Victoria's Secret appoints leaders to boost growth and brand focus
Speciality retailer Victoria's Secret & Co (VS&Co) has revealed a series of leadership appointments aimed at enhancing growth across its brands.
VS&Co is comprised of the Victoria's Secret, PINK and Adore Me brands.
The changes demonstrate the company's focus on prioritising customer engagement and brand knowledge as it embarks on a new phase of operations.
The newly appointed leadership team will support VS&Co's Path to Potential initiative, which aims to generate value for all stakeholders by strengthening key growth brands, including Victoria's Secret and PINK, alongside a robust beauty division.
Anne Stephenson will take on the role of brand president at Victoria's Secret from 12 May 2025. She will leverage her experience in product strategy, brand development and merchandising gathered from her time as chief merchandising officer (CMO) of the company.
The company also appointed Ali Dillon as president of the PINK brand from the same date. With a career spanning more than 20 years, Dillon has led product strategy, merchandising and brand development for notable fashion retailers, including her most recent position as president of Alex Mill.
Amy Kocourek stepped into her role as president of beauty in March 2025 having previously served as chief merchandising officer at Kendra Scott.
The three brand presidents will report directly to CEO Hillary Super.
The team has been further strengthened by Adam Selman's appointment as senior vice-president and executive creative director from 14 April 2025. He will report to CEO Hillary Super until a new CMO is appointed.
Super stated: 'This is an exceptional team of product and creative leaders whose vision and operational expertise will drive new levels of growth, innovation and impact for our company.
'They are joining highly skilled and experienced teams across our brands. With their customer-centric approach, I'm confident they'll help us unlock the full potential of our brands, capture the next generation of consumers and strengthen our market leadership.'
In December 2024 Victoria's Secret chose Global-e, a platform specialising in direct-to-consumer international e-commerce, to support the growth of its online presence across global markets.
"Victoria's Secret appoints leaders to boost growth and brand focus" was originally created and published by Retail Insight Network, a GlobalData owned brand.
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