Beiersdorf reports moderate growth amid market challenges
It had cut its organic sales growth outlook for 2025 late on Tuesday due to the difficult market conditions. "The global skincare market experienced slower growth than expected, particularly in the second quarter and into July 2025," CEO Vincent Warnery said in a statement.
The Hamburg-based firm lowered its outlook for organic sales growth to 3%, from a previous target of 4%-6%, with 3%-4% growth expected in the consumer segment from a previous target of 4%-6%.
The group's consumer segment now expects EBIT margin growth of 20 basis points (bps) against the previous year, down from a previous target of a 50 bps rise.
The group recorded a 0.4% decline in organic sales growth in Europe in the second quarter of this year. Consumer sentiment in its biggest market has suffered in recent months.
Beiersdorf said in its half-year report that, as of July, there was no visible improvement in the global skin care market, but it expects an overall improvement in the second half of the year.
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