Liquid Death expands into energy drinks: What to know about Sparkling Energy

USA Today

17-07-2025

Liquid Death, the brand known for marketing canned water like it's a heavy metal band, is expanding into the energy drink space, the company confirmed to USA TODAY on July 17.
The company said in an emailed statement it will launch Sparkling Energy nationwide in January 2026, calling it a "better-for-you energy drink line."
Liquid Death says the energy drink category has "gone overboard with caffeine" and Sparkling Energy will contain an "unextreme caffeine" level of 100 mg per can, making it "equal to a cup of coffee."
'We thought, 'Let's have a sane level of caffeine, that's equal to a cup of coffee, because it seems like the category has gone a little caffeine-crazy',' said Liquid Death's founder and chief executive, Mike Cessario, in an interview with the Wall Street Journal, which first reported the move.
Liquid Death says its caffeine is "naturally sourced from coffee beans" and that its energy drink line will have no sugar, sucralose, aspartame or erythritol. The brand says its energy drinks will be sweetened with a "unique blend of stevia and allulose, which has shown to maintain blood sugar levels, and have essential B12 and C vitamins."
What flavors will Liquid Death energy drinks be available in?
According to a LinkedIn post from Cessario, the energy drinks will be available in four flavors:
How much will Liquid Death energy drinks cost?
The company told USA TODAY the price for the drink will vary "based on channel," however according to reporting from the Wall Street Journal, Liquid Death plans to sell its energy drinks for around $3, roughly the same price as its competitors.
How much caffeine is in other popular energy drinks?
According to Red Bull's website, a 12-ounce can of its energy drink contains 114 mg of caffeine.
Meanwhile, a 16-ounce can of the original green Monster Energy contains about 160 mg of caffeine.
An 16-ounce can of Bang Energy drink contains about 300 mg of caffeine.
Celsius says that Celsius and Celsius Vibe drinks contain about 200 mg of caffeine per can, Celsius Essentials contain about 270 mg of caffeine per can, and Celsius On-The-Go powders contain about 200 mg of caffeine per packet. Cleisus Hydration powders contain no caffeine.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [e-mail].