Authentic Brands expands Boardriders Japan distribution to include Volcom and Spyder
Group announced on Tuesday the expansion of its partnership with Boardriders Japan (BRJ), to include the Volcom and Spyder brands the region.
The New York-based management said the agreement builds upon its existing partnership with BRJ, which oversees the regional business for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, and VonZipper.
Alongside Volcom and Spyder, BRJ now manages all retail, wholesale, and e-commerce operations for eight of Authentic's action and outdoor sports brands across Japan.
'BRJ has consistently demonstrated strong operational capabilities, from dynamic retail execution to design-driven product development,' said David Brooks, EVP of action and outdoor sports, lifestyle at Authentic.
'We are confident this expansion will deliver meaningful growth and brand impact across Japan.'
This expansion solidifies BRJ as a key regional partner for Authentic Brands, which also owns David Beckham, Nautica, Reebok, and Champion brands.
'We are honored to take on this next chapter with Volcom and Spyder,' said Sammy Yoo, President of BRJ.
'These brands resonate strongly with Japanese consumers, and we look forward to elevating their presence through premium retail, digital engagement, and compelling product assortments that reflect both their unique DNA and local market needs.'
Authentic Brands acquired the Volcom brand from luxury giant Kering in 2019.
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