Audi F1 Reveals Huge Title Sponsor Ahead of 2026 Season
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The Audi F1 team announced its partnership with Revolut, a financial technology company based in the U.K. that offers banking services.
Audi is preparing for its debut on the Formula 1 grid in 2026 as the team transitions from Sauber into a new race team with the title of the German car manufacturer.
A key part of any F1 team's success is the sponsorship money, and as the title sponsor for Audi's debut season, Revolut is set to finance the team's racing success.
Revolut is a company that offers money exchange and transfers in England, allowing people to control their finances through accounts.
A detail shot of an Audi F1 car after it was announced that Audi will join F1 as an engine supplier from the 2026 season prior to practice ahead of the F1 Grand Prix of...
A detail shot of an Audi F1 car after it was announced that Audi will join F1 as an engine supplier from the 2026 season prior to practice ahead of the F1 Grand Prix of Belgium at Circuit de Spa-Francorchamps on August 26, 2022 in Spa, Belgium. More
Photo by"Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand," Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport, said in a statement.
"We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement.
"In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products."
In an announcement from Audi, it was revealed that the Revolut Business platform will be integrated into the team's financial operations.
"This is a monumental partnership for Revolut and the future Audi F1 Team," Nik Storonsky, CEO of Revolut, added in the statement.
"We're accelerating towards 100 million customers, and we'll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport.
"As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport.
"With a shared outlook, global ambition and relentless drive for progress, this partnership will define what's possible in Formula 1."
Banking or money management sponsorships are a regular occurrence on the grid. Most teams have a cryptocurrency or digital banking sponsor.
While the team starts at a disadvantage as it opens up its facilities, they are working on a power unit for 2026 and will become a works team.
For more F1 news, head on over to Newsweek Sports.
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