I ran 35 miles in the Brooks Hyperion Max 3 — here's my verdict
It's a bit too big and heavy to be a really fast shoe, and lacks the versatility you can get from some plated training shoes, like the Nike Zoom Fly 6 or Hoka Mach X2.
While I did enjoy cruising through long runs in the Hyperion Max 3, it has too high a price to justify picking up for that purpose alone, when there are cheaper cushioned shoes that can do the job just as well, like the Asics Novablast 5.
The Brooks Hyperion Max 3 launched in July 2025 and costs $200 in the U.S. and £170 in the U.K., which is a $20 price hike on the Hyperion Max 2. That price puts it up against great shoes like the Asics Superblast 2 and Hoka Mach X2, though it's still a lot cheaper than the Brooks Hyperion Elite 5, the brand's flagship carbon plate racer.
The Hyperion Max 3 is currently available in two colors, one of which is the Fiery Coral/Black/Atomizer design I tested myself.
It stands taller than any Brooks shoe I've tested to date, with a stack height of 46mm at the heel and 40mm at the forefoot.
It's the same 6mm drop as the previous model, but there's a lot more foam underfoot, which results in a gain in weight. The Hyperion Max 3 weighs 10.6oz in my US men's size 10, which is an ounce heavier than the Hyperion Max 2.
I found that the shoe fit me well in my normal running shoe size, the same size I've used for Brooks shoes across the range for the past decade.
The Hyperion Max 3 has a mesh upper with a sock-like fit. It's quite open and breathable around the toes, but it is a bit oppressive around the tongue, and the rolled padding on the collar is a little too noticeable on the run for my tastes.
I tested the shoe in the summer, and it does run a little hot. Given the performance focus of the Hyperion Max 3, a more lightweight and stripped-back upper would feel better to me.
The midsole of the Hyperion Max 3 uses two different foams, with a springy top layer made from the PEBA DNA Gold foam used in the brand's racing shoes, like the Brooks Hyperion Elite 5, and a firmer bottom layer made from DNA Flash v2, a nitrogen-infused EVA material.
In between those layers of foam is a plastic SpeedVault plate, which helps to stabilize the high stack of foam as well as adding some extra propulsion, without being as stiff as the carbon plates used in racing shoes.
The Hyperion Max 3 has a RoadTack outsole, with rubber covering most of the forefoot and heel. The shoe has gripped well for me on all my runs, and it seems to be a hardy rubber with no signs of wear and tear as yet.
While it wasn't the most exciting plated trainer on the market, I did like the Brooks Hyperion Max 2, and it offered a blend of stability, comfort, and speed that worked for runners who didn't get on with more unstable options.
I was excited to try the Hyperion Max 3 because of the DNA Gold foam in the midsole, which I have enjoyed on the Hyperion Elite 4 PB and Hyperion Elite 5 racing shoes.
Owing to that foam, the Hyperion Max 3 is a bouncier shoe than its predecessor, and it's a fun shoe for long runs in particular, thanks to the comfortable ride.
However, the addition of DNA Gold is just one of the many changes Brooks made to the Hyperion Max 3, and overall, I've been a little disappointed and confused by the shoe.
It's now quite heavy and doesn't feel great for faster runs, and certainly lacks the pace you get from the best plated trainers like the Saucony Endorphin Speed 5 and Hoka Mach X2.
Even the bounce of the ride is muted because of the bottom layer of foam on the shoe, which does help it be quite stable for such a high-stack shoe, but it dulls the ride compared to springier options like the Mizuno Neo Vista 2.
Ultimately, the Hyperion Max 3 ends up being a very cushioned shoe for easy and long runs, which is fine, but it doesn't justify its high price, and there are better options available for less, whether you just want a comfortable daily trainer or a versatile, plated super-trainer.
There are too many excellent running shoes available right now for me to say the Brooks Hyperion Max 3 is worth buying, especially for the lofty price of $200.
If you want a highly versatile plated trainer that works well for fast and slow runs alike, I recommend the Nike Zoom Fly 6, Hoka Mach X2, and Saucony Endorphin Speed 5 in particular.
Those seeking a bouncy-plated shoe that excels on long runs will find it in the Mizuno Neo Vista 2, which I enjoyed more than the Hyperion Max 3 for easy efforts.
You can also get cushioned daily trainers without plates for a lot less than the Hyperion Max 3 that are great for easy and long runs, like the Asics Novablast 5 and Hoka Clifton 10.
If the $200 price doesn't put you off, I'd spend that money on the Asics Superblast 2 instead, which is a max-cushioned shoe that's still very light and fun to run in at any pace.
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Tom's Guide
3 days ago
- Tom's Guide
I ran 35 miles in the Brooks Hyperion Max 3 — here's my verdict
The Brooks Hyperion Max 3 is a high-stack running shoe that's built to offer a combination of both comfort and speed, but only really excels with regard to the former. It's a bit too big and heavy to be a really fast shoe, and lacks the versatility you can get from some plated training shoes, like the Nike Zoom Fly 6 or Hoka Mach X2. While I did enjoy cruising through long runs in the Hyperion Max 3, it has too high a price to justify picking up for that purpose alone, when there are cheaper cushioned shoes that can do the job just as well, like the Asics Novablast 5. The Brooks Hyperion Max 3 launched in July 2025 and costs $200 in the U.S. and £170 in the U.K., which is a $20 price hike on the Hyperion Max 2. That price puts it up against great shoes like the Asics Superblast 2 and Hoka Mach X2, though it's still a lot cheaper than the Brooks Hyperion Elite 5, the brand's flagship carbon plate racer. The Hyperion Max 3 is currently available in two colors, one of which is the Fiery Coral/Black/Atomizer design I tested myself. It stands taller than any Brooks shoe I've tested to date, with a stack height of 46mm at the heel and 40mm at the forefoot. It's the same 6mm drop as the previous model, but there's a lot more foam underfoot, which results in a gain in weight. The Hyperion Max 3 weighs 10.6oz in my US men's size 10, which is an ounce heavier than the Hyperion Max 2. I found that the shoe fit me well in my normal running shoe size, the same size I've used for Brooks shoes across the range for the past decade. The Hyperion Max 3 has a mesh upper with a sock-like fit. It's quite open and breathable around the toes, but it is a bit oppressive around the tongue, and the rolled padding on the collar is a little too noticeable on the run for my tastes. I tested the shoe in the summer, and it does run a little hot. Given the performance focus of the Hyperion Max 3, a more lightweight and stripped-back upper would feel better to me. The midsole of the Hyperion Max 3 uses two different foams, with a springy top layer made from the PEBA DNA Gold foam used in the brand's racing shoes, like the Brooks Hyperion Elite 5, and a firmer bottom layer made from DNA Flash v2, a nitrogen-infused EVA material. In between those layers of foam is a plastic SpeedVault plate, which helps to stabilize the high stack of foam as well as adding some extra propulsion, without being as stiff as the carbon plates used in racing shoes. The Hyperion Max 3 has a RoadTack outsole, with rubber covering most of the forefoot and heel. The shoe has gripped well for me on all my runs, and it seems to be a hardy rubber with no signs of wear and tear as yet. While it wasn't the most exciting plated trainer on the market, I did like the Brooks Hyperion Max 2, and it offered a blend of stability, comfort, and speed that worked for runners who didn't get on with more unstable options. I was excited to try the Hyperion Max 3 because of the DNA Gold foam in the midsole, which I have enjoyed on the Hyperion Elite 4 PB and Hyperion Elite 5 racing shoes. Owing to that foam, the Hyperion Max 3 is a bouncier shoe than its predecessor, and it's a fun shoe for long runs in particular, thanks to the comfortable ride. However, the addition of DNA Gold is just one of the many changes Brooks made to the Hyperion Max 3, and overall, I've been a little disappointed and confused by the shoe. It's now quite heavy and doesn't feel great for faster runs, and certainly lacks the pace you get from the best plated trainers like the Saucony Endorphin Speed 5 and Hoka Mach X2. Even the bounce of the ride is muted because of the bottom layer of foam on the shoe, which does help it be quite stable for such a high-stack shoe, but it dulls the ride compared to springier options like the Mizuno Neo Vista 2. Ultimately, the Hyperion Max 3 ends up being a very cushioned shoe for easy and long runs, which is fine, but it doesn't justify its high price, and there are better options available for less, whether you just want a comfortable daily trainer or a versatile, plated super-trainer. There are too many excellent running shoes available right now for me to say the Brooks Hyperion Max 3 is worth buying, especially for the lofty price of $200. If you want a highly versatile plated trainer that works well for fast and slow runs alike, I recommend the Nike Zoom Fly 6, Hoka Mach X2, and Saucony Endorphin Speed 5 in particular. Those seeking a bouncy-plated shoe that excels on long runs will find it in the Mizuno Neo Vista 2, which I enjoyed more than the Hyperion Max 3 for easy efforts. You can also get cushioned daily trainers without plates for a lot less than the Hyperion Max 3 that are great for easy and long runs, like the Asics Novablast 5 and Hoka Clifton 10. If the $200 price doesn't put you off, I'd spend that money on the Asics Superblast 2 instead, which is a max-cushioned shoe that's still very light and fun to run in at any pace.
Tom's Guide
3 days ago
- Tom's Guide
I ran 40 miles in the Adidas Boston 13 — here's my pros and cons
Before the best carbon plate running shoes became de rigueur for race day, the Adidas Boston was one of the top long-distance racers available by virtue of offering a reasonably high stack of responsive foam in a lightweight design. These days the Boston is built to be a training partner to Adidas's top racing shoes, like the Adidas Adizero Adios Pro 4, using a combination of foams plus carbon rods that act like a plate to deliver a winning blend of speed and comfort. The Adidas Boston 13 is a highly versatile running shoe that has a firmer and more direct ride than its super-trainer rivals, and also a lower price tag, undercutting the likes of the Saucony Endorphin Speed 5 and Hoka Mach X2. It's not the most exciting ride, though, and there are versatile daily trainers that have a bit more spark, including the Speed 5 and even the Adidas Adizero Evo SL, which itself comes in a little cheaper than the Boston 13. The Adidas Boston 13 launched in April 2025 and costs $160 in the U.S. and £140 in the U.K., which is the same price as the Boston 12 and cheaper than most so-called 'super-trainers' — trainers that use foams and tech from racing shoes. Within the Adidas range, it's a cheaper alternative to racing shoes like the Adidas Adios Pro 4, which is $250, but slightly dearer than the Adidas Evo SL, another versatile trainer that costs $150. The Adidas Supernova Rise 2 offers a more standard cushioned ride without rods and costs $140. The Adidas Boston 13 is currently available in seven colors, including the gorgeous Flash Aqua / Cloud White / Lucid Lemon model I tested. It fit me well in my normal running shoe size, with a much more comfortable upper than the one on the Boston 12. It has a heel-to-toe drop of 6mm and a stack height of 36mm at the heel and 30mm at the forefoot, which is relatively low compared with most modern running shoes. The Boston 13 tips the scales at 9.3oz, which is light but not super-light, given that it isn't a max-stacked shoe. Shoes like the Hoka Mach X2 and Adidas Evo SL have higher stack heights and are lighter than the Boston 13. The main drawback of the Boston 12 was its upper, which was thin and not very comfortable, especially around the tongue and heel, which lacked padding. Adidas has addressed this with the Boston 13, which still has a lightweight and breathable upper, but enough padding around the collar to make it much more comfortable for regular use. The thin laces remain from the Boston 12, though, and they can bite into the top of the foot — I'd swap these out if you pick up the Boston 13. There are two different foams used in the Boston 13's midsole, with a top layer of Lightstrike Pro — the bouncy, lightweight material also used in Adidas's racing shoes — and a bottom layer of Lightstrike 2.0 — a firmer material used to increase durability and stability. There is more Lightstrike Pro in the Boston 13's midsole than the Boston 12's — precisely 13.8% more, in fact, according to Adidas. This is mostly found in the forefoot of the shoe to deliver springy toe-offs. Running through the midsole are Adidas's EnergyRods, which the brand uses instead of a full carbon plate to increase efficiency and also add stability to the shoe. There are two different rubbers used on the Boston 13's outsole, with Continental rubber providing the best grip in key areas like under the toes, while lighter LightTraxion rubber is used elsewhere to help reduce the overall weight of the shoe. It's a good outsole that has gripped well for me throughout testing, and also durable enough to stand up to use on dirt tracks as well as roads. The Adidas Boston was my racer of choice before I fully embraced the benefits of high-stack carbon racers, and I was delighted to see it return to form in the Boston 12, which was a faster, more enjoyable shoe than the clunky Boston 10 and Boston 11. All Adidas had to do to improve the Boston 12 was make the upper more comfortable, and that's exactly what they have done with the Boston 13. The extra padding means it's a much more enjoyable shoe to pull on each day, and I didn't have the problems with heel rub and lace bite that I did with the Boston 12. A little extra Lightstrike Pro in the midsole has also helped to improve the ride of the new shoe. I found it fast and responsive enough for interval workouts, tempo and progression runs, and also comfortable enough for easy runs. However, it doesn't have as fun and energetic a ride as some shoes, including the Adidas Evo SL, and it's also not as smooth or rockered as some rivals, like the Saucony Endorphin Speed 5. The Boston 13 gets the job done, but is firmer and less exciting to run fast in than the best running shoes available at the moment, and some might well want more cushioning underfoot for easy runs. The Adidas Boston 13 is a shoe that will suit some runners down to the ground. It offers the benefits of modern super-trainers in a shoe that has a more traditional feel, with a snappy and direct ride. It's a direct upgrade on the Boston 12 thanks to the improved upper, and good value compared to most super-trainers too, especially as it's a shoe line that often pops up in Adidas sales. There are some shoes I prefer to the Boston 13 myself; however, they can play the same role as a fast trainer that's versatile enough to use for easy runs as well. These include the Adidas Evo SL, which doesn't have the EnergyRods in the Boston 13 but is lighter and springier, though less stable. The Saucony Endorphin Speed 5 is more expensive but has a smoother feel, while the Hoka Mach X2 offers more bounce and speed. The Nike Zoom Fly 6 is another strong option that has a more cushioned feel to it than the Boston 13 while matching its performance for fast workouts. Compared to these shoes, the ride of the Boston 13 can seem a little dull, but it's undeniably effective, durable, and good value, so certainly still worth considering.
NBC News
25-07-2025
- NBC News
The best new launches (so far) in July: Hoka, Dyson, Biodance, Saie and more
This story is part of NBC Select's New & Notable column, where we highlight our favorite product launches. We will continuously update this article throughout the month with new releases we think you should know about. Footwear and apparel launches According to our testing, the Hoka Arahi is one of the best walking shoes, and the brand's new model keeps feet centered and cushions them better than the previous model. It's made with softer foam, has an improved stabilizing system to prevent overpronation and is designed with a mesh upper that has reflective details. The Arahi 8 earned the American Podiatric Medical Association's Seal of Acceptance, and it's available in regular, wide and extra-wide sizes for men and women. On iterated on the Cloudeclipse, one of NBC Select reporter Zoe Malin 's favorite running shoes, to design the new Cloudsurfer Max. Made for long-distance runs, the shoe has two layers of On's CloudTech Phase cushioning system and Helion foam, making for soft landings and smooth transitions. The sneaker comes in men's and women's sizes. Malin has been running in the Cloudsurfer Max sneakers for about two weeks and logs six to 12 miles in them per wear (the brand sent her a courtesy sample). 'The cushioning on these takes so much pressure off my knees, preventing them from feeling achy, especially once I get to mile 10 or so,' she says. 'They have a lot of foam and a higher stack height, but they don't look intimidating at all, which makes me gravitate toward them when I want to wear a max cushioned shoe.' Brooks' Hyperion series shoes are speedy and lightweight, and the Hyperion Max model adds a thick layer of foam cushioning to that formula (at the cost of being a little heavier). The latest Max 3 has significantly more cushion than the Max 2s, leading to a much taller 46 millimeter stack height (up from 36). Like previous models, it has a nylon plate built-in to help propel you forward with each step. The shoes are available in men's and women's sizes. The Hyperion Elite 5 is the most race-focused of Brooks' Hyperion lineup — it's the lightest by far, and has a stiff carbon plate for maximum energy return in each step. The Elite 5 is lighter than the previous version, with a minimal upper and new cutouts in the midsole. Saucony released a new version of the Hurricanes, but they're still the brand's most cushioned shoes for daily runs. The 25s have a thick layer of two types of foam, giving them a soft, bouncy and responsive feel, and a different shape compared to the 24s to better compliment the shoes' wide, broad, stabilizing platform and high sidewalls. The sneakers, available in men's and women's sizes, are also made with a soft sockliner and flexible, durable rubber outsole. Allbirds redesigned its Tree Runner sneaker to make them more comfortable so you can wear them for hours while traveling, commuting or running errands. The shoes now have dual-density cushioned memory foam insoles and a more contoured shape underfoot to support your stride, plus midsoles made from the brand's SweetFoam material, which is derived from sugarcane. The wool-blend that lines the sneakers' collar and tongue give them a snug, plush feel, too. You can clean these sneakers, available in men's and women's sizes, in the washing machine. This full-coverage T-shirt bra is seamless and won't show under most clothes, according to the brand. The bra is made with airy, breathable microfiber fabric, and it has underwire cups with a keyhole detail in the center. The wide cushioned straps are adjustable and convertible, so you can wear them straight or criss-cross. The bra comes in band sizes 30 to 42 and cup sizes B to G. Tech launches Samsung unveiled new mobile hardware this month including the next iteration of its flagship smartwatches. Samsung's Fold series phones fold in half like a book, and this latest version has larger screens while being significantly thinner and lighter than the Z Fold 6. When folded, the phone is 8.9 millimeters thick, that's only a bit more than a regular phone (the iPhone 15 Pro, for example, is 8.25 millimeters thick). The Z Fold 7 also has a new 200MP main camera, up from 50MP in the Z Fold 6. Samsung's Flip series phones, on the other hand, fold in half vertically, like a clamshell or steno book. This updated version improved the exterior screen — it's bigger and faster than before, making the phone easier to use when folded closed. The Nintendo Switch 2 launched last month, and with it were not many new games for the system. Donkey Kong Bananza is a brand new game for the Switch 2, and, like Mario Kart World, may be reason enough to buy a Switch 2 (if you've been waiting). In it, you play as Donkey Kong and explore a large underground world, largely by smashing your way through with your fists. The brand sent Rabinowitz a copy at launch, and he's been hooked. 'I've only played it for about four hours, but it's been imaginative, charming and delightful for each and every minute,' he says. Meta's newest smart glasses and collaboration is the Oakley Meta HSTN. Like the Meta Ray Ban before them, these look mostly like normal Oakley sunglasses on the outside, but have cameras and microphones built-in that let you listen to music, take calls, take pictures, capture video and talk to a voice assistant. The Oakley Meta HSTN also has higher quality cameras and longer battery life compared to the Meta Ray-Ban, according to the brand. This is a minimal wireless charger from one of our favorite travel tech brands. It's a wireless charging puck that sticks straight into any wall outlet. It supports MagSage charging and the latest Qi2 technology, so you can be sure it will charge all your wireless devices as fast as possible. The magnets will keep things like your iPhone upright so you can see and use them as they charge. Amazfit is known for making affordable wearables, and the Balance series is one of their premium all-in-one smartwatches. This model has a compact 1.5-inch scratch-resistant sapphire glass screen (an Apple Watch Series 10 screen is either 1.6 or 1.8-inches by comparison). It also has dual-band GPS and downloadable maps, so you can navigate even without a signal (a rare feature at this price). The Balance 2 gets up to 21 days of battery life, according to the brand. This is Amazfit's first screenless wearable — it's a soft wristband that looks very similar to something like a Whoop band. It tracks health, sleep and fitness basics, and displays all your data and analysis in the Zepp app. The Helio Strap gets up to 10 days of battery life, and, unlike some competitors, doesn't require a subscription fee. Nothing is known for making eye-catching products, see the Nothing Phone (3a) or Nothing Ear(a) to get the point. The Nothing Phone 3 is the brand's first 'flagship' phone, priced at $799, exactly the same as the iPhone 16 and Samsung Galaxy S25. It separates itself from those phones with a distinct design on the back, with asymmetrical glass, patterns, and camera placement. Also on the rear is a tiny LED display that can show you if you have unread notifications and display things like the time, timers, a compass and more. This is the first pair of over-ear headphones from the brand, and, true to form, they have a tech-y, transparent look to them. They have noise canceling and transparency modes, on-ear controls and high-quality playback when using wired USB-C cable. The headphones get up to 35 hours of battery life with noise cancelling and up to 80 hours without it. Marshall makes some of our favorite portable Bluetooth speakers — they're typically stylish and sound excellent. The Middleton II sits between the three pound Stockwell II and 6.2 pound Kilburn III in terms of weight, size and price — it's easy enough to carry in a bag or in your hand, but gets louder and lasts longer than smaller models. It's IP67 dust and waterproof and gets over 30 hours of battery life, so you can bring it on any beach trip or vacation without worry. Beauty and wellness launches You can use this paste as a spot treatment, cleanser or clarifying mask to reduce active acne and prevent future breakouts. It's made with 2% salicylic acid to target pimples, charcoal to absorb excess oil and cica cenella to prevent dryness and restore the skin barrier, according to the brand. It's safe for all skin types, according to Kiehl's, and you can use it daily. Biodance 's latest hydrogel mask essentially lets you do a salmon sperm facial at home. It's soaked with a serum made with PDRN, an ingredient derived from salmon DNA, and salmon egg extract to support skin recovery and renewal, according to the brand. The serum absorbs into your skin in about three to four hours, causing the mask to become transparent. You can also wear it overnight. Saie's baked setting powder disappears once you brush it on top of makeup, preserving your look for about eight hours and leaving behind smooth, bright, blurred skin, according to the brand. The powder comes in five creamy, translucent shades, absorbs excess oil and is made from clean, hydrating, noncomedogenic ingredients like hyaluronic acid and squalane, plus clay minerals like hertorite, mica, silica. Peach and Lily added two new acne-safe skin care products to its lineup this month: the Snail Rescue Ultimate Eye Gel and the Super Fade Discoloration Moisturizer. The eye gel is made with 70% snail mucin, 2% niacinamide, birch juice and cica to hydrate, brighten and smooth fine lines, according to the brand. You can use it daily, and it has a cooling effect, so it depuffs, too. The moisturizer helps hydrate skin, even out your complexion and fade dark spots. It's formulated with ingredients like 5% stabilized AHA, 4% niacinamide, glycerin, panthenol and squalane, which Peach Slices says leaves skin smoother and brighter. Calm irritated skin posthair removal and help treat razor burn and ingrown hairs with this jelly, which is made with 0.02% hypochlorous acid, an antibacterial ingredient. It earned the National Eczema Association seal, so it's safe for sensitive skin, and has a cooling gel feel. You can use the Repair Jelly directly after hair removal, daily on irritated patches or as needed during flare ups. This primer is a skin care-makeup hybrid — it blurs pores and hydrates skin to make a smooth surface for makeup, and addresses hyperpigmentation through ingredients like niacinamide, tranexamic acid and amla extract. It's made for those with melanin-rich skin, but anyone can use it. It has a gel-cream texture that leaves behind a dewy finish, according to Kulfi. Although anyone can use it, Laura Geller made this gentle makeup removing cleanser for those with mature skin. It melts away makeup, including waterproof products, and removes dirt and grime without stripping the skin and leaving it dry or tight. The cleanser has moisturizing ingredients in its formula like shea butter, olive oil and plant-based peptides, making skin feel soft and supple after use. Hair care launches The Airwrap Co-anda2x is Dyson's most powerful multistyler and hair dyer yet, according to the brand. It has a newly developed motor that Dyson says offers double the amount of air pressure and 30% more power compared to the original Airwrap, helping dry your hair faster, improve curl pattern and create sleeker styles. The tool has smart heat sensors to prevent hair damage, and it's also smaller and lighter than the original Airwrap. It comes with six attachments, including a finishing attachment and an upgraded round brush. When you add an attachment, the Airwrap automatically recognizes it, adjusting its heat and airflow settings accordingly. The Airwrap also connects to the MyDyson app to identify your hair type and create a personalized curl pattern based on your styling preferences. IGK added two products to its Good Behavior line this month, a serum and a hairspray, both of which block out humidity, make hair look smooth and sleek, and mitigate frizz, according to the brand. The Supreme Seal Serum, which you apply to dry, styled hair, tames flyaways and also provides UV protection. The Flexible Anti-Frizz Hairspray doubles as a heat protectant up to 450 degrees Fahrenheit, has a medium hold and doesn't make strands feel crunchy after use. NBC Select commerce editor Lindsay Schneider has been testing the Supreme Seal Serum (the brand sent her a courtesy sample). 'I like to run this through my dry, frizzy ends for instant taming,' she says. 'I apply it like I would a hair oil and notice similar results. It's been a real life saver during the humid temps in New York.' Moroccanoil's Texture & Volume Powder gives hair body and helps lift its roots. It's buildable, so the more you apply, the more volume and texture it adds to hair. The powder is made with argan oil and a mineral compound to nourish strands and prevent them from lying flat, creating a fuller look, according to the brand. It has a semi-matte finish and Moroccanoil's signature scent, making it deodorizing. The powder is made for those with fine to medium hair, although anyone can use it. This hair mask helps reverse the signs of dry, brittle and damaged hair. It's made with hydrolyzed moringa protein, which bonds with keratin sites to strengthen their structure and restore elasticity, as well as vitamin C and tamanu oil to minimize breakage, seal split ends and make hair soft and shiny, according to the brand. Innersense recommends using the mask in place of conditioner every two to four washes, or when you see signs of damage. Home and kitchen launches This is Tineco's most advanced floor washer yet, according to the brand. The self-cleaning system automatically adjusts its suction power and water flow as it detects messes. It also has a stream function to dissolve stains and is made with an anti-tangle brush head that won't get clogged with hair and pet fur. The floor cleaner's LED headlight illuminates dirt so you know exactly what to clean, and its 3D light changes color based on its cleaning status. The floor appliance also lays flat, letting you reach under furniture, alongside baseboards and into corners. Windmill makes one of our favorite air conditioners, and the brand just launched its smallest, most compact version yet. The AC Lite Series is a 5,000 BTU model that can cool spaces up to 150 square feet, like bedrooms and offices. Similar to the brand's other cooling appliances, this AC connects to the Windmill app, letting you control it from anywhere, and it responds to voice commands. You get a remote and installation kit with your purchase. The Laundress specifically formulated this laundry detergent and fabric spray to clean sweaty fabric and get odors out of workout clothes. The Activewear Detergent is best for fabrics like nylon, spandex, cotton and synthetics, according to the brand. It has an enzyme blend that targets odor, sweat stains and buildup while maintaining fabric's integrity so it doesn't fade or stretch out. The Activewear Fabric Spray, on the other hand, is made to freshen up activewear, gym bags and shoes between wears. Both products come in the brand's new Marine scent, which has notes of bergamot, mandarin, amber and ocean plants. Brezza, the new sister brand to babyBrezza, launched its first product: The Supermix. It's a countertop appliance that dispenses water and nutritional powders like protein powder, measuring everything precisely so you don't have to. The Supermix holds up to one pound of powder and up to three liters of water — you can make up to 12 shakes before needing to refill anything, according to the brand. Using the buttons on the appliance's screen, you can adjust its settings to specify how much powder and water you want to dispense at a time. The Supermix comes with an electric, rechargeable mixing cup, but you can put any cup up to 24 ounces under the spout. Why trust NBC Select? To round up the best new launches each month, reporters Zoe Malin and Harry Rabinowitz choose products they think NBC Select readers should know about. They include products from brands NBC Select has previously covered, or brands staffers recommend. Malin and Rabinowitz also regularly try new product launches to share their first-hand experiences.
