35th Qingdao International Beer Festival will Kick Off on July 18
QINGDAO, China, June 16, 2025 (GLOBE NEWSWIRE) -- The 35th Qingdao International Beer Festival will take place from July 18 to August 16 in Qingdao, according to the Information Office of the Qingdao Municipal People's Government.
A Media Snippet accompanying this announcement is available by clicking on this link.
Organized by the Qingdao Municipal People's Government under the theme of 'Qingdao Cheers with the World,' this year's festival features three main venues, namely, the West Coast Venue, Laoshan Venue, and Qingdao Old Town Venue, alongside special activities to be held concurrently across other districts and counties. The event aims to boost consumption, enhance its international appeal, enrich visitor experiences, deepen cultural engagement, and strengthen the city's reputation as the 'Beer Capital of China.'
This year's festival extends the duration from the previous 24 days to a full month, meeting the travel and leisure needs of visitors during the summer peak season.
The West Coast Venue, located at the Golden Beach Beer City, features seven major functional zones: the star avenue, beer tents, plaza games, leisure dining, fashion trends, beer culture exhibition, and central stage.
The Laoshan Venue, based at the Century Square Beer City, will offer a distinctive blend of traditional Chinese elegance and European charm, with five major activity segments under the concept of 'One City, Two Scenic Highlights.'
The Qingdao Old Town Venue, mainly situated in Shangjieli and Dabaodao historic districts, will host 20 themed activities on food, sightseeing, shopping, and entertainment.
According to the organizer, this year's festival will introduce more than 2,300 beer varieties, a record high, representing more than 400 brands from over 40 countries and regions. It will also offer internationally renowned gourmet foods, creating a dazzling stage for global beer brands and a super feast of diverse flavors.
In addition, the festival includes signature events such as the 'Golden Flower Award' Craft Beer Competition, the King of Beer Contest, the Goddess of Joy Selection, and the Qingdao Fashion Sports Festival. It will also welcome world-class performing arts groups and well-known domestic bands, presenting nearly 2,000 performances, including anime carnivals, street shows, art parades, electronic music festivals, magic shows, robot parades, and traditional Chinese operas. These offerings will immerse visitors in interactive experiences, creating a citywide celebration network.
Source: Qingdao Municipal People's Government
Contact person: Ms. Zhang, Tel: 86-10-63074558
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
an hour ago
- Bloomberg
Nintendo Switch 2 Review: Bigger and Mostly Better
By Nintendo Co. didn't take any wild swings with the new Switch 2. The gaming console offers faster performance, improved graphics and a larger display, but considering the original came out in 2017, this isn't a major departure from the previous model that some may have hoped for. Not that the core premise needed much changing. Like the original, the Switch 2 is a hybrid console that can be taken on the go and used in handheld mode, making it a godsend to commuters and frequent fliers. Or you can drop it into the included dock and lose track of time playing Cyberpunk 2077 on your TV at home.
Yahoo
3 hours ago
- Yahoo
Frameplay and iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse
Partnership unites industry leaders to deliver unprecedented scale and reach across key markets NEW YORK, June 16, 2025 /PRNewswire/ -- Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry's first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world's most comprehensive game advertising reach. The collaboration brings together two market-leading platforms to deliver unprecedented global scale and seamless cross-regional access for advertisers and publishers. The partnership combines Frameplay's intrinsic in-game inventory with iion's proven platform that delivers 10x more engagement than standard web ads with 98% viewability, creating a unified solution that spans from North America to Asia-Pacific and European markets. Mutual Expansion Creates New Market Opportunities Under the partnership, iion's 4,000+ gaming titles will be accessible through the Frameplay Exchange in the US, whilst iion's APAC clients gain access to Frameplay's extensive Intrinsic inventory. This integration generates incremental revenue streams for publishers and expanded reach for advertisers across both platforms. "Since launching the Frameplay Exchange in October, we've received an enthusiastic reception from advertisers seeking curated, scalable in-game campaigns," said Yasin Dabhelia, VP Demand at Frameplay. "Partnering with iion provides iion's clients with premium access to our established markets." "This partnership perfectly demonstrates our 'brands win, publishers thrive' philosophy in action," said Vince Banks from iion. "Our APAC clients gain access to premium global inventory, international advertisers unlock Asia's dynamic gaming markets, and publishers across our combined network benefit from increased demand and better monetisation opportunities." Massive Untapped Opportunity Drives Growth The collaboration comes as gaming continues to outpace traditional media consumption. According to Dentsu's 2024 Gaming Report, twice as many consumers—2.4 billion—use devices to play games versus subscribing to movie or streaming services. Research from Zynga demonstrates gaming's commercial impact, with 43% of gamers researching new products after seeing in-game ads and 27% making purchases. "iion brings both scale and performance excellence to our exchange," said Sandy Shanman, CEO of Frameplay. "Their proven ability to deliver superior engagement rates combined with our exchange infrastructure creates a compelling proposition for advertisers seeking authentic connections with gaming audiences globally." The partnership positions both companies to capture the growing recognition of gaming as an essential media channel, offering advertisers non-disruptive access to highly engaged audiences across multiple regions and gaming environments. About Frameplay Frameplay is an award-winning marketing technology provider supporting the advertising and video game industries. They enable brands, agencies, and platforms to place advertising intrinsically within highly-attentive video game environments without disrupting game quality or player experience. The result is proven, high-impact opportunities for advertisers, revenue for developers, and an enjoyable, uninterrupted experience for people who play games. About iion iion is the industry's first unified gaming advertising platform serving brands and publishers across APAC and EMEA. Our vision is to elevate game advertising into an essential media channel, delivering Gaming Audience Reach + Unrivalled Attention + Creative Excellence = Proven Outcomes. Through immersiion for brands and fusiion for publishers, we provide access to the complete gaming ecosystem with creative solutions that deliver 10x more engagement than standard web ads with 98% viewability. Gaming isn't the future—it's now. iion is where brands win and publishers thrive. Learn more at Press contact info: For FrameplayDaniel View original content to download multimedia: SOURCE Frameplay Corp. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
4 hours ago
- Forbes
‘Stellar Blade' Rockets To A Million PC Sales In Three Days
Stellar Blade If you wanted evidence that a game with wide appeal being locked into a single console in a single generation is perhaps not ideal, look no further than the launch of the PC version of Stellar Blade. Developer SHIFTUP has just announced that Stellar Blade has sold a million copies on PC in just three days of launch, which has brought the total up to 3 million sales since its release in April 2024, a 50% jump almost instantly. The game has seen a huge boost overseas, particularly in China where reportedly 58% of copies have been sold. The game is also cheaper there compared to the $60 dollar version in the US. Previously, PlayStation's Shuhei Yoshida has said China in particular is a driving force behind these PlayStation PC ports. Here's Yoshida speaking to Sacred Symbols earlier this year: The global sales surge has been evidenced by a sky-high concurrent playercount that topped 190,000 this weekend. The new version is reviewing very positively, a 92% ratio on Steam and an 86 metacritic score. FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder Stellar Blade Even before this PC launch, Stellar Blade was a big success for SHIFTUP, this being the developer's first AAA game, where that, combined with being a new IP, made the achievement all the more impressive. SHIFTUP has confirmed that in addition to further updates to the base game (of which there have been many) that a sequel is planned for 2027, most likely, though details are scarce about what that might look like. It remains to be seen if that sequel will once again be a PlayStation exclusive, and there are no announced plans to eventually get the game over to Xbox, which is no great surprise. The PC audience is likely expansion enough for Sony, and this has almost tripled the previous record for a PC port of one of its formerly exclusive games (Ghost of Tsushima). Sony's current plan is to release most of its big AAA single player games on PC eventually, but that day can be years. Multiplayer games, however, are launching day and date on PC, which has been successful with Helldivers 2, albeit that remains its only major success in its recent live service push. Stellar Blade, in addition to proving that PC is a huge market for certain games, has also helped push the narrative that people want original, single player games instead of endless rehashes and live services. Even so, we don't see success at this level that often. Follow me on Twitter, YouTube, Bluesky and Instagram. Pick up my sci-fi novels the Herokiller series and The Earthborn Trilogy.
