Ranbir Kapoor balances health and humor in Gabit's new ad

Time of India

22-05-2025

Bollywood actor
Ranbir Kapoor
has made his debut with an
ad campaign
for
Gabit
's Smart Ring — a
next-gen wearable
designed to help one track, act on, and improve their health, effortlessly. Built for people who want to sleep better, move more, recover faster, and take charge of their well-being, without adding another screen to their life, the
Gabit Smart Ring
is fast becoming the easiest way to start living healthier.
The ad film launching this week across Instagram, YouTube, OTT platforms, and more brings humour, style, and a dose of real-life relatability to a category that's often clinical or complicated. Kapoor, known for keeping his personal life under wraps, opens up in this campaign in a way that is refreshingly authentic.
Kapoor was a natural choice for this collaboration. He lives the lifestyle Gabit stands for — balanced, intentional, and focused on the fundamentals: fitness, nutrition, sleep, and stress. What also stands out is that Kapoor doesn't endorse everything. He partners only with missions he truly connects with, making this collaboration not just credible but meaningful, the company stated in a press note.
Kapoor said, 'What I liked about Gabit is how effortless it makes staying healthy. No noise, no distractions. Just one smart ring that does it all - and looks good doing it.'
Gaurav Gupta, founder of Gabit, said, "We're building Gabit as more than just a product. It's a movement - a shift in mindset. And with Ranbir Kapoor on board, we're bringing this movement into every home across India — because good health should be accessible to everyone. We believe health should be simple, sustainable, and personalised – something you actually enjoy doing. We hope to inspire millions to take that first step towards better health — with the Gabit Smart Ring."
Arpana Shahi, Founder of Gabit, added: "Health in India has always been reactive. Something we think about only when something goes wrong. With Ranbir on board, we're changing that story. When someone like him champions rest, recovery, and everyday health, it normalises a new kind of wellness culture – one that's proactive, preventive, and here to stay."
Watch the video here: