Kudumbashree Onam markets in 83 CDS in district
The Onam markets will be held for three to five days at the end of August or early September. The markets, held annually, are a platform for Kudumbashree entrepreneurs to showcase their products, including agri and livestock products, and pickles, pappadoms, and other value-added products, while consumers are able to get their Onam necessities at fair prices.
Plans to organise a centralised food festival in convergence mode are also under way.
As part of promoting the Pocketmart shopping app that will go live soon, the Kudumbashree will make available online 5,000 Onam hampers Statewide. The hampers that cost ₹799 plus delivery charges include nine products - chips, sarkaravaratti, payasam mix, sambar masala, chilli powder, coriander powder, turmeric, and veg masala. This is expected to bring in ₹40 lakh in total.
Besides the online hampers, Onam kits will be supplied offline by each CDS. A kit will cost ₹750 and include 11 products, including chips, sarkaravaratti, chilli powder, coriander powder, turmeric, payasam mix, sambar masala, pickle, pappadom, and coconut oil, all contained in a bag with a uniform design and zip. With at least 100 kits expected to be supplied in each CDS, a turnover of at least ₹1 lakh is expected from the sale of the kits.
The district mission also plans to take orders from government and private institutions for Onasadya in the city Corporation limits. Eight units will supply the sadya that will have a common menu. A minimum number of orders will likely be fixed by the mission for the Onasadya.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Economic Times
2 days ago
- Economic Times
Gloom lifts, India Inc ready: Consumer cos step up festive ad spends after slow H1; expect 15–20% jump
iStock India Inc FY25 sales (Image for representation) Companies across consumer sectors are readying to loosen their purse strings to step up advertising during the upcoming festive season, with ad spends expected to increase 15-20% year-on-year according to industry executives, after having curtailed spending in the first half of 2025 on account of geopolitical issues, including the India-Pakistan conflict, and a rain-soaked summer. Media buyers said companies from the personal care, food, automobiles, retail, electronics, hospitality and real estate sectors have taken the lead in booking advertising slots. Beverage maker Coca-Cola's global chief executive James Quincey said on an investor call earlier this week, "In India, after a strong start to the year, volume declined as our business was impacted by early monsoons and geopolitical conflict in the important summer season. In response, Coca-Cola is developing more granular, execution strategies... tailored to festivals and regional needs," he said. Discretionary sectors, which saw subdued sales growth of 4-5% in the past 12 months owing to a combination of factors, are pinning hopes on the next five months for momentum to pick up, hoping that the income tax relief on salaries of up to ₹12 lakh annually, favourable monsoon, easing of some commodity inflation and stability in geopolitical sentiment could bring back demand. "While the auto industry has faced subdued demand, we expect good revival in the coming months backed by favourable monsoon and upcoming festive season starting with Onam from August. We will enhance our marketing campaigns and introduce product updates to catch this uptick in buying season," said Kunal Behl, vice president, marketing and sales, Honda Cars India. The festive season, comprising a series of festivals in different parts of the country, from Raksha Bandhan and Janmashtami in August to Dussehra and Diwali in October and Christmas in December, is traditionally associated with an uptick in spending and provides businesses an opportunity to push sales on these auspicious occasions. 'Companies that had held back ad budgets so far this year, are expectedly ploughing them back into the next two quarters, hoping for demand recovery in the second half of the year,' said Shashi Sinha, chairman at media planning and buying firm IPG Mediabrands, which represents companies such as ITC, Mahindra Group and PhonePe digital wallet app. Car and two-wheeler sales in India, the world's third largest automobile market, slipped in the June quarter, snapping a four-year growth streak. 'But a busy pipeline of new model launches in the run-up to the festive season and a weak demand is prompting auto companies to jack up advertising, marketing and sales promotion spend,' an executive at a large passenger vehicle maker said on condition of anonymity. 'Automakers are leveraging digital-first strategies to drive festive demand and clear elevated inventory levels.' Summer-centric companies such as those making cold beverages, air-conditioners, ice-cream and refrigerators, in particular, were caught off guard in the crucial April-June quarter, which contributes more than half to their annual sales, on account of consistent unseasonal rains. Many such companies, which had stalled launches during the season and hence ad and marketing spends, are now reviving their plans, supported by an advertising push. 'With the festive season bringing a wave of optimism and increased consumer spending, we will now introduce Jumpin's ready-to-drink portfolio, to capitalise on the favourable environment,' said Piruz Khambatta, group chairman of concentrate mix and fruit drinks maker Rasna. The company had acquired Jumpin from Hershey's India this year in peak summer in May for a valuation of an estimated Rs 350 crore. 'Given how much hinges on the festive quarters this year, we are seeing advertising focusing on exchange schemes and financing offers for additional incentives to urge consumers to spend, instead of routine seasonal festive campaigns that usually focus on launches and new collections,' said an executive at a creative agency, which is currently creating such advertising for two large brands. 'This is happening across sectors, whether it's jewellery, phones, electronics or cars.' A report by Sam Balsara-owned Madison Advertising, along with Pitch, forecasted that India's advertising expenditure would increase 11% year-on-year to Rs 1,19,857 crore in 2025. The report referred to 'positive market sentiment following the budget as a key driver for recovery'.
Time of India
2 days ago
- Time of India
Gloom lifts, India Inc ready: Consumer cos step up festive ad spends after slow H1; expect 15–20% jump
Companies across consumer sectors are readying to loosen their purse strings to step up advertising during the upcoming festive season, with ad spends expected to increase 15-20% year-on-year according to industry executives, after having curtailed spending in the first half of 2025 on account of geopolitical issues, including the India-Pakistan conflict, and a rain-soaked summer. Media buyers said companies from the personal care, food, automobiles, retail, electronics, hospitality and real estate sectors have taken the lead in booking advertising slots. Explore courses from Top Institutes in Please select course: Select a Course Category Others MCA Degree Product Management CXO Digital Marketing Healthcare others Technology Data Science Public Policy Project Management Management Leadership Operations Management Data Analytics Design Thinking PGDM MBA Artificial Intelligence Finance healthcare Data Science Cybersecurity Skills you'll gain: Duration: 16 Weeks Indian School of Business CERT-ISB Transforming HR with Analytics & AI India Starts on undefined Get Details Skills you'll gain: Duration: 28 Weeks MICA CERT-MICA SBMPR Async India Starts on undefined Get Details Skills you'll gain: Duration: 9 months IIM Lucknow SEPO - IIML CHRO India Starts on undefined Get Details Skills you'll gain: Duration: 7 Months S P Jain Institute of Management and Research CERT-SPJIMR Exec Cert Prog in AI for Biz India Starts on undefined Get Details Beverage maker Coca-Cola's global chief executive James Quincey said on an investor call earlier this week, "In India, after a strong start to the year, volume declined as our business was impacted by early monsoons and geopolitical conflict in the important summer season. In response, Coca-Cola is developing more granular, execution strategies... tailored to festivals and regional needs," he said. Discretionary sectors, which saw subdued sales growth of 4-5% in the past 12 months owing to a combination of factors, are pinning hopes on the next five months for momentum to pick up, hoping that the income tax relief on salaries of up to ₹12 lakh annually, favourable monsoon, easing of some commodity inflation and stability in geopolitical sentiment could bring back demand. "While the auto industry has faced subdued demand, we expect good revival in the coming months backed by favourable monsoon and upcoming festive season starting with Onam from August. We will enhance our marketing campaigns and introduce product updates to catch this uptick in buying season," said Kunal Behl, vice president, marketing and sales, Honda Cars India. Banking on demand revival The festive season, comprising a series of festivals in different parts of the country, from Raksha Bandhan and Janmashtami in August to Dussehra and Diwali in October and Christmas in December, is traditionally associated with an uptick in spending and provides businesses an opportunity to push sales on these auspicious occasions. 'Companies that had held back ad budgets so far this year, are expectedly ploughing them back into the next two quarters, hoping for demand recovery in the second half of the year,' said Shashi Sinha, chairman at media planning and buying firm IPG Mediabrands, which represents companies such as ITC , Mahindra Group and PhonePe digital wallet app. Car and two-wheeler sales in India, the world's third largest automobile market, slipped in the June quarter, snapping a four-year growth streak. 'But a busy pipeline of new model launches in the run-up to the festive season and a weak demand is prompting auto companies to jack up advertising, marketing and sales promotion spend,' an executive at a large passenger vehicle maker said on condition of anonymity. 'Automakers are leveraging digital-first strategies to drive festive demand and clear elevated inventory levels.' Launching ahead Summer-centric companies such as those making cold beverages, air-conditioners, ice-cream and refrigerators, in particular, were caught off guard in the crucial April-June quarter, which contributes more than half to their annual sales, on account of consistent unseasonal rains. Many such companies, which had stalled launches during the season and hence ad and marketing spends, are now reviving their plans, supported by an advertising push. 'With the festive season bringing a wave of optimism and increased consumer spending, we will now introduce Jumpin's ready-to-drink portfolio, to capitalise on the favourable environment,' said Piruz Khambatta, group chairman of concentrate mix and fruit drinks maker Rasna. The company had acquired Jumpin from Hershey's India this year in peak summer in May for a valuation of an estimated Rs 350 crore. 'Given how much hinges on the festive quarters this year, we are seeing advertising focusing on exchange schemes and financing offers for additional incentives to urge consumers to spend, instead of routine seasonal festive campaigns that usually focus on launches and new collections,' said an executive at a creative agency, which is currently creating such advertising for two large brands. 'This is happening across sectors, whether it's jewellery, phones, electronics or cars.' A report by Sam Balsara-owned Madison Advertising, along with Pitch, forecasted that India's advertising expenditure would increase 11% year-on-year to Rs 1,19,857 crore in 2025. The report referred to 'positive market sentiment following the budget as a key driver for recovery'.
New Indian Express
3 days ago
- New Indian Express
Coconut oil price skyrockets, crosses Rs 500 per litre
KOCHI: As Keralites start preparations for Onam celebrations, the rising prices of essentials, especially coconut and coconut oil, are worrying families. The price of coconut oil which hovered around Rs 160 per litre a year ago has crossed Rs 500, making it out of bounds for common man. Coconut oil has been deeply ingrained in the state's culture and traditions that it is an inevitable ingredient for its traditional cuisine. Meanwhile, the sale of other products like groundnut oil and palm oil has increased as coconut oil has become unaffordable. There are reports that adulterated coconut oil is flooding the market posing a health risk. Kerafed, the largest producer of coconut oil in the country has hiked the price of coconut oil to Rs 529 per litre while the price of many popular brands has crossed Rs 600. The price of coconut in the retail market ranges between Rs 75 to Rs 85 per kg. 'There will not be any scarcity of coconut oil during Onam season as we have maintained an average stock of 912.2 metric tonnes of copra from January to June,' said Kerafed managing director Saju Surendran. Farmers say they get an average price of Rs 62 per kg, which is a bumper price considering the fact that the procurement rate was just Rs 8 per kg a couple of years back. Though the steep rise in procurement rate has brought cheers, farmers are unable to reap the benefit as the production has declined to a fraction of the previous year yield. 'The coconut prices have gone up due to drop in production caused by drought in 2024. Now the production has started increasing thanks to copious rains in the previous months. The crisis is expected to end by December 2025 and the prices may decline thereafter,' said Dinesh a farmer in Palakkad. 'There has been a steep decline in coconut production which has affected our business. We have rescheduled the production to a single shift due to shortage of coconut. The company has not exported coconut oil for the past two months.
