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The Star
03-06-2025
- Entertainment
- The Star
Playtime meets nostalgia at 80th celebration
(From left) Leow, Ariksoy, Liau and Kung launching Mattel's 80th anniversary bash in Pavilion Bukit Jalil, featuring interactive experiences that showcase the brand's beloved toys. MATTEL'S 80th anniversary celebration, the 'All Play All Day' event is now lighting up Pavilion Bukit Jalil in Kuala Lumpur – just in time for the school holidays. In conjunction with the milestone, families are invited to step into a world built entirely on the joy and nostalgia of toys, with the event running until June 8. 'I immediately freed up my time to bring my daughter after finding out that this event would be held today. She has been smiling the whole time, enjoying the experience. 'As a mother, this is what I want her to feel,' said Zhao Danging, 37, a mother from Beijing who has lived in Bukit Jalil for the past 10 years. Zhao was among many parents who brought their children to explore the event's various interactive zones. The mall's space has been transformed into a vibrant toyland featuring themed zones for Barbie, Hot Wheels, Thomas & Friends, and Fisher-Price. The Hot Wheels toy area is popular among youths, with enthusiasts crowding this spot as soon as it opened. The event was launched by Pavilion REIT Management deputy chief executive officer Patrick Liau, Pavilion Kuala Lumpur marketing director Kung Suan Ai, Mattel South Asia manager Murat Ariksoy and Toys 'R' Us Malaysia sales and merchandising senior manager Leow Fei Na. Following the launch, they guided visitors through the themed zones, interacting with children and their families along the way. Each area offers a unique experience: a 360-degree photo booth and pink bubble pool in the Barbie Zone; die-cast cars racing through loops and tracks in the Hot Wheels Zone; and the T-Rex Smasher game, which tests speed and accuracy. In the Mattel All Games Zone, families can also enjoy oversized versions of Scrabble, UNO and Pictionary for a more relaxed gaming experience. Children received activity passports to collect stamps across five different zones. Those who completed the games and challenges were rewarded with small themed gifts. 'This is something special as today is the first Mattel celebration in Malaysia,' said Kung. 'With over 600 stores here, we are committed to creating great holiday experiences for not only children, but also for the entire family. 'Everyone is invited to join us here in Pavilion Bukit Jalil from 10am to 10pm daily,' she added. Shoppers who spend RM60 on Mattel items can redeem exclusive anniversary collectibles. Meanwhile, those spending RM150 mall-wide in a single receipt are entitled to a Barbie Surprise Lollipop or a Hot Wheels Blind Box, while stocks last.
Barnama
30-05-2025
- Entertainment
- Barnama
Pavilion Bukit Jalil Presents 'All Play All Day' In Celebration Of Mattel's 80th Anniversary
GENERAL KUALA LUMPUR, May 30 (Bernama) -- Pavilion Bukit Jalil is turning this school holiday into an unforgettable experience wtih Mattel's 80th Anniversary celebration. Running until 8 June, the event transforms the mall into an interactive playground filled with beloved brands such as Barbie, Hot Wheels, Thomas & Friends, and more. Pavilion Bukit Jalil in a statement said families can enjoy hands-on play zones, exciting challenges, nostalgic photo spots, and exclusive rewards-making it the ultimate day out for both kids and adults. This 'All Play All Day' celebration turns an ordinary outing into an unforgettable family adventure. Chief Executive Officer of Retail, Kuala Lumpur Pavillion Sdn Bhd Datuk Joyce Yap said that Pavilion Bukit Jalil is committed to providing experiences that bring people closer together, and nothing connects people better than the simple joy found in play. 'As Mattel celebrates 80 incredible years of inspiring imaginations, we're proud to transform our mall into a vibrant space where families can come together, have fun and make lasting memories,' she said in the same statement. For 80 years, Mattel has shaped the way children play, dream, and imagine with toys that have become part of growing up for generations around the world and this legacy comes to life at Pavilion Bukit Jalil, where families are invited to step into a world built entirely on joy and nostalgia 'All Play All Day '- Mattel's 80th Anniversary celebration event. The celebration which runs daily from 10 am to 10 pm with free admission, offers multiple themed zones for families to explore. The statement said, in the Barbie Zone, visitors can experience a 360-degree photo booth and relax in a pink bubble pool next to Barbie's iconic convertible while the Hot Wheels Zone features die-cast cars soaring through fiery loops and challenging tracks, including the T-Rex Smasher that tests speed and precision. At the Thomas & Friends Zone, children can match their favourite engine characters before enjoying a real-life Thomas train ride around the mall and the Mattel All Games Zone provides a more relaxed experience with oversized versions of Scrabble, UNO, and Pictionary for family gameplay.
Rakyat Post
29-05-2025
- Entertainment
- Rakyat Post
It's ‘'All Play All Day'' At Pavilion Bukit Jalil With Mattel Until 8 June
Subscribe to our FREE With the school holidays rolling up, Pavilion Bukit Jalil has prepared a fun-filled adventure featuring Barbie, Hot Wheels, Thomas & Friends, and more specially for the family in conjunction with Mattel's 80 th anniversary celebration. Running until 8 June 2025, the centre court is transformed into an immersive playzone featuring exciting challenges, photo spots, and a special ride for a memorable day out for kids and grown-ups alike. In the Barbie Zone, visitors get to experience a 360-degree photo booth to live out their runway dreams and dive into a pink bubble pool next to Barbie's iconic convertible. Meanwhile, families can compete to see who can send their die-cast cars the furthest on the loop tracks at the Hot Wheels Zone. There's also the T-Rex Smasher course which tests speed and precision for a second round of friendly competition. There's also special corners for the younger children as well such as the Thomas & Friends Zone where they can match their favourite engine characters and hop on a real-life Thomas train ride around the mall. The older kids would enjoy the more relaxing games like oversized versions of the Scrabble, UNO, and Pictionary at the Mattel All Games Zone. Adding more to the fun are the weekend challenges such as Hot Wheels Crash Out and Fisher-Price Shape Sorter competitions. Children can also collect stamp-chops in a special activity passport by completing five mission throughout the event and redeem a spin at the gashapon machine for surprise Mattel goodies. Are there anything for the adults? Of course! Shoppers who spend RM60 and above on Mattel products will receive exclusive 80th anniversary merchandise, including limited-edition insulated jars and collectable puffy stickers. Additionally, those who spend RM150 mall wide in a single receipt can redeem a special treat, choosing either a Barbie Surprise Lollipop or a Hot Wheels Blind Box, while stocks last. Mattel's 80 th anniversary celebration & All Play All Day Date: Until 8 June 2025 Time: 10am-10pm Free entry Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
