Today's Big Deals: Save on luxury picks from Bang + Olufsen, Olaplex, Away
One of the new offerings for Prime Day 2025 is Amazon's limited-time daily deals dubbed, Today's Big Deals. The daily themed drops feature top offers exclusive to Prime members and today's are pretty luxe. The timed discounts for today include high-end products and premium brands like Bang + Olufsen headphones, Olaplex hair treatments, Away luggage and more.
Basically, if you have expensive taste but can't always justify the price tag, these Prime deals are probably already on your Amazon wishlist.
Whether you're upgrading your tech, prepping for summer travel or finally snagging that splurge-worthy skincare product you've been eyeing, now's the time to click 'add to cart.' Below, I've rounded up the most jaw-dropping, limited-time markdowns so you can shop smarter, not harder.
Save up to 61% on these exclusive, limited-time Prime deals. The savings won't be here forever, so check them out while you can.
More: This rare Dyson Airwrap deal is live for Amazon's 2025 Prime Day sale this week
I'm a frequent flyer: Shop 10 Prime Day travel deals I'm packing first ✈️
I swear by pimple patches: Shop Hero Mighty Patch Prime Day deals for 20% off
Get in the game: Save more than 40% on Amazon's Luna Wireless Controller during Prime Day
More: This celeb-loved, TikTok-viral Laneige lip mask is 30% off for Prime Day 🫦
Hot Prime Day kitchen deals: Save on panini presses, slushie makers and more
For the Empire! Amazon has the Lego Star Wars Imperial Star Destroyer for 30% off
More: Shop all the best Amazon Prime Day tech deals today
Shop Today's Big Deals
USA TODAY Shopping will be covering all the Prime Day savings, along with post-Prime Day deals, so stay here:
Amazon Prime Day 2025 is live from Tuesday, July 8 through Friday, July 11.
Yes, you must be an Amazon Prime member to shop the limited Prime deals. The July Prime Day sale has tons of special Prime-exclusive discounts on select products that can help members save more than anyone else. Plus, joining Prime helps guarantee you get other perks like fast shipping all year long, access to Prime Video, Prime Reading, Prime Gaming and more.
New members can try one week of Amazon Prime benefits for just $1.99. After that, Prime costs $14.99 per month or $139 per year.
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