Latest news with #BRJ
Yahoo
5 days ago
- Business
- Yahoo
Authentic extends Boardriders Japan partnership
This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. Authentic Brands Group has expanded its Boardriders Japan deal to include Volcom and Spyder, according to a Tuesday press release. The new agreement is an extension of a previous partnership between Authentic and Boardriders Japan, which Authentic abbreviated to BRJ in the release. The original agreement covered the regional business for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element and VonZipper. Effective immediately, BRJ will manage retail, wholesale and e-commerce operations for all nine action, surf and outdoor sports brands across Japan. 'BRJ has consistently demonstrated strong operational capabilities, from dynamic retail execution to design-driven product development,' David Brooks, executive vice president of Action and Outdoor Sports, Lifestyle at Authentic, said in the release. 'We are confident this expansion will deliver meaningful growth and brand impact across Japan.' Once Volcom and Spyder are integrated into the BRJ portfolio, the brands will refocus their design, performance and experience strategies for both online and in-store retail, per the release. The company added that the deal 'marks the final phase' of its regional transition strategy for this group of brands. 'We are honored to take on this next chapter with Volcom and Spyder,' Sammy Yoo, president of BRJ, said in the release. 'These brands resonate strongly with Japanese consumers, and we look forward to elevating their presence through premium retail, digital engagement, and compelling product assortments that reflect both their unique DNA and local market needs.' Wesley Chu, president of Asia Pacific at Authentic, said Japan is a cornerstone market for the company's portfolio. 'This expansion is not only a testament to BRJ's outstanding execution but also a reflection of our long-term commitment to deepening consumer connections in Asia,' Chu said in the release. 'With Volcom and Spyder, we see tremendous opportunity to scale brand influence through community, creativity, and differentiated retail experiences.' Authentic recently entered into a long-term partnership with the Caprice Australia group of companies to transition and manage operations for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Spyder and Volcom across Australia, New Zealand and the South Pacific region. Caprice acquired the operational arm of the regional business after Liberated Brands declared bankruptcy and closed all its stores earlier this year. Recommended Reading Authentic signs license agreement for Quiksilver Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion United
6 days ago
- Business
- Fashion United
Authentic Brands expands partnership with Boardriders Japan
Authentic Brands Group has expanded its partnership with Boardriders Japan (BRJ) to include the Volcom and Spyder brands in the region. In a statement, the New York-based brand development and licensing company said the strategic agreement builds upon its existing partnership with BRJ, which oversees the regional business for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, and VonZipper. With the addition of Volcom and Spyder, BRJ now manages all retail, wholesale, and e-commerce operations for eight of Authentic's action and outdoor sports brands across Japan as Authentic looks to deliver 'premium experiences and sustained growth' in the region. David Brooks, executive vice president of action and outdoor sports, lifestyle at Authentic, said: 'BRJ has consistently demonstrated strong operational capabilities, from dynamic retail execution to design-driven product development. We are confident this expansion will deliver meaningful growth and brand impact across Japan.' Sammy Yoo, president of BRJ, added: 'We are honoured to take on this next chapter with Volcom and Spyder. These brands resonate strongly with Japanese consumers, and we look forward to elevating their presence through premium retail, digital engagement, and compelling product assortments that reflect both their unique DNA and local market needs.' Authentic adds that as Volcom and Spyder integrate into the BRJ portfolio, consumers can expect 'a renewed focus on design innovation, performance, and elevated experiences, both online and in-store'. Wesley Chu, president of Asia Pacific at Authentic, said: 'Japan is a cornerstone market for Authentic's portfolio of iconic brands. This expansion is not only a testament to BRJ's outstanding execution but also a reflection of our long-term commitment to deepening consumer connections in Asia. 'With Volcom and Spyder, we see tremendous opportunity to scale brand influence through community, creativity, and differentiated retail experiences.'
Fashion Network
7 days ago
- Business
- Fashion Network
Authentic Brands expands Boardriders Japan distribution to include Volcom and Spyder
Group announced on Tuesday the expansion of its partnership with Boardriders Japan (BRJ), to include the Volcom and Spyder brands the region. The New York-based management said the agreement builds upon its existing partnership with BRJ, which oversees the regional business for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, and VonZipper. Alongside Volcom and Spyder, BRJ now manages all retail, wholesale, and e-commerce operations for eight of Authentic's action and outdoor sports brands across Japan. 'BRJ has consistently demonstrated strong operational capabilities, from dynamic retail execution to design-driven product development,' said David Brooks, EVP of action and outdoor sports, lifestyle at Authentic. 'We are confident this expansion will deliver meaningful growth and brand impact across Japan.' This expansion solidifies BRJ as a key regional partner for Authentic Brands, which also owns David Beckham, Nautica, Reebok, and Champion brands. 'We are honored to take on this next chapter with Volcom and Spyder,' said Sammy Yoo, President of BRJ. 'These brands resonate strongly with Japanese consumers, and we look forward to elevating their presence through premium retail, digital engagement, and compelling product assortments that reflect both their unique DNA and local market needs.' Authentic Brands acquired the Volcom brand from luxury giant Kering in 2019.
Fashion Network
03-06-2025
- Business
- Fashion Network
Authentic Brands expands Boardriders Japan distribution to include Volcom and Spyder
Authentic Brands Group announced on Tuesday the expansion of its partnership with Boardriders Japan (BRJ), to include the Volcom and Spyder brands the region. The New York-based management said the agreement builds upon its existing partnership with BRJ, which oversees the regional business for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, and VonZipper. Alongside Volcom and Spyder, BRJ now manages all retail, wholesale, and e-commerce operations for eight of Authentic's action and outdoor sports brands across Japan. 'BRJ has consistently demonstrated strong operational capabilities, from dynamic retail execution to design-driven product development,' said David Brooks, EVP of action and outdoor sports, lifestyle at Authentic. 'We are confident this expansion will deliver meaningful growth and brand impact across Japan.' This expansion solidifies BRJ as a key regional partner for Authentic Brands, which also owns David Beckham, Nautica, Reebok, and Champion brands. 'We are honored to take on this next chapter with Volcom and Spyder,' said Sammy Yoo, President of BRJ. 'These brands resonate strongly with Japanese consumers, and we look forward to elevating their presence through premium retail, digital engagement, and compelling product assortments that reflect both their unique DNA and local market needs.' Authentic Brands acquired the Volcom brand from luxury giant Kering in 2019.
Fashion Network
03-06-2025
- Business
- Fashion Network
Authentic Brands expands Boardriders Japan distribution to include Volcom and Spyder
Authentic Brands Group announced on Tuesday the expansion of its partnership with Boardriders Japan (BRJ), to include the Volcom and Spyder brands the region. The New York-based management said the agreement builds upon its existing partnership with BRJ, which oversees the regional business for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, and VonZipper. Alongside Volcom and Spyder, BRJ now manages all retail, wholesale, and e-commerce operations for eight of Authentic's action and outdoor sports brands across Japan. 'BRJ has consistently demonstrated strong operational capabilities, from dynamic retail execution to design-driven product development,' said David Brooks, EVP of action and outdoor sports, lifestyle at Authentic. 'We are confident this expansion will deliver meaningful growth and brand impact across Japan.' This expansion solidifies BRJ as a key regional partner for Authentic Brands, which also owns David Beckham, Nautica, Reebok, and Champion brands. 'We are honored to take on this next chapter with Volcom and Spyder,' said Sammy Yoo, President of BRJ. 'These brands resonate strongly with Japanese consumers, and we look forward to elevating their presence through premium retail, digital engagement, and compelling product assortments that reflect both their unique DNA and local market needs.' Authentic Brands acquired the Volcom brand from luxury giant Kering in 2019.
