Latest news with #KunalGupta
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Business Standard
3 days ago
- Business
- Business Standard
Flipkart expects 200 million visits as 'End of Season Sale' begins
E-commerce firm Flipkart is expecting over 200 million visits during its upcoming Fashion End of Season Sale (EOSS), set to begin on 30 May. The event will showcase offerings from more than 70,000 brands and sellers, spanning apparel, beauty, and lifestyle categories. The Walmart-backed company said the sale will feature an expanded product range and promotional offers aimed at drawing millions of customers from across India. Flipkart emphasised that the event will be accessible in all serviceable regions, with curated selections covering more than 1,000 style trends. Flipkart has seen a significant uptick in the adoption of premium products. Branded accessories witnessed strong year-on-year growth, while the premium clothing segment has also been on the rise this year. D2C brand collections have expanded three times, with 60 per cent growth over last year. 'From Gen Z curations on Spoyl to premium selections across apparel, footwear, and accessories, we're making fashion more accessible, faster, and more affordable for millions across the country,' said Kunal Gupta, Vice-President, Flipkart Fashion. 'As we connect lakhs of sellers, brands, and customers, our focus remains on delivering unmatched value and convenience.'
Fashion Network
22-05-2025
- Business
- Fashion Network
Flipkart Fashion reports 90% repeat buyers
E-commerce marketplace Flipkart has reported strong performance in its women's ethnic wear segment, with around 90% of sales driven by repeat customers. The platform recorded over six million unique ethnic wear shoppers in the past year, reflecting growing trust and loyalty in the category. Nearly half of all buyers are aged between 25 and 35, indicating rising digital adoption and changing fashion preferences among younger consumers, the business announced in a press release. Flipkart also noted that everyday ethnic wear is seeing significant demand across both metro and non-metro cities, including Bengaluru, New Delhi, Kolkata, Patna, Guwahati, and Lucknow. Tier 3 and smaller towns now account for 55% of ethnic wear purchases, underscoring the growing appetite for affordable, culturally rooted styles in underserved markets. In terms of buyer profiles, 65% of women's ethnic wear purchases are made by women, while men account for 88% of men's ethnic wear sales. 'At Flipkart, we're witnessing remarkable growth in the ethnic wear category, especially in sarees and kurtas, which are resonating strongly with customers across India," said Flipkart Fashion's vice president Kunal Gupta in a press release. "Ethnic fashion has emerged as a key gateway for new shoppers, particularly from Tier 2 and Tier 3 cities, where traditional style requirements meet the convenience of online shopping.' Flipkart continues to invest in AI-powered personalisation, regionalised product discovery, and faster delivery to strengthen its ethnic wear offering. As consumer interest in Indo-Western and sustainable styles grows, Flipkart announced that it remains focused on delivering diverse, accessible fashion for India's evolving shoppers.
