EazyPay Partners with Tamara to Support BNPL Expansion in Bahrain
Under the agreement, EazyPay will act as Tamara's local acquirer and offer its payment gateway infrastructure to support transactions across Tamara's merchant network in Bahrain.
Financial terms of the partnership were not disclosed.
The collaboration aims to streamline digital payments and enhance transaction efficiency and security.
Nayef Tawfiq Al Alawi, Founder and CEO of EazyPay, said:
'Tamara has rapidly become a key player in how consumers across the region choose to pay, particularly with the rise of BNPL models. By supporting their platform with our payment gateway services, we're enabling a smoother, faster, and more reliable experience for merchants and customers alike. It's a strong example of how fintech collaboration can deliver real value to the market.'
Faris Al-Obaid, CEO and Vice Chairman of Tamara Bahrain B.S.C., commented:
'This collaboration is a testament to our commitment to enhancing our service offering and delivering a seamless, elevated experience to our customers. We are confident that EazyPay's local expertise and strong infrastructure will help us achieve our shared goals and promote financial inclusivity in the Kingdom.'
The partnership also reflects EazyPay's efforts to expand its role in the regional fintech sector by supporting emerging business models and promoting digital commerce.
By combining Tamara's consumer-facing BNPL service with EazyPay's local acquiring and gateway capabilities, both firms aim to strengthen digital payment adoption and infrastructure in Bahrain and the broader GCC region.
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