Witbe to debut Agentic AI and automation tools at IBC 2025
At IBC 2025, Witbe is set to unveil its latest innovation, Agentic AI, marking a significant leap in automation for video service providers. This new technology introduces intelligent, adaptive agents that elevate testing, monitoring, and team collaboration, enabling providers to deliver flawless viewer experiences even in the most complex environments.
Marie-Véronique Lacaze, Co-founder and President of Witbe, said: 'IBC is a key opportunity for us to connect with the European broadcast and streaming community. We're excited to share how our technology continues to push the boundaries of what's possible. This year, we're proud to introduce Witbe Agentic AI, a defining step forward for our industry. It's about giving providers the power to deliver the highest-quality experiences at scale while making testing and monitoring more intelligent and collaborative for the evolving challenges of modern video delivery.'
In addition to Agentic AI, Witbe will present several other technological advancements. Among the highlights is its Virtual NOC, a cloud-accessible collaborative workspace designed for real-time remote testing and troubleshooting across all types of devices, from older set-top boxes to the latest smart TVs and apps. The Virtual NOC's enhanced interface offers mosaic views, customisable dashboards, scenario automation and features like device clustering and video recording, making it a powerful tool for QA, engineering, and operations teams. It also supports single sign-on and unlimited user access with detailed permissions.
Another key showcase at IBC 2025 is Witbe's collaboration with TAG Video Systems, delivering comprehensive source-to-screen monitoring. This integration, which proved its reliability during the 2025 American football championship final, merges real-device testing with content matching and latency tracking, offering a unified, actionable view of the video delivery chain and helping teams detect and solve issues quickly.
Witbe will also demonstrate its Ad Monitoring and Ad Matching technology, designed to identify ad delivery problems in FAST, AVOD and live streams. The system captures issues like slates, duplicates and ad failures that often go unnoticed, giving providers clearer insights into their ad performance.
With mobile and vertical video formats on the rise, Witbe's Video Mobile Automation solution will also be on display. This plug-and-play tool enables seamless testing on real mobile devices and supports real-time performance monitoring across short-form and vertical content, ensuring optimal playback, availability, and buffering across all screens.
Through these innovations, Witbe continues to push the frontiers of automated video quality assurance, offering service providers the tools they need to keep pace with evolving consumer expectations.
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