Latest news with #LeeKumKee
Zawya
3 days ago
- Business
- Zawya
Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture
BANGKOK, THAILAND - Media OutReach Newswire - 29 May 2025 - Lee Kum Kee, a global leader in authentic Asian sauces and condiments, is proud to announce its participation at the prestigious THAIFEX – Anuga Asia 2025, taking place from 27 May to 31 May, 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand. This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and 2024. This year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness. A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the event. Further deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11 th edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the border. Vincent Wong, President – APAC of Lee Kum Kee Sauce said: "With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine." Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the world. Hashtag: #LeeKumKee #LKK The issuer is solely responsible for the content of this announcement. About Lee Kum Kee Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee's rich heritage, unwavering commitment to quality, sustainable practices, and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit Lee Kum Kee
The Sun
3 days ago
- Business
- The Sun
Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture
BANGKOK, THAILAND - Media OutReach Newswire - 29 May 2025 - Lee Kum Kee, a global leader in authentic Asian sauces and condiments, is proud to announce its participation at the prestigious THAIFEX – Anuga Asia 2025, taking place from 27 May to 31 May, 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand. This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and 2024. This year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness. A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the event. Further deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11th edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the border. Vincent Wong, President – APAC of Lee Kum Kee Sauce said: 'With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine.' Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the world.
Malay Mail
3 days ago
- Business
- Malay Mail
Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture
Lee Kum Kee joins the THAIFEX - Anuga Asia event for the third consecutive year. Lee Kum Kee invites Chef Pom (Thanarak Chuto) for an exclusive live cooking show at THAIFEX - Anuga Asia 2025. Follow Lee Kum Kee's updates at: BANGKOK, THAILAND - Media OutReach Newswire - 29 May 2025 - Lee Kum Kee, a global leader in authentic Asian sauces and condiments, is proud to announce its participation at the prestigious THAIFEX – Anuga Asia 2025, taking place from 27 May to 31 May, 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand. This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness.A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the Wong, President – APAC of Lee Kum Kee Saucesaid: "With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine."Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the #LeeKumKee #LKK The issuer is solely responsible for the content of this announcement. About Lee Kum Kee Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee's rich heritage, unwavering commitment to quality, sustainable practices, and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit
South China Morning Post
24-05-2025
- Business
- South China Morning Post
Hong Kong eyes pharmaceutical plant tours for ‘industrial brand' tourism
Hong Kong is in talks with pharmaceutical firms to allow tourists to explore their manufacturing facilities as part of its 'industrial brand' tourism drive to attract visitors with in-depth travel experiences. Deputy Chief Secretary Warner Cheuk Wing-hing revealed the plan on Saturday as authorities sought to attract more visitors through a series of 'hotspot projects' to offer travel experiences that go beyond the usual shopping and sightseeing. The push is being led by the government's Working Group on Developing Tourist Hotspots and comprises nine projects across the city, with a focus on offering visitors unique insights into the city's culture, heritage and natural beauty. As part of the plan, the city is also set to launch its 'Hong Kong industrial brand tourism' project in the third quarter of 2025, which will feature sauce makers Lee Kum Kee and Pat Chun, bread and pastry producer Kee Wah and Japanese fermented drink maker Yakult. With the help of travel agents, tourists will get the chance to tour the companies' factories, experience how their products are made and even take home some souvenirs. 'These firms are all the success stories of Hong Kong's entrepreneurial spirit, which is very inspiring,' said Cheuk, who chairs the working group. 'The firms that we've been in touch with are not limited to these four. Actually we've also approached pharmaceutical companies, who are currently considering their participation.'
Time Out
22-05-2025
- Business
- Time Out
Nine Hong Kong locations have been chosen to become new tourist hotspots
The Hong Kong government announced earlier this week that nine locations across the territories have been chosen to be developed into hotspots for tourism. This project will cater to new tourist behaviours, especially seen in mainland Chinese travellers who come to enjoy Hong Kong in a more economical manner and are spending less. These new tourism projects include setting up regular themed bazaars in Victoria Park, conducting detailed tours of Kowloon City, and opening up the old Yau Ma Tei police station for visits. Ubiquitous Hong Kong sauce makers Lee Kum Kee and Pat Chun, the Kee Wah bakery, and the yoghurt drink brand Yakult will each hold tours of their facilities. There will also be a focus on eco-tourism centred around the nature that can be found in Hong Kong, with offerings on our 'Four Peaks' – The Peak, Lantau Peak, Sai Kung Hoi, and Tai Mo Shan. This new tourism drive is expected to cost between $20 million to $30 million, and will launch gradually from this year. For example, the tours of local brands are slated to start in the third quarter of 2025, the Victoria Park bazaars to begin in the fourth quarter, while the 'Four Peaks' activations are targeting a launch for late next year. By the end of 2025, seven out of nine tourism projects should be implemented. Which of these locations are you most excited to see become the new tourist hotspot?
