Flipkart Fashion reports 90% repeat buyers
E-commerce marketplace Flipkart has reported strong performance in its women's ethnic wear segment, with around 90% of sales driven by repeat customers. The platform recorded over six million unique ethnic wear shoppers in the past year, reflecting growing trust and loyalty in the category.
Nearly half of all buyers are aged between 25 and 35, indicating rising digital adoption and changing fashion preferences among younger consumers, the business announced in a press release. Flipkart also noted that everyday ethnic wear is seeing significant demand across both metro and non-metro cities, including Bengaluru, New Delhi, Kolkata, Patna, Guwahati, and Lucknow.
Tier 3 and smaller towns now account for 55% of ethnic wear purchases, underscoring the growing appetite for affordable, culturally rooted styles in underserved markets. In terms of buyer profiles, 65% of women's ethnic wear purchases are made by women, while men account for 88% of men's ethnic wear sales.
'At Flipkart, we're witnessing remarkable growth in the ethnic wear category, especially in sarees and kurtas, which are resonating strongly with customers across India," said Flipkart Fashion's vice president Kunal Gupta in a press release. "Ethnic fashion has emerged as a key gateway for new shoppers, particularly from Tier 2 and Tier 3 cities, where traditional style requirements meet the convenience of online shopping.'
Flipkart continues to invest in AI-powered personalisation, regionalised product discovery, and faster delivery to strengthen its ethnic wear offering. As consumer interest in Indo-Western and sustainable styles grows, Flipkart announced that it remains focused on delivering diverse, accessible fashion for India's evolving shoppers.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
an hour ago
- Fashion Network
Chinese platinum jewelry demand remains muted, says refiner
Metals refiner Johnson Matthey Plc sees muted demand for platinum jewelry among Chinese consumers, in spite of a recent surge in imports by manufacturers that's straining global supplies of the metal. The world's second-biggest refiner of platinum group metals said strong physical demand from China has exacerbated tightness in the market and pushed prices to two-year highs, as the jewelry industry aggressively stockpiles the cheaper alternative to gold. But Johnson Matthey remains cautious on prospects for end-user demand, which is expected to climb only about 1% this year, according to the company's director of market research. 'Just because retailers and wholesalers are stocking up on platinum doesn't mean consumers are buying in,' said Rupen Raithatha, adding that the company's 2025 demand forecast was a conservative estimate. The resulting excess inventory could discourage future manufacturing, he added. Citigroup Inc. analysts said last week that Chinese buyers still favor gold over platinum jewelry, noting they would continue to monitor the market for a material shift in consumer behavior. Tepid consumption of platinum jewelry may offer relief to a market that's been under strain since fears over potential US tariffs saw traders race to deliver metal into New York warehouses to capitalize on extreme price dislocations. More recently, lease rates in London have also surged to near historic highs, underscoring supply tightness as metal flowed to China. Declining demand from the automotive sector — the metal's largest end-user — will also ensure there's no major structural uptrend in platinum prices in the long-term, according to Marcus Garvey, head of commodity strategy at Macquarie Group Ltd. Still, prices could remain elevated next year due to expectations of a multi-year supply deficit, he added. 'There is still above ground inventory, but China has effectively taken it out of the Western market.'
Fashion Network
8 hours ago
- Fashion Network
Chinese platinum jewelry demand remains muted, says refiner
Metals refiner Johnson Matthey Plc sees muted demand for platinum jewelry among Chinese consumers, in spite of a recent surge in imports by manufacturers that's straining global supplies of the metal. The world's second-biggest refiner of platinum group metals said strong physical demand from China has exacerbated tightness in the market and pushed prices to two-year highs, as the jewelry industry aggressively stockpiles the cheaper alternative to gold. But Johnson Matthey remains cautious on prospects for end-user demand, which is expected to climb only about 1% this year, according to the company's director of market research. 'Just because retailers and wholesalers are stocking up on platinum doesn't mean consumers are buying in,' said Rupen Raithatha, adding that the company's 2025 demand forecast was a conservative estimate. The resulting excess inventory could discourage future manufacturing, he added. Citigroup Inc. analysts said last week that Chinese buyers still favor gold over platinum jewelry, noting they would continue to monitor the market for a material shift in consumer behavior. Tepid consumption of platinum jewelry may offer relief to a market that's been under strain since fears over potential US tariffs saw traders race to deliver metal into New York warehouses to capitalize on extreme price dislocations. More recently, lease rates in London have also surged to near historic highs, underscoring supply tightness as metal flowed to China. Declining demand from the automotive sector — the metal's largest end-user — will also ensure there's no major structural uptrend in platinum prices in the long-term, according to Marcus Garvey, head of commodity strategy at Macquarie Group Ltd. Still, prices could remain elevated next year due to expectations of a multi-year supply deficit, he added. 'There is still above ground inventory, but China has effectively taken it out of the Western market.'
Fashion Network
8 hours ago
- Fashion Network
Chinese platinum jewelry demand remains muted, says refiner
Metals refiner Johnson Matthey Plc sees muted demand for platinum jewelry among Chinese consumers, in spite of a recent surge in imports by manufacturers that's straining global supplies of the metal. The world's second-biggest refiner of platinum group metals said strong physical demand from China has exacerbated tightness in the market and pushed prices to two-year highs, as the jewelry industry aggressively stockpiles the cheaper alternative to gold. But Johnson Matthey remains cautious on prospects for end-user demand, which is expected to climb only about 1% this year, according to the company's director of market research. 'Just because retailers and wholesalers are stocking up on platinum doesn't mean consumers are buying in,' said Rupen Raithatha, adding that the company's 2025 demand forecast was a conservative estimate. The resulting excess inventory could discourage future manufacturing, he added. Citigroup Inc. analysts said last week that Chinese buyers still favor gold over platinum jewelry, noting they would continue to monitor the market for a material shift in consumer behavior. Tepid consumption of platinum jewelry may offer relief to a market that's been under strain since fears over potential US tariffs saw traders race to deliver metal into New York warehouses to capitalize on extreme price dislocations. More recently, lease rates in London have also surged to near historic highs, underscoring supply tightness as metal flowed to China. Declining demand from the automotive sector — the metal's largest end-user — will also ensure there's no major structural uptrend in platinum prices in the long-term, according to Marcus Garvey, head of commodity strategy at Macquarie Group Ltd. Still, prices could remain elevated next year due to expectations of a multi-year supply deficit, he added. 'There is still above ground inventory, but China has effectively taken it out of the Western market.'
