Latest news with #KunalGupta
Entrepreneur
03-08-2025
- Automotive
- Entrepreneur
Built to Move
In the West, e-bikes outsell scooters and motorcycles, we're trying to create that same mindset here, says Kunal Gupta, co-founder, Emotorad This story appears in the July 2025 issue of Entrepreneur India. Subscribe » You're reading Entrepreneur India, an international franchise of Entrepreneur Media. In 2020, when the world was slowing down, a new-age electric mobility brand from Pune quietly picked up speed. What began as a pivot during the pandemic, selling high-end e-bikes locally after a shipment for the UK got stuck, has now grown into one of India's fastest-scaling E-Bike startups. Emotorad, co-founded by Kunal Gupta, Rajib Gangopadhyay, Aditya Oza, and Sumedh Batteward. Today commands a 70 per cent share of India's electric bicycle market and exports to 18 countries across the globe. Before Emotorad, Gupta had already built and exited his first startup, MyRide, a bike rental company for college students. That venture led him to co-found and run operations at OnBike, a Zoomcar-style service for two-wheelers that scaled to over 14,000 vehicles across 11 cities. "We learned a lot about how tier 3 and tier 4 Indians were migrating to cities and earning livelihoods through mobility platforms," he recalls. At the core of Emotorad's success lies its commitment to in house innovation. The company designs and manufactures key components of its EV powertrains including batteries, motors, char gers, displays, and the software that makes them work together. "We've filed over 11 patents across our powertrain technologies. The systems we've built are 18–20 per cent more efficient than the market average," Gupta says. This vertical integration, Gupta believes, is what makes their products stand apart. "It's not just about one better battery or frame. It's the entire mechanical design, ergonomics, and software that make our bikes superior," he says. Products like the Doodle have be come category-defining, drawing attention both domestically and overseas. While electric cars and scoot ers often grab headlines, e-bikes remain an underappreciated part of the EV narrative in India. Gupta says one major hurdle is the public misconception that e-bikes are "cheating" fitness. "In fact, our data shows that e-bike users travel 3 to 4 times more than regular cyclists. That's more exercise, not less. Plus, you can track calories and make your ride part of a healthy routine," he points out. Despite 2.5 lakh units sold, many Indian consumers still don't know that high-quality e-bikes are made and used right here. "In the West, e-bikes outsell scooters and motorcycles. We're trying to create that same mindset here," says Gupta. Today, EM exports to 18 countries including the US, UK, Australia, Japan, and UAE. Gupta believes this is just the beginning. Gupta says the company may raise capital again in the next 12–18 months.
Time of India
16-07-2025
- Automotive
- Time of India
EMotorad launches Ranger moto-style electric cycle priced at ₹55,999
Pune-based electric mobility firm EMotorad has launched the Ranger, a moto-style electric cycle, priced at ₹55,999. The Ranger is now available for purchase via EMotorad's retail network and online platforms, including Flipkart and Amazon. Touted as a crossover between a cycle and a motorbike, the Ranger is designed to cater to the growing demand for affordable electric mobility. It comes with fat 20-inch tyres, a throttle-enabled motor, and a rugged double-crown suspension. 'Ranger looks like a motorbike, rides like an e-cycle, and lives up to our belief that the future of mobility should be accessible, exciting, and electric,' said Kunal Gupta, co-founder & CEO of EMotorad. Made in India, the Ranger comes with a 5-year frame warranty. EMotorad Ranger features The Ranger features a high-tensile steel frame with a distinctive motorcycle-style silhouette. It comes equipped with 7-speed Shimano gears for smooth urban or trail rides, 48V/12.75Ah removable battery offering up to 75 km range on pedal assist and 60 km on throttle, double crown suspension (120mm travel) for shock absorption on rough terrains, cluster C6+ display showing all essential ride metrics, and 110 kg rider capacity. Notably, the Ranger requires no license or registration, making it a compelling alternative to traditional two-wheelers.
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Business Standard
30-05-2025
- Business
- Business Standard
Flipkart expects 200 million visits as 'End of Season Sale' begins
E-commerce firm Flipkart is expecting over 200 million visits during its upcoming Fashion End of Season Sale (EOSS), set to begin on 30 May. The event will showcase offerings from more than 70,000 brands and sellers, spanning apparel, beauty, and lifestyle categories. The Walmart-backed company said the sale will feature an expanded product range and promotional offers aimed at drawing millions of customers from across India. Flipkart emphasised that the event will be accessible in all serviceable regions, with curated selections covering more than 1,000 style trends. Flipkart has seen a significant uptick in the adoption of premium products. Branded accessories witnessed strong year-on-year growth, while the premium clothing segment has also been on the rise this year. D2C brand collections have expanded three times, with 60 per cent growth over last year. 'From Gen Z curations on Spoyl to premium selections across apparel, footwear, and accessories, we're making fashion more accessible, faster, and more affordable for millions across the country,' said Kunal Gupta, Vice-President, Flipkart Fashion. 'As we connect lakhs of sellers, brands, and customers, our focus remains on delivering unmatched value and convenience.'
Fashion Network
22-05-2025
- Business
- Fashion Network
Flipkart Fashion reports 90% repeat buyers
E-commerce marketplace Flipkart has reported strong performance in its women's ethnic wear segment, with around 90% of sales driven by repeat customers. The platform recorded over six million unique ethnic wear shoppers in the past year, reflecting growing trust and loyalty in the category. Nearly half of all buyers are aged between 25 and 35, indicating rising digital adoption and changing fashion preferences among younger consumers, the business announced in a press release. Flipkart also noted that everyday ethnic wear is seeing significant demand across both metro and non-metro cities, including Bengaluru, New Delhi, Kolkata, Patna, Guwahati, and Lucknow. Tier 3 and smaller towns now account for 55% of ethnic wear purchases, underscoring the growing appetite for affordable, culturally rooted styles in underserved markets. In terms of buyer profiles, 65% of women's ethnic wear purchases are made by women, while men account for 88% of men's ethnic wear sales. 'At Flipkart, we're witnessing remarkable growth in the ethnic wear category, especially in sarees and kurtas, which are resonating strongly with customers across India," said Flipkart Fashion's vice president Kunal Gupta in a press release. "Ethnic fashion has emerged as a key gateway for new shoppers, particularly from Tier 2 and Tier 3 cities, where traditional style requirements meet the convenience of online shopping.' Flipkart continues to invest in AI-powered personalisation, regionalised product discovery, and faster delivery to strengthen its ethnic wear offering. As consumer interest in Indo-Western and sustainable styles grows, Flipkart announced that it remains focused on delivering diverse, accessible fashion for India's evolving shoppers.
