57%). Enterprises are leveraging AI to accelerate product development, enhance CXs, improve training, speed drug discovery, and optimise operations. However, the rapid adoption of genAI introduces complex challenges that organisations must navigate carefully. The Five Core Blockers Include: 1. Workforce Inertia and Fear Kyndryl found that 71% of leaders believe their workforce isn't ready to adopt AI. 45% say there's active resistance or even fear of job displacement due to AI. 2. Talent and Skills Shortages Over half of the organisations surveyed (51%) admit they lack the necessary AI-skilled talent to scale effectively. Many are not investing fast enough in reskilling or change management. 3. Data Complexity Qlik's report shows most organisations are bogged down by fragmented data systems, legacy infrastructure, and inconsistent governance models. Nearly 80% of respondents say these issues are their biggest barriers to realising AI's full potential. 4. Leadership Disconnects


Martechvibe
5 hours ago
- Martechvibe
Conductor Launches Conductor AI
Conductor AI provides marketing teams with streamlined workflows designed to maintain productivity and support ongoing competitiveness. Topics News Share Share Conductor Launches Conductor AI Whatsapp Linkedin Conductor has announced the launch of Conductor AI. Conductor AI is purpose-built to empower marketing and digital teams with everything they need to ensure their brand is discoverable in generative AI answer engines (e.g. ChatGPT, Perplexity, Gemini) and traditional search. As search transforms, Conductor is delivering the clarity and power enterprises need. 'We're at the starting line of the biggest change in search since Conductor was founded,' said Seth Besmertnik, Co-Founder and CEO of Conductor. 'While the landscape is evolving rapidly, the opportunity for brands to connect with customers is greater than ever. We're saying goodbye to blue links. Instead, AI engines are speaking on your behalf – influenced by your brand's content– making your content more important than ever.' Conductor AI's Key Innovations: Track Visibility Across AI Engines: Conductor AI measures visibility and market share across AI platforms using methods aligned with how engines like ChatGPT, Perplexity, and Gemini generate responses, offering accurate, topic-level insights. Identify Critical Content Gaps : Using an AI-driven topical authority map, the platform identifies gaps by analysing existing content and assessing authority across topic areas. Automatically Generates Content : A built-in content copilot combines live industry data with competitor and AI visibility signals to support the creation of content that aligns with LLM ranking behaviours. ALSO READ: Score and Predicts AI Impacts: Content is scored for AI performance potential, helping maintain quality and relevance at scale. Built-in tools support compliance, question coverage, and AI bot optimisation. Automate Internal Linking: Conductor AI scans site content and automatically suggests relevant internal links, reducing manual effort while improving site structure and discoverability. Monitor AI Indexing in Real-Time : Real-time tracking shows when AI bots engage with content, providing visibility into indexing and helping optimise pages for better discoverability across AI search platforms. Conductor AI provides marketing teams with streamlined workflows designed to maintain productivity and support ongoing competitiveness. With AI techniques such as retrieval augmented generation (RAG) integrated, the platform offers the contextual depth needed to generate clear, actionable insights. Wei Zheng, Chief Product Officer at Conductor, said, 'Great AI requires great data, it's a simple truth. Conductor has 10+ years of data and insights on what makes content successful in search.' 'That also means 10+ years of experience learning how to leverage this data – transforming it into actionable content strategies and feedback on how they perform, so we can continuously refine and optimise for even better results.' 'With our new unified dataset making it all instantly retrievable, purpose-built prompts specially engineered for AI visibility and authority, real-time monitoring on top, we are redefining what's possible when it comes to content quality and insight accuracy.' Conductor AI represents a step forward, continuing Conductor's established role as an innovator. The aim is to build a platform capable of handling the research, content creation, reporting, and monitoring functions needed by leading global brands. ALSO READ: