Former Gymshark director takes Dancing Leopard forward from administration

Fashion Network

5 days ago

Independent womenswear brand Dancing Leopard, which emerged out of administration in January, has new leadership and a fresh vision.
Marking a new chapter, the brand's revitalisation is being made possible through the support of ex- Gymshark director Seb Mills, who has taken on the role of chairman.
Following his earlier career in the fitness and apparel arena, Mills said he's now 'committed to steering Dancing Leopard toward a dynamic and stable future'.
Priorities are embracing innovative growth strategies and expanding its brand presence internationally, he said.
Since the early months of 2025, Dancing Leopard 'has experienced positive progressions, including operational improvements and strategic realignments'.
In tandem with leadership changes, the company's undergone an internal restructure, 'resulting in a leaner, more focused team'.
Despite the smaller size, the current team 'carries a legacy of dedication and expertise, laying a strong foundation for future success'.
Further recruitment efforts are set to begin this month, with new talent joining to 'support upcoming projects and expansion plans,' the company said.
Mills added: 'This is an exciting new chapter for Dancing Leopard. We are committed to building on growth, innovating our offerings, and expanding our reach. I look forward to working with the team and our new recruits to drive the brand forward.'
Offering bold prints and statement styles, the brand draws inspiration from its Ibizan roots with a Mediterranean vibe 'blending nature-inspired prints with bright, uplifting colours'. All designs are created in-house, with original prints hand-drawn by its own print designer, 'ensuring exclusivity and uniqueness'.