OpenAI to launch its AI browser soon, it is reportedly called Aura
Instead of simply displaying search results or web pages, Aura could let users interact with the web through a conversational AI interface. Tasks such as summarising web content, filling out forms, or even booking appointments might be handled by AI agents embedded within the browser. This approach would also give OpenAI access to user browsing data, which could improve the performance of its models and strengthen its ecosystem of AI services.Insiders quoted in media reports suggest that Aura is part of a larger strategy to bring OpenAI's tools into daily use, whether at work or in personal life. The company, led by CEO Sam Altman, has already made big moves in AI with ChatGPT and is now looking at new areas for growth, including hardware and productivity software.The browser is expected to launch in the coming weeks. If it manages to attract a portion of ChatGPT's 500 million weekly users, OpenAI could gain significant ground in a space long dominated by Google Chrome, which currently controls over 65 per cent of the browser market. Chrome also plays a major role in Google's advertising business by collecting data that helps target ads, something Aura might look to challenge, especially if AI agents become capable of handling browsing tasks independently.This isn't the first time OpenAI has shown interest in browser development. The company previously hired former Google executives who worked on Chrome, and reports have hinted that OpenAI even considered buying Chrome itself if Google were forced to sell it during ongoing antitrust investigations in the US.- Ends
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