Jewelry influencer ‘The Watch King' zapped with stun gun, robbed of $560K in wild NYC ambush: ‘They know where I live'
Moshe Haimoff aka 'The Watch King' told The Post Monday he's been looking over his shoulder since the masked brutes shoved him to the ground and stole his watch, chain and a trio of bracelets in his front yard last week.
'I'm scared to leave my house now,' Haimoff, 39, said of the Wednesday morning heist. 'It's my home, it's where I feel the safest, but I can't because now they know where I live.'
7 New York City influencer Moshe 'The Watch King' Haimoff was hit with a Taser and robbed of $560,000 in jewelry in Queens.
Paige Kahn/NY Post
7 Surveillance footage of the robbery on July 24, 2025.
Obtained by the NY Post
Haimoff, who boasts big-name clients like Pete Davidson and over 2 million social media followers, was approached by one of the thieves — dressed in a construction worker's vest — in front of his SUV on the street at 10 a.m., surveillance footage from the incident shows.
The robber pins him down before his masked accomplice in a similar vest joins in, raiding Haimoff of most of the flashy items he was wearing, according to the footage.
The two suspects escaped in a waiting silver Mercedes-Benz SUV with a getaway driver in the driver's seat, police said.
'I'm sure I was targeted, I'm sure I was set up,' he said. 'My neighbor left the house two minutes, three minutes before me, nobody touched him.
7 The thieves stole Haimoff's watch chain and three bracelets.
DCPI
7 The suspects were dressed in construction uniforms.
Obtained by the NY Post
'Luckily I didn't take my son to work that day, usually my son comes to work for me in the summertime and I didn't take him that day,' Haimoff said of his 13-year-old kid.
Haimoff said the first thief hit him with a stun gun on his right leg that gave out as he raced back to his home where a surveillance camera could capture the stick-up.
The pair initially grabbed another necklace, but tossed it back because it had his logo 'WK' on it, the influencer said.
'That they threw at me and said we can't use this,' he recalled. 'So they left it.'
7 Haimoff at his jewelry store in the Diamond District.
Paige Kahn/NY Post
7 Haimoff is known for showing off jewelry to his millions of followers on social media.
Instagram/@thewatchkingnyc
The NYPD said the total value of all the swiped jewelry is about $559,000. The watch alone was worth around $400,000, Haimoff said.
Haimoff suffered cuts and bruising to his wrist and neck, and was taken to New York-Presbyterian Queens Hospital – but the emotional scars will last longer, he said.
In the days since the ambush, he looks both ways numerous times when he walks to his car and has hired 24/7 security.
7 Haimoff displaying watches in his store.
Paige Kahn/NY Post
'Thank God I'm alive,' he said. 'That's all that matters.'
Haimoff regularly posts on social media about the flashy items he's selling and the numerous celebrity clients he's rubbed elbows with like NBA legend Shaquille O'Neal.
No arrests have been made as of Monday with cops blasting out photos of the two robbers and the getaway car.
'They're not gonna stop my life, man,' he said of the craven thugs. 'They're not, they're not.'
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