
UAE National Media Office Hosts London Roundtable
Home » Latest news » UAE National Media Office Hosts London Roundtable
The UAE National Media Office (NMO) has announced the successful hosting of a strategic roundtable in London. This initiative is part of its preparatory efforts for the upcoming BRIDGE Summit.
The event was held on the sidelines of London Tech Week. It included the participation of Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the NMO and Chairman of the UAE Media Council.
Officials revealed that the roundtable aimed to enhance collaboration and knowledge exchange with global media institutions and experts. The goal is to help build a future-ready media ecosystem.
Al Hamed affirmed the UAE's commitment to becoming a global hub for media innovation. He said the BRIDGE Summit would focus on creating a resilient and effective media environment. He emphasized the importance of transparency, cultural respect, and responsible journalism in today's digital world.
He added that the London event marks a key milestone in a series of international engagements leading up to BRIDGE.
Dr. Jamal Mohammed Obaid Al Kaabi, Director-General of the NMO, opened the event. He outlined the Summit's mission to strengthen the media sector and boost global cooperation.
He noted that: The Summit will support advanced technologies and adaptive strategies
A global media network will be developed to foster innovation and entrepreneurship
Dr. Al Kaabi also highlighted the UAE's vision of shaping the future of collaborative media.
In a session titled 'Media Leadership: Rebuilding Trust in the Digital Age' , Al Hamed addressed the growing crisis of trust in media. He called for combining technological innovation with ethics, transparency, and responsible AI use.
Dr. Al Kaabi participated in a session on 'Funding the Future of News' , where speakers discussed new revenue models like philanthropy and digital platforms.
Another panel, 'Entertainment and Cultural Power' , saw Maryam BinFahad examine how media can influence culture and diplomacy.
Dr. Amna Al Hammadi, NMO Advisor, led a session on future media curricula. She stressed the need to equip upcoming media professionals for an AI-driven, polarized environment.
In the session on 'Automation and AI in the Newsroom' , Alia bin Sheikh explored how technology is reshaping workflows.
Finally, Omar Al Hemeiri shared insights in 'Voices Shaping Tomorrow' . He focused on storytelling, ethical challenges, and redefining media's future role.
The UAE National Media Office reported that these discussions are key to its ongoing efforts to build a more connected, transparent, and innovative media landscape.
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UAE National Media Office Hosts London Roundtable
Home » Latest news » UAE National Media Office Hosts London Roundtable The UAE National Media Office (NMO) has announced the successful hosting of a strategic roundtable in London. This initiative is part of its preparatory efforts for the upcoming BRIDGE Summit. The event was held on the sidelines of London Tech Week. It included the participation of Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the NMO and Chairman of the UAE Media Council. Officials revealed that the roundtable aimed to enhance collaboration and knowledge exchange with global media institutions and experts. The goal is to help build a future-ready media ecosystem. Al Hamed affirmed the UAE's commitment to becoming a global hub for media innovation. He said the BRIDGE Summit would focus on creating a resilient and effective media environment. He emphasized the importance of transparency, cultural respect, and responsible journalism in today's digital world. He added that the London event marks a key milestone in a series of international engagements leading up to BRIDGE. Dr. Jamal Mohammed Obaid Al Kaabi, Director-General of the NMO, opened the event. He outlined the Summit's mission to strengthen the media sector and boost global cooperation. He noted that: The Summit will support advanced technologies and adaptive strategies A global media network will be developed to foster innovation and entrepreneurship Dr. Al Kaabi also highlighted the UAE's vision of shaping the future of collaborative media. In a session titled 'Media Leadership: Rebuilding Trust in the Digital Age' , Al Hamed addressed the growing crisis of trust in media. He called for combining technological innovation with ethics, transparency, and responsible AI use. Dr. Al Kaabi participated in a session on 'Funding the Future of News' , where speakers discussed new revenue models like philanthropy and digital platforms. Another panel, 'Entertainment and Cultural Power' , saw Maryam BinFahad examine how media can influence culture and diplomacy. Dr. Amna Al Hammadi, NMO Advisor, led a session on future media curricula. She stressed the need to equip upcoming media professionals for an AI-driven, polarized environment. In the session on 'Automation and AI in the Newsroom' , Alia bin Sheikh explored how technology is reshaping workflows. Finally, Omar Al Hemeiri shared insights in 'Voices Shaping Tomorrow' . He focused on storytelling, ethical challenges, and redefining media's future role. The UAE National Media Office reported that these discussions are key to its ongoing efforts to build a more connected, transparent, and innovative media landscape.


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13 June 2025 19:58 LONDON (WAM) The UAE's National Media Office (NMO) on Friday hosted a strategic roundtable in London as part of its preparatory efforts for the upcoming BRIDGE event took place on the sidelines of London Tech Week, with the participation of Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office (NMO) and Chairman of the Board of Directors of the UAE Media roundtable featured a series of interactive sessions and workshops focused on enhancing collaboration and knowledge exchange with leading global media institutions and experts, in support of building a future-ready media his address, Al Hamed affirmed that the UAE is committed to positioning itself as a global hub for media innovation, stressing that the BRIDGE Summit aims to enable a resilient and effective media ecosystem capable of keeping pace with rapid transformation and shaping narratives that embody values of tolerance, openness, progress, and responsible journalism in the digital emphasised the UAE's intent to deliver practical solutions and strategic partnerships through the Summit, establishing a media model rooted in transparency, accountability and creativity—one that respects cultural diversity and promotes peaceful Hamed added that the London roundtable is a key step in a series of international engagements leading up to BRIDGE, fostering constructive dialogue and unified visions to build a responsive and interdisciplinary media event opened with remarks by Dr. Jamal Mohammed Obaid Al Kaabi, Director-General of the National Media Office, who outlined the BRIDGE Summit's mission to develop the media sector and expand international highlighted the Summit's role in enhancing knowledge exchange and media innovation by integrating advanced technologies and adapting to rapid changes. These efforts, he noted, align with the UAE's vision to be a key player in shaping the future of collaborative, integrated Al Kaabi said BRIDGE seeks to create a global network of media experts and innovators to anticipate trends, support decision-making in media institutions, and stimulate media entrepreneurship through support for start-ups and innovative projects. The aim is to cultivate a sustainable environment for next-generation media a session titled 'Media Leadership: Rebuilding Trust in the Digital Age', Al Hamed joined leading media professionals and thought leaders to discuss declining public trust in media. Participants stressed the need for strategies that combine technological innovation with strong professional ethics, noting that transparency and accountability are critical to rebuilding trust amid the spread of Hamed noted that media today faces a crisis of trust, as facts blur with falsehoods and algorithm-driven echo chambers deepen misinformation. He stressed the need to combine innovation with authenticity, invest in responsible AI, and build transparent media platforms. He called for redefining the journalist's role as a guardian of truth and a guide for audiences navigating a saturated information a session titled 'Philanthropy and Institutions: Funding the Future of News', Dr. Al Kaabi discussed the shift in advertising markets and evolving audience behaviours, with participants comparing traditional and modern revenue models—from public broadcasting and philanthropy to platforms like Substack and YouTube.A panel titled 'Entertainment and Cultural Power: The Geopolitics of Popular Culture', featuring Maryam BinFahad, NMO Advisor, explored how media as a soft power can shape stereotypes, influence culture and impact diplomacy and public 'Academic Institutions: Future Media Curricula', Dr. Amna Al Hammadi, NMO Advisor, examined how to prepare future media leaders to navigate a tech-driven, polarised landscape. She addressed the impact of AI-powered content and the evolution of digital session 'Media and Innovation: Automation and AI in the Newsroom', led by Alia bin Sheikh, Acting Executive Director of Development and Strategic Communications, brought together media and tech leaders to discuss how AI and automation are reshaping media workflows at all levels. Finally, 'The Future of Media: Voices Shaping Tomorrow' featured Omar Al Hemeiri, Institutional Development Project Manager at the NMO, discussing how to craft impactful stories, confront ethical and technical challenges, and reimagine the role of media in the coming era.


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