Canara HSBC Life Insurance signs Jasprit Bumrah and Sanjana Ganesan as brand ambassadors
Canara HSBC Life Insurance
Company ('Canara HSBC Life Insurance'), has announced the onboarding of India's fast-bowling spearhead Jasprit Bumrah and his partner and
sports presenter
, Sanjana Ganesan as brand ambassadors.
This partnership brings to life the brand's core philosophy of being a '
Promises Ka Partner
' — a dependable ally who stands by customers as they plan, protect, and pursue their
life goals
.
In Bumrah and Ganesan, Canara HSBC Life Insurance sees a shared journey built on trust, responsibility and commitment — values that lie at the heart of excellence in their on-field achievements as well as life insurance as a domain. The real-life couple who embodies the very spirit of being there when it matters, just like a true 'Promises Ka Partner,' the company stated in a press release.
Rishi Mathur, chief distribution officer- alternate channels and chief marketing officer, Canara HSBC Life Insurance, while commenting on the announcement said, 'Our philosophy of being a 'Promises Ka Partner' reflects this commitment in how we engage with all our customers. Bumrah and Ganesan embody this ethos in a way that feels both natural and inspiring. His consistency and quiet resilience mirror the trust our customers place in us. Ganesan brings with her a voice of credibility, and connection — traits that are foundational to how we communicate as a brand. Together, they help bring our brand to life in a way that's authentic, relevant, and deeply aligned with the people we aim to serve.'
Bumrah, while commenting on the partnership, said, 'Partnering with Canara HSBC Life Insurance feels like a natural fit. They understand the value of showing up for people, consistently — just like a true partner should.'
Ganesan added, 'To me, being a partner means being dependable — not just when it's convenient, but when it truly counts. That's what drew me to Canara HSBC Life Insurance and their 'Promises Ka Partner' philosophy.'
Together, Bumrah and Ganesan reflect the aspirations of today's modern Indian couple — planning jointly, sharing responsibilities, and building a secure future together. Their story reflects the essence of the Canara HSBC Life Insurance brand: to be present through life's milestones, enable long-term confidence, and turn aspirations into enduring achievements.
The brand will soon launch a series of integrated campaigns and storytelling-led initiatives anchored in this partnership, aimed at deepening engagement across key customer segments — from digitally native millennials to families and emerging affluent audiences.
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