Apple pushes ad for its new F1 movie via Wallet app, iPhone users are not happy
iPhone users are saying they 'hate' it that Apple is pushing ads for its new film F1: The Movie. Apple has apparently been sending out push notifications via the Apple Wallet app to iPhone users in the US. The alert highlights a limited-time Apple Pay offer from a ticketing company called Fandango (similar to BookMyShow), giving a discount on two tickets for Apple's latest film. advertisementA MacRumor user has commented on the same, saying, 'As far as I can tell, Apple is now just sending me ads to my screen now as push notifications, something I hate with an absolute passion and disable across the board in every app that tries this. This is just so not cool. I don't see a clear way to stop this, short of completely disabling notifications in Apple Wallet, something I'd rather avoid.'
The user also points out that push notifications are being sent out to users regardless of whether they have the Fandango app on their phone. Tapping on the notification 'opens to a regular ad in Apple Wallet'.
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More importantly, Apple seems to be violating its own App Store guidelines by sending out these notifications. The guidelines clearly state that push notifications shouldn't be used for advertising unless users have specifically agreed to receive them. 'Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app's UI, and you provide a method in your app for a user to opt out from receiving such messages,' the guideline reads.
This could be something that Apple wants to try out in the future for its original content for Apple TV, like the F1 movie. The iOS 26 beta shows that there is going to be an Offers & Promotions toggle added to the Wallet app, which will basically let users opt in or out of receiving special offers and discounts, similar to this one. Silver lining: Users will not have to disable the notifications entirely and will be able to just toggle off the promotions. Earlier this month, Apple dropped the adrenaline-pumping trailer for F1: The Movie, starring Brad Pitt and produced in collaboration with F1 icon Lewis Hamilton. And the pumping, thumping and the thrill was all too real for iPhone users who got to experience something called a haptic trailer. This version of the trailer basically synced subtle vibrations with key moments in the footage, allowing viewers to feel the roar of engines, gear shifts, and collisions through their device. It was a clever showcase of Apple's Taptic Engine.- Ends
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