Mullewa Muster & Rodeo: Another sell-out event credited to surge in popularity with younger generation
For three years in a row, the Mullewa Muster and Rodeo has been a sell-out and the organisers credit the surge in popularity of the outback bash to the 'TikTok generation'.
It was a family-friendly weekend of thrills and spills last weekend for 3500 people from across Australia, donning their best leather boots, denim jeans and cowboy hats.
It was the 11th year of the Mullewa Muster and Rodeo and organiser Caitlin Bryant says it keeps getting better and better.
'We've seen a really big demographic shift over the last three years; post-COVID, we have started to appeal to a much younger crowd,' she said.
'It's definitely that TikTok generation. Country and western is so popular at the moment, we were worried that maybe it was a trend, but then you sell out three years in a row and it only gets more popular.'
The wild weekend in the bush included bull riding, barrel racing and steer wrestling. As the sun set the crowd flocked to the main field for a country music festival featuring Christie Lamb and Reuben Styles from Peking Duck.
The night was capped off with the crowd camping under the stars.
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