Hong Kong eyes pharmaceutical plant tours for ‘industrial brand' tourism
Hong Kong is in talks with pharmaceutical firms to allow tourists to explore their manufacturing facilities as part of its 'industrial brand' tourism drive to attract visitors with in-depth travel experiences.
Deputy Chief Secretary Warner Cheuk Wing-hing revealed the plan on Saturday as authorities sought to attract more visitors through a series of 'hotspot projects' to offer travel experiences that go beyond the usual shopping and sightseeing.
The push is being led by the government's Working Group on Developing Tourist Hotspots and comprises nine projects across the city, with a focus on offering visitors unique insights into the city's culture, heritage and natural beauty.
As part of the plan, the city is also set to launch its 'Hong Kong industrial brand tourism' project in the third quarter of 2025, which will feature sauce makers Lee Kum Kee and Pat Chun, bread and pastry producer Kee Wah and Japanese fermented drink maker Yakult.
With the help of travel agents, tourists will get the chance to tour the companies' factories, experience how their products are made and even take home some souvenirs.
'These firms are all the success stories of Hong Kong's entrepreneurial spirit, which is very inspiring,' said Cheuk, who chairs the working group.
'The firms that we've been in touch with are not limited to these four. Actually we've also approached pharmaceutical companies, who are currently considering their participation.'
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