Pop star Taylor Swift posts cryptic live timer on her website, teasing the release of her 12th album
On Monday the site changed to a sparkling orange background and revealed a clock counting down to August 12 at 12.12am US eastern time.
While the cryptic message does not say what the countdown is for, the references to the number 12 seem to imply Swift's 12th original album is coming.
Speculation of new music started on Sunday with a suspicious post on official fan account Taylor Nation.
Alongside a carousel of pictures from Swift's The Eras Tour, the account wrote: 'Thinking about when she said 'See you next era…'.'
In every photo, Swift is wearing an outfit in a shade of orange.
'We're ready for it,' one person commented.
'PLEASE say this means what we think it means? 2025 has been the WORST. We need you,' another fan posted.
Fans initially speculated the official announcement would be made on her boyfriend Travis Kelce's podcast New Heights.
On Sunday, the podcast's Instagram account said: 'We're coming back early for a special episode with a VERY special guest'.
It is set to air on August 13 at 7pm US eastern time.
In the photo Kelce is wearing Swift merchandise, alongside his brother and co-host Jason.
Between them is a silhouette which fans are convinced is Swift. The background is also orange, matching the outfits in the Taylor Nation posts and official website.
But while that led many fans to think the singer would announced the new album on the podcast episode, Swifties are now convinced August 12 is the official day.
Swift was last in Australia in February 2024 for her The Eras Tour.
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The show, hosted by Swift's boyfriend and Chiefs tight end Travis Kelce alongside his brother, former Eagles centre Jason Kelce, posted an orange image on social media with a mysterious silhouette, many believing it to be Swift. The podcast announced early Tuesday that Swift would appear on New Heights and a teaser video posted about her appearance showed her pulling the album from a briefcase. The actual album artwork, just as it is on her website, is blurred. The Life of a Showgirl follows last year's The Tortured Poets Department, announced during the 2024 Grammys and released during her record-breaking tour, which raked in over $2.2 billion across two years and five continents, making it the highest-grossing tour of all time. The album is also her first release since Swift regained control over her entire body of work. In May, that pop star said she purchased her catalog of recordings - originally released through Big Machine Records - from their most recent owner, the private equity firm Shamrock Capital. She did not disclose the amount. In recent years, Swift has been rerecording and releasing her first six albums in an attempt to regain control of her music. The project was instigated by Hybe America CEO Scooter Braun's purchase and sale of her early catalogue and represents Swift's effort to control her own songs and how they're used. Previous "Taylor's Version" releases have been more than conventional re-recordings, arriving with new "from the vault" music, Easter eggs and visuals that deepen understanding of her work. So far, there have been four rerecorded albums, beginning with Fearless (Taylor's Version) and Red (Taylor's Version) in 2021. All four have been massive commercial and cultural successes, each one debuting at No. 1 on the Billboard 200. Swift's last re-recording, 1989 (Taylor's Version), arrived in October 2023, just four months after the release of Speak Now (Taylor's Version). That was the same year Swift claimed the record for the woman with the most No. 1 albums in history. AP Music Look what you made her do - Taylor Swift has announced her 12th studio album, The Life of a Showgirl. Swift announced the album on her website shortly after a countdown timer expired at 12:12 a.m. Tuesday. No release date was announced, but her site said vinyl editions of the album would ship before Oct. 13. Fans have long theorised that Swift's 12th album would soon arrive. On Monday, Taylor Nation - an official branch of the pop superstar's marketing team - posted a TikTok slide show of 12 images with the caption "Thinking about when she said 'See you next era...'" Swift is seen wearing orange in every image. 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The Life of a Showgirl follows last year's The Tortured Poets Department, announced during the 2024 Grammys and released during her record-breaking tour, which raked in over $2.2 billion across two years and five continents, making it the highest-grossing tour of all time. The album is also her first release since Swift regained control over her entire body of work. In May, that pop star said she purchased her catalog of recordings - originally released through Big Machine Records - from their most recent owner, the private equity firm Shamrock Capital. She did not disclose the amount. In recent years, Swift has been rerecording and releasing her first six albums in an attempt to regain control of her music. The project was instigated by Hybe America CEO Scooter Braun's purchase and sale of her early catalogue and represents Swift's effort to control her own songs and how they're used. Previous "Taylor's Version" releases have been more than conventional re-recordings, arriving with new "from the vault" music, Easter eggs and visuals that deepen understanding of her work. So far, there have been four rerecorded albums, beginning with Fearless (Taylor's Version) and Red (Taylor's Version) in 2021. All four have been massive commercial and cultural successes, each one debuting at No. 1 on the Billboard 200. Swift's last re-recording, 1989 (Taylor's Version), arrived in October 2023, just four months after the release of Speak Now (Taylor's Version). That was the same year Swift claimed the record for the woman with the most No. 1 albums in history. AP Music Look what you made her do - Taylor Swift has announced her 12th studio album, The Life of a Showgirl. Swift announced the album on her website shortly after a countdown timer expired at 12:12 a.m. Tuesday. No release date was announced, but her site said vinyl editions of the album would ship before Oct. 13. Fans have long theorised that Swift's 12th album would soon arrive. On Monday, Taylor Nation - an official branch of the pop superstar's marketing team - posted a TikTok slide show of 12 images with the caption "Thinking about when she said 'See you next era...'" Swift is seen wearing orange in every image. A special limited vinyl edition of the album will be released in "Portofino orange glitter," according to a pre-order page on her site. A special cassette edition is also available for pre-order. Sensing a pattern, eagle-eyed fans noticed that 12 minutes earlier, the popular New Heights podcast posted a tease for Wednesday. The show, hosted by Swift's boyfriend and Chiefs tight end Travis Kelce alongside his brother, former Eagles centre Jason Kelce, posted an orange image on social media with a mysterious silhouette, many believing it to be Swift. The podcast announced early Tuesday that Swift would appear on New Heights and a teaser video posted about her appearance showed her pulling the album from a briefcase. The actual album artwork, just as it is on her website, is blurred. The Life of a Showgirl follows last year's The Tortured Poets Department, announced during the 2024 Grammys and released during her record-breaking tour, which raked in over $2.2 billion across two years and five continents, making it the highest-grossing tour of all time. The album is also her first release since Swift regained control over her entire body of work. In May, that pop star said she purchased her catalog of recordings - originally released through Big Machine Records - from their most recent owner, the private equity firm Shamrock Capital. She did not disclose the amount. In recent years, Swift has been rerecording and releasing her first six albums in an attempt to regain control of her music. The project was instigated by Hybe America CEO Scooter Braun's purchase and sale of her early catalogue and represents Swift's effort to control her own songs and how they're used. Previous "Taylor's Version" releases have been more than conventional re-recordings, arriving with new "from the vault" music, Easter eggs and visuals that deepen understanding of her work. So far, there have been four rerecorded albums, beginning with Fearless (Taylor's Version) and Red (Taylor's Version) in 2021. All four have been massive commercial and cultural successes, each one debuting at No. 1 on the Billboard 200. Swift's last re-recording, 1989 (Taylor's Version), arrived in October 2023, just four months after the release of Speak Now (Taylor's Version). That was the same year Swift claimed the record for the woman with the most No. 1 albums in history. AP Music Look what you made her do - Taylor Swift has announced her 12th studio album, The Life of a Showgirl. Swift announced the album on her website shortly after a countdown timer expired at 12:12 a.m. Tuesday. No release date was announced, but her site said vinyl editions of the album would ship before Oct. 13. Fans have long theorised that Swift's 12th album would soon arrive. On Monday, Taylor Nation - an official branch of the pop superstar's marketing team - posted a TikTok slide show of 12 images with the caption "Thinking about when she said 'See you next era...'" Swift is seen wearing orange in every image. A special limited vinyl edition of the album will be released in "Portofino orange glitter," according to a pre-order page on her site. A special cassette edition is also available for pre-order. Sensing a pattern, eagle-eyed fans noticed that 12 minutes earlier, the popular New Heights podcast posted a tease for Wednesday. The show, hosted by Swift's boyfriend and Chiefs tight end Travis Kelce alongside his brother, former Eagles centre Jason Kelce, posted an orange image on social media with a mysterious silhouette, many believing it to be Swift. The podcast announced early Tuesday that Swift would appear on New Heights and a teaser video posted about her appearance showed her pulling the album from a briefcase. The actual album artwork, just as it is on her website, is blurred. The Life of a Showgirl follows last year's The Tortured Poets Department, announced during the 2024 Grammys and released during her record-breaking tour, which raked in over $2.2 billion across two years and five continents, making it the highest-grossing tour of all time. The album is also her first release since Swift regained control over her entire body of work. In May, that pop star said she purchased her catalog of recordings - originally released through Big Machine Records - from their most recent owner, the private equity firm Shamrock Capital. She did not disclose the amount. In recent years, Swift has been rerecording and releasing her first six albums in an attempt to regain control of her music. The project was instigated by Hybe America CEO Scooter Braun's purchase and sale of her early catalogue and represents Swift's effort to control her own songs and how they're used. Previous "Taylor's Version" releases have been more than conventional re-recordings, arriving with new "from the vault" music, Easter eggs and visuals that deepen understanding of her work. So far, there have been four rerecorded albums, beginning with Fearless (Taylor's Version) and Red (Taylor's Version) in 2021. All four have been massive commercial and cultural successes, each one debuting at No. 1 on the Billboard 200. Swift's last re-recording, 1989 (Taylor's Version), arrived in October 2023, just four months after the release of Speak Now (Taylor's Version). That was the same year Swift claimed the record for the woman with the most No. 1 albums in history. AP Music
