Ibtikar Fund invests in Palestine's MENA Analytics
Founded in 2023 by Yousef Srouji, Obada Shtaya, Zayne Abudaka and Mohammad abu qare, MENA Analytics helps enterprises collect market insights and research through survey tools and data capture solutions.
With this investment, MENA Analytics is set to expand into Jordan and Saudi Arabia.
Press release:
Ibtikar Fund is pleased to announce its investment in MENA Analytics, an innovative market research and data analytics company transforming how businesses in the MENA region access and utilise market intelligence. With a strong foundation in Palestine and plans to expand across the region, MENA Analytics is leveraging AI and advanced analytics to provide SMEs with cost-effective, data-driven insights.
'MENA Analytics is addressing a critical gap in the MENA market by making high-quality data collection and analysis accessible to businesses that have traditionally been underserved,' said Ambar Amleh, Managing Partner at Ibtikar Fund. 'We are excited to support their expansion and technological advancements as they empower companies with actionable intelligence.'
MENA Analytics: Revolutionizing Market Research in MENA
MENA Analytics is redefining market research in the region by providing businesses with AI-enhanced tools for data collection, analysis, and visualization. Unlike traditional consulting firms that dominate the space with costly and time-intensive research, MENA Analytics delivers fast, scalable, and affordable solutions tailored to the needs of SMEs.
The company's innovative platform includes:
Survey Tools – Customisable surveys powered by AI-driven analysis for real-time insights.
Market Intelligence Dashboards – Interactive, sector-specific dashboards providing businesses with up-to-date market trends, competitor analysis, and consumer behaviour insights.
Quota Manager & Panels – AI-powered tools to generate high-quality research samples and efficiently manage survey quotas.
Automated Analytics – providing clients with the most important KPIs and metrics needed to understand their market quickly, accurately, and affordably with AI-powered automated analytics tools.
A Unique Approach to Market Research
While major international market research firms such as Nielsen and Ipsos dominate the global industry, their focus remains on larger enterprises in developed markets, leaving SMEs in the MENA region underserved. Local consulting firms, on the other hand, often provide market research that is costly, slow, and limited in scope. MENA Analytics bridges this gap by combining deep regional expertise with cutting-edge AI technology, making high-quality research more accessible and actionable. By leveraging automation and AI-driven analytics, MENA Analytics significantly reduces the cost and time required to deliver insights, giving businesses in the region a competitive edge.
Strategic Growth & Regional Expansion
MENA Analytics has already gained strong traction in Palestine and is now set to expand into Jordan and Saudi Arabia. With this investment, the company aims to enhance its AI-driven analytics capabilities and scale its operations to serve a broader market.
'Our mission is to democratise access to high-quality data in the MENA region, enabling businesses to make smarter, evidence-based decisions,' said Yousef Srouji, Co-Founder and CEO of MENA Analytics. 'With Ibtikar Fund's backing, we are well-positioned to expand our regional footprint and bring cutting-edge data solutions to more businesses.'
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