Playtime meets nostalgia at 80th celebration

The Star

03-06-2025

(From left) Leow, Ariksoy, Liau and Kung launching Mattel's 80th anniversary bash in Pavilion Bukit Jalil, featuring interactive experiences that showcase the brand's beloved toys.
MATTEL'S 80th anniversary celebration, the 'All Play All Day' event is now lighting up Pavilion Bukit Jalil in Kuala Lumpur – just in time for the school holidays.
In conjunction with the milestone, families are invited to step into a world built entirely on the joy and nostalgia of toys, with the event running until June 8.
'I immediately freed up my time to bring my daughter after finding out that this event would be held today. She has been smiling the whole time, enjoying the experience.
'As a mother, this is what I want her to feel,' said Zhao Danging, 37, a mother from Beijing who has lived in Bukit Jalil for the past 10 years.
Zhao was among many parents who brought their children to explore the event's various interactive zones.
The mall's space has been transformed into a vibrant toyland featuring themed zones for Barbie, Hot Wheels, Thomas & Friends, and Fisher-Price.
The Hot Wheels toy area is popular among youths, with enthusiasts crowding this spot as soon as it opened.
The event was launched by Pavilion REIT Management ­deputy chief executive officer Patrick Liau, Pavilion Kuala Lumpur marketing director Kung Suan Ai, Mattel South Asia manager Murat Ariksoy and Toys 'R' Us Malaysia sales and merchandising senior manager Leow Fei Na.
Following the launch, they guided visitors through the themed zones, interacting with children and their families along the way.
Each area offers a unique experience: a 360-degree photo booth and pink bubble pool in the Barbie Zone; die-cast cars racing through loops and tracks in the Hot Wheels Zone; and the T-Rex Smasher game, which tests speed and accuracy.
In the Mattel All Games Zone, families can also enjoy oversized versions of Scrabble, UNO and Pictionary for a more relaxed gaming experience.
Children received activity passports to collect stamps across five different zones. Those who completed the games and challenges were rewarded with small themed gifts.
'This is something special as today is the first Mattel ­celebration in Malaysia,' said Kung.
'With over 600 stores here, we are committed to creating great holiday experiences for not only children, but also for the entire family.
'Everyone is invited to join us here in Pavilion Bukit Jalil from 10am to 10pm daily,' she added.
Shoppers who spend RM60 on Mattel items can redeem exclusive anniversary collectibles.
Meanwhile, those spending RM150 mall-wide in a single receipt are entitled to a Barbie Surprise Lollipop or a Hot Wheels Blind Box, while stocks last.