Floify introduces Dynamic Apps so lenders can tailor applications by loan type while supporting regulatory compliance
- No-code custom loan applications supports improved borrower experience and faster loan processing -
BOULDER, Colo., March 3, 2025 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced Dynamic Apps, a no-code feature that lets lenders tailor loan applications based on loan type. By eliminating irrelevant questions, Dynamic Apps shapes the home financing journey to borrowers' unique goals while helping lenders accelerate approvals, improve application completion rates and maintain regulatory compliance.
Traditional loan applications follow a one-size-fits-all structure, often requiring borrowers to answer unnecessary questions. Dynamic Apps personalizes the application process by prompting borrowers to specify their loan purpose — such as purchase or refinance — at the beginning of the application for appropriate routing to specific questions. Based on their selection, the application adjusts, only guiding borrowers through questions relevant to their loan type.
Notably, Dynamic Apps allows lenders to create custom questions for specialized mortgages, such as non-QM and HELOC loans. It also supports HELOC lending compliance by presenting HELOC-specific disclosures within the loan application and by triggering HELOC-specific, rule-based workflows once a HELOC application has been submitted.
The configuration of questions to ask, require, or disable is based entirely on what the borrower selects upfront as their loan purpose. Dynamic Apps lets lenders customize question flow rather than omitting questions or entire sections from their application for certain loans. This enables borrowers to complete applications faster while improving application completion rates and helping lenders remain in compliance with industry regulations, such as those that prohibit asking applicants to provide demographic information for certain loan types.
'We see allowing lenders to collect information specific to the type of loan they are originating as a game-changer, streamlining the approval process and providing a red carpet experience for loan applicants,' says Sofia Rossato, president and general manager of Floify. 'In essence, Dynamic Apps supports easily configurable, no-code application types that reduce application fallout and ultimately help lenders do more business.'
Dynamic Apps will be showcased at ICE Mortgage Technology's ICE Experience, March 10-12, at Booth 417. Later in 2025, Floify will enhance Dynamic Apps to support additional types of loan application workflows.
About Floify
Floify is a digital mortgage automation solution that streamlines the loan process by providing a secure application, communication, and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. Loan originators use the platform to collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. The company is based in Boulder, Colorado and is a subsidiary of Porch Group, Inc. ('Porch Group') (NASDAQ: PRCH). For more information, visit the company's website at https://floify.com/ or on social media at Facebook, LinkedIn, or Twitter / X.
Forward-Looking Statements
Certain statements in this release may be considered 'forward-looking statements' within the meaning of the 'safe harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Although the Company believes that its plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, the Company cannot assure you that it will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, assumptions, and other factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Generally, statements that are not historical facts, including statements concerning the Company's possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words 'believes,' 'estimates,' 'expects,' 'projects,' 'forecasts,' 'may,' 'will,' 'should,' 'seeks,' 'plans,' 'scheduled,' 'anticipates,' 'intends,' or similar expressions.
These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by Porch and its management at the time they are made, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) expansion plans and opportunities, and managing growth, to build a consumer brand; (2) the incidence, frequency, and severity of weather events, extensive wildfires, and other catastrophes; (3) economic conditions, especially those affecting the housing, insurance, and financial markets; (4) expectations regarding revenue, cost of revenue, operating expenses, and the ability to achieve and maintain future profitability; (5) existing and developing federal and state laws and regulations, including with respect to insurance, warranty, privacy, information security, data protection and taxation, and management's interpretation of and compliance with such laws and regulations; (6) the Company's reinsurance program, which includes the use of a captive reinsurer, the success of which is dependent on a number of factors outside management's control, along with reliance on reinsurance to protect us against loss; (7) uncertainties related to regulatory approval of insurance rates, policy forms, insurance products, license applications, acquisitions of businesses or strategic initiatives, including the reciprocal restructuring, and other matters within the purview of insurance regulators; (8) reliance on strategic, proprietary relationships to provide the Company with access to personal data and product information, and the ability to use such data and information to increase transaction volume and attract and retain customers; (9) the ability to develop new, or enhance existing, products, services, and features and bring them to market in a timely manner; (10) changes in capital requirements, and the ability to access capital when needed to provide statutory surplus; (11) the increased costs and initiatives required to address new legal and regulatory requirements arising from developments related to cybersecurity, privacy, and data governance and the increased costs and initiatives to protect against data breaches, cyber-attacks, virus or malware attacks, or other infiltrations or incidents affecting system integrity, availability and performance; (12) retaining and attracting skilled and experienced employees; (13) costs related to being a public company; and (14) other risks and uncertainties discussed in Part I, Item 1A, 'Risk Factors,' in the Company's Annual Report on Form 10-K for the year ended December 31, 2022, and in Part II, Item 1A, 'Risk Factors,' in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2023, as well as those discussed in subsequent reports filed with the Securities and Exchange Commission ('SEC'), all of which are available on the SEC's website at www.sec.gov.
Nothing in this release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date of this release. Unless specifically indicated otherwise, the forward-looking statements in this release do not reflect the potential impact of any divestitures, mergers, acquisitions, or other business combinations that have not been completed as of the date of this release. Porch does not undertake any duty to update these forward-looking statements, whether as a result of changed circumstances, new information, future events or otherwise, except as may be required by law.
X/Twitter: @Floify #mortgage #fintech #housingfinance
###
MEDIA ONLY CONTACT:
(not for publication online or in print)
Johnna Szegda
Depth for Floify
[email protected]
404.798.1155
###
Keywords: Mortgage, FLOIFY, fintech, mortgage applications, point-of-sale, home financing journey to borrowers, BOULDER, Colo.
Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P124385 AP-R15TBLLI
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