Netflix Pledges $1 Billion to Mexico Over Next 4 Years to Bolster Country's Industry
Netflix is doubling down on its investment on Mexico, pledging $1 billion over the next four years.
The move, which was unveiled during a Thursday press conference with co-CEO Ted Sarandos and Mexican President Claudia Sheinbaum, is aimed at 'growing the audiovisual industry and creating jobs and opportunities all across the country.'
As part of the investment, the streamer will give $2 million to 'elevate' Mexico City's iconic Churubusco Studios, one of the country's oldest and largest production facilities. Netflix will also continue creating and funding programs to provide more opportunities to diverse and creative talents behind the camera after unveiling a $1 million fund for this purpose last year.
'President Sheinbaum, at Netflix, we share your vision of a vibrant, prosperous Mexico full of growth and opportunity. And we want to play our part in making it a reality,' Sarandos said. 'Our journey in Mexico so far has taken us from North to South — from Baja California's sunset shores to the Caribbean's sunrise sands. We have produced in over 50 locations across 25 states. And with this renewed commitment, we look forward to deepening our partnership even more.'
Netflix has notably had a longstanding relationship with Mexico, producing its first-ever series outside the United States, 'Club de Cuervos,' in the country 10 years ago.
'We created it in Mexico for Mexico — and it paved the way for our programming strategy, which is all about local production,' Sarandos added.
Other projects he touted that were collaborations with Mexico include 'Roma,' Alejandro G. Iñárritu's 'Bardo' and Guillermo del Toro's 'Pinocchio,' as well as 'The House of Flowers,' 'Where the Track Ends,' 'Love Sick,' 'The Dead Girls,' and a new documentary on the life and art of Juan Gabriel. Additionally, Sarandos said making 'Pedro Páramo' in Mexico contributed over 375 million MXN ($18.4 million) to the country's economy.
Netflix opened its first offices in Mexico in 2019 and set up its Latin American HQ there in 2020. In the past six years, the company's local staff has grown from 30 to nearly 400 employees.
The post Netflix Pledges $1 Billion to Mexico Over Next 4 Years to Bolster Country's Industry appeared first on TheWrap.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
Netflix secures broadcast rights for Canelo Alvarez vs. Terence Crawford boxing mega-fight
The biggest boxing fight of 2025 has found a home on the biggest streaming service in the world. Saul "Canelo" Alvarez vs. Terence Crawford, the Sept. 13 mega-fight between pound-for-pound greats for the sport's undisputed super middleweight titles, will be streamed globally by Netflix at no additional cost to its subscribers, Turki Alalshikh announced Tuesday. Advertisement In a major victory for the sport, Alvarez vs. Crawford becomes the third boxing event over a span of just 10 months to stream on the Netflix platform, which boasts more than 300 million global subscribers. The controversial Mike Tyson vs. Jake Paul heavyweight fight became the first boxing event on Netflix this past November, ultimately being watched by an audience exceeding 65 million viewers. Katie Taylor vs. Amanda Serrano 2 was the co-feature on that night, and now the two future Hall of Famers are set to headline Netflix's second boxing event with their trilogy fight on July 11 in New York. Additionally, Alalshikh said that Alvarez vs. Crawford will take place in Las Vegas but did not name a venue. Allegiant Stadium was originally supposed to host Alvarez vs. Crawford on Sept. 12, however once the date of the fight changed to Sept. 13, it was unable to do so, as the venue had a preexisting booking with the UNLV Rebels vs. Idaho State college football game. Advertisement It was then announced that Saudi-owned Sela would be the lead promoter for the highly anticipated 168-pound showdown instead of TKO Boxing — the latter being an entity formed by Alalshikh, UFC CEO Dana White and WWE president Nick Khan earlier this year. White and the UFC faced a dilemma when the date shifted from Sept. 12 to Sept. 13, as the UFC had already committed to promoting its Noche UFC 3 event on that date. However, construction delays at Mexico's Arena Guadalajara forced the show to be moved to San Antonio and become a Fight Night event rather than the originally-planned pay-per-view card. After this happened, White was able to commit to Alvarez vs. Crawford again, and thus TKO will be the lead promoter for the event. Allegiant Stadium is also understood to be back in play to host the show, with a potential deal in the works to shift the UNLV football game off the date. Alvarez and Crawford will come face-to-face for a three-city press tour beginning on June 20 in Riyadh, then on June 22 in New York, before concluding June 27 at the T-Mobile Arena in Las Vegas.
Yahoo
2 hours ago
- Yahoo
Vilore Foods Launches La Costeña® Tastemakers Challenge with Celebrity Chef Pati Jinich to Celebrate Mexican Flavor and Culinary Creativity
A launch pad for aspiring food content creators, the movement will inspire digital foodies and empower home chefs SAN ANTONIO, June 10, 2025 /PRNewswire/ -- Think you have what it takes to be the next big foodie influencer? Vilore Foods, a U.S. authority on distribution and brand builder of culturally connected food and beverage products, announced today the launch of the Tastemakers Challenge from its legacy brand La Costeña®, the go-to brand for authentic Mexican ingredients, like beans, peppers, salsa, and more. This exciting recipe competition and movement invites home chefs and food enthusiasts to showcase unique recipes using La Costeña® products and the brand's signature bold flavors, with entries judged by a panel including celebrity chef Pati Jinich, the James Beard Award-winning host of "Pati's Mexican Table," "La Frontera with Pati Jinich," and "Pati Jinich Explores Panamericana." "The Tastemakers Challenge is about supporting and building the next generation of food content creators who are as passionate about flavor and creativity as we are," said Edgar R. Vargas, Director of Growth and Brand Development for Vilore Foods. "Vilore and our standout brand, La Costeña, has a rich history in hispanic kitchens and as we see love for the brand spread across the U.S., we want to celebrate the bold and deliciousness our fans create. We're searching for our next star and if you think you have what it takes, we're ready to see what you've got!" The Tastemakers Challenge, a multi-stage competition, will judge entries based on creativity, flavor, and use of La Costeña® ingredients. Every two weeks, three winners will be selected to advance to the next round, getting one step closer to earning the title of Ultimate Tastemaker, winning $5,000 in premium content creation gear, and a special opportunity to collaborate with Pati Jinich on a virtual cooking segment. As part of its goal to uplift rising culinary voices, La Costeña® will feature standout entries on Instagram and reward bi-weekly winners with up to $1,500 worth of professional-grade gear to help creators grow their skills and their platforms. Prizes include content creation kits (cameras, tripods, microphones, and more) and kitchen upgrades like high-quality cookware, blenders, and chef essentials. Select participants may also be considered for future brand opportunities and collaborations with La Costeña®. To enter, participants must post their recipe videos as a Reel on Instagram using the hashtag #Tastemakerschallenge and tag @_mexicorico to be eligible. Key dates for the Tastemakers Challenge include: Round 1 Winners: June 4 Round 2 Winners: June 18 Round 3 Winners: July 2 Round 4 Winners: July 16 On July 16, the final phase begins. The four first-place winners will go head-to-head for the grand prize. The Ultimate Tastemaker will be crowned on July 30. La Costeña® products are available on Amazon and at retailers across the U.S, including Walmart and Target. For more information about the Tastemakers Challenge, including Terms & Conditions, visit About Vilore FoodsSince 1982, Vilore Foods has been a trusted partner in the global food market, specializing in the import, distribution, and brand development of culturally connected consumer products. Headquartered in San Antonio, TX, Vilore represents a dynamic portfolio that includes beloved Hispanic brands like La Costeña®, Jumex®, Congelli®, and Pronto®, and serves as a strategic distribution partner for global names such as Procter & Gamble and Mead Johnson Nutrition. With over four decades of expertise, Vilore Foods offers a robust national distribution network, strong retail partnerships, and an expanding digital presence — redefining what it means to bring Hispanic heritage brands to today's modern, multicultural consumer at scale. From navigating complex supply chains to providing secure storage and reliable delivery, Vilore is committed to helping partners streamline operations, expand their reach, and grow their business. To learn more, visit About La Costeña®La Costeña® is a storied Mexican food brand with a legacy that began in 1923. Founded by Don Vicente López Resines, the brand started as a small grocery store famous for its serrano peppers and long peppers in vinegar. As the brand's popularity grew, it expanded from its original Mexico City location to a larger facility in Ecatepec, which remains its main production site today. Over the years, La Costeña® has made significant advancements. They were among the first to adopt lead-free electrostatically sealed containers, enhancing product safety and environmental responsibility. Additionally, the brand introduced the "easy open" system and embraced modern packaging technologies, including aseptic cartons and automated distribution centers. Their commitment to quality has been recognized with various industry awards. To learn more about La Costeña®, visit View original content to download multimedia: SOURCE Vilore Foods Sign in to access your portfolio
Yahoo
2 hours ago
- Yahoo
Justin Baldoni's Team Readies ‘Additional Evidence and Refined Allegations' After $400 Million Defamation Lawsuit Dismissal
Even though Justin Baldoni's $400 million defamation lawsuit against Blake Lively was dismissed on Monday, his team is confident this legal battle is not over. 'Ms. Lively and her team's predictable declaration of victory is false, so let us be clear about the latest ruling. While the court dismissed the defamation-related claims, the court has invited us to amend four out of the seven claims against Ms. Lively, which will showcase additional evidence and refined allegations,' the 'It Ends With Us' director/actor's lawyer Bryan Freedman told TheWrap in a statement on Tuesday. 'This case is about false accusations of sexual harassment and retaliation and a nonexistent smear campaign, which Ms. Lively's own team conveniently describes as 'untraceable' because they cannot prove what never happened,' he continued. 'Most importantly, Ms. Lively's own claims are no truer today than they were yesterday, and with the facts on our side, we march forward with the same confidence that we had when Ms. Lively and her cohorts initiated this battle and look forward to her forthcoming deposition, which I will be taking.' Freedman concluded, 'We are grateful for the organic show of support from the public and for the dedication of the Internet sleuth community who continue to cover the case with discernment and integrity.' The update comes a day after Lively herself spoke out about the case against her, her husband Ryan Reynolds and The New York Times. 'Last week, I stood proudly alongside 19 organizations united in defending women's rights to speak up for their safety. Like so many others, I've felt the pain of a retaliatory lawsuit, including the manufactured shame that tries to break us. While the suit against me was defeated, so many don't have the resources to fight back,' she wrote on her Instagram Story. 'I'm more resolved than ever to continue to stand for every woman's right to have a voice in protecting themselves, including their safety, their integrity, their dignity and their story.' On Monday, Judge Lewis J. Liman determined the NYT accurately reported on the 'It Ends With Us' actress' complaint against her co-star — adding that her sexual harassment accusations are legally protected. 'Today's opinion is a total victory and a complete vindication for Blake Lively, along with those that Justin Baldoni and the Wayfarer Parties dragged into their retaliatory lawsuit, including Ryan Reynolds, Leslie Sloane and The New York Times,' Lively's lawyers said in another statement. 'As we have said from day one, this '$400 million' lawsuit was a sham, and the Court saw right through it. We look forward to the next round, which is seeking attorneys' fees, treble damages and punitive damages against Baldoni, Sarowitz, Nathan and the other Wayfarer Parties who perpetrated this abusive litigation.' Lively and Baldoni will head to the courtroom over the matter in March post Justin Baldoni's Team Readies 'Additional Evidence and Refined Allegations' After $400 Million Defamation Lawsuit Dismissal appeared first on TheWrap.