Skims inks new partnership with League One Volleyball
Skims announced on Tuesday a new partnership with League One Volleyball (LOVB), which sees the Kim Kardashian-owned brand step up as official loungewear, intimates, and sleepwear partner for the U.S. women's sports team. Skims
As part of the partnership, Skims will participate in LOVB community and athlete-driven events, league-wide activations, and more throughout the season. The deal will also provides Skims with exposure across LOVB's official digital platforms, events, and broadcasts.
'We're excited to partner with League One Volleyball and to support the incredible community they're building from youth players all the way to the professional stage,' said Kim Kardashian, co-founder & chief creative officer, Skims.
'Together, we look forward to inspiring confidence and empowering athletes at every level through innovative products, community activations, and storytelling that celebrates the athletes on and off the court.'
Volleyball has become the #1 team sport among girls in the United States, thanks to LOVB's grassroots-to-pro movement and the LA28 Olympics approaching, according to Skims.
The partnership looks accelerate the future of professional women's volleyball, as well as empower girls and women both in sports and beyond.
"Partnering with Skims is an incredible milestone for our league and clubs — their dedication to empowering women and celebrating confidence aligns perfectly with our mission to elevate our athletes of every age, and accelerate growth of the sport of volleyball,' said Michelle McGoldrick, LOVB's chief business officer.
'Together, we're not only supporting our remarkable athletes on their journey to becoming household names, but also helping to inspire the next generation of players and fans.'
Earlier this year, Skims revealed its first luxury collaboration with Italian luxury brand, Roberto Cavalli.
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