FITUR 2026 launches Knowledge Hub for tourism's future
FITUR, the International Tourism Fair, will take place from January 21 to 25, 2026 at IFEMA MADRID.
The event aims to define the foundations of a sustainable tourism sector that generates wealth and employment.
FITUR 2026 has announced the creation of the Knowledge Hub, which will be located in Hall 12 at the Madrid venue.
During professional days, experts from around the world will gather to present proposals, share experiences, and disseminate best practices in the tourism industry.
The Knowledge Hub will have direct access from IFEMA MADRID's South Entrance and will be interconnected with other pavilions through Hall 4.
It will host sections such as FITUR TechY, FITUR Know-How & Export, FITUR Sports, the FITURNEXT Observatory, and the Travel Technology area.
María Valcarce, Director of FITUR, emphasised that 'after a 2025 edition in which the Fair exceeded expectations with record figures, in 2026, with Mexico as Partner Country, we are taking a new step that will reinforce FITUR's global leadership; its relevance in activating the global tourism market; and its role in promoting knowledge and innovation oriented toward a renewed and sustainable tourism model.'
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